「我開始做夢。開始投入。
不是把一個計劃帶去那裡,
是真的想把自己的生命投進那片土地。」
“I started to dream. And I started to invest — not bringing some project there. I truly wanted to invest my life there.”
「這不只是一棟建築,更是一個社群。」
“It is not just about a building. It is about a community.”
奇美多傑仁波切 ｜ 2026 年 4 月 22 日 · 加州大學柏克萊分校
「安娜普納山脈:跨越世代的傳承」研討會
Chimi Dorjee Rinpoche ｜ 22 April 2026 · UC Berkeley
Annapurna: A Generational Legacy
那片土地在尼泊爾瑪南,海拔 3,397 公尺,是密勒日巴閉關的山谷。 我們正在那裡蓋二十一間石造閉關房,和一間誰都可以走進來坐下的 Grand Café。 第一期先做地基。
That land is in Manang, Nepal, at 3,397 metres — the valley where Milarepa sat in retreat. We are building twenty-one stone retreat cottages there, and one Grand Café that anyone may walk into. Phase one is the foundation.
待確認:姓名、是否同意公開露出。 A Manang couple outside their own stone house.
To confirm: their names, and consent to publish.
待確認:姓名與同意。 The village grows its own wheat, buckwheat and potatoes.
To confirm: name and consent.
這個計劃是什麼
What this project is
尼泊爾瑪南谷,海拔 3,397 公尺。一個瑜伽士家族在這裡守了六十年, 現在第三代要把它蓋成一座真正能閉關的地方 —— 二十一間石屋、一間 Grand Café、 水利系統。設計已經完成,估價單已經做出來,現在募的是動土的第一筆錢。
Manang valley, Nepal, 3,397 metres. A yogi family has kept this place for sixty years. The third generation is now building it into a place where people can actually do retreat — twenty-one stone cottages, one Grand Café, a water system. The design is finished and the bill of quantities is done. What we are raising now is the first money to break ground.
仁波切自己怎麼說
In Rinpoche's own words
底下這個架構是他給的,不是我們設計的: 「是什麼、為什麼、以及怎麼做。這個架構非常好。」
The framework below is his, not ours: “What, why, and how. That structure is very good.”
「我開始做夢。開始投入。不是把一個計劃帶去那裡, 是真的想把自己的生命投進那片土地。這不只是一棟建築,更是一個社群。」 “I started to dream. And I started to invest — not bringing some project there. I truly wanted to invest my life there. It is not just about a building. It is about a community.”
「我不是一個善於執行的人。但在瑪南這個地方,尤其是那裡的人, 他們把心都掏出來了。這才是真正讓我留下來的原因。」 “I'm not a doer, not a worker. But in Manang, especially the people — they offer their heart. That is what keeps me there.” UC Berkeley,2026 年 4 月 22 日 UC Berkeley, 22 April 2026
村民以極低的價格讓出土地。他說,那才是真正的連結所在。
The villagers sold the land at a very low price. That, he says, is where the real connection lies.
他對密勒日巴的解釋,是這個計劃最好的一座橋
His reading of Milarepa is this project's best bridge
「很多人看到密勒日巴的修行方式,會以為那是在折磨自己,其實不是這樣的。 這些教法真正的核心,是在處理壓力。極端的天候讓壓力無所遁形, 你沒辦法裝作沒事,沒辦法轉移注意力。你只能坐在那裡,面對它。 在那樣的環境裡,如果你逃開,你活不下去。」 “People think Milarepa was torturing himself. But if you really look at the essential point — it is all about de-stress. Extreme weather gives you a level of stress you have no chance to ignore. You need to face it, you need to be with it. In this extreme weather, if you ignore your stress, you won't survive.” UC Berkeley,2026 年 4 月 22 日 UC Berkeley, 22 April 2026
這句話不需要對方相信任何事就能懂。 它把密勒日巴從「極端苦行者」 翻譯成「處理壓力的方法」,而且是他自己的理解,不是行銷包裝。 對國際受眾、對非佛教徒、對媒體,這是最好的第一句。
This asks the listener to believe nothing. It translates Milarepa from “extreme ascetic” into “a way of working with stress” — and it is his own reading, not a marketing gloss. For international audiences, for non-Buddhists, for press, this is the best opening line we have.
而那個地方是真的:密勒日巴的洞至今仍在,可以去看他留下的印記。 2024 年法王親自帶眾人朝聖,並遠眺獵人留在洞口的弓。
And the place is real: Milarepa's cave is still there, and you can see the mark he left. In 2024 His Holiness led the pilgrimage there and looked out at the bow the hunter left at the mouth of the cave.
「如果你真的追溯那個家族五、六百年的歷史……他們從不刻意宣揚 『我是什麼、我是誰』,也不向人邀功求敬。他們的威望,是憑藉自身的存在、 純粹的行持與修行,自然贏得的。」 “If you trace that family back five or six hundred years… they never announced what they are or who they are, and never asked to be honoured. Their standing was earned simply by their presence, by pure conduct and practice.”
「有時候,靈性的地位會製造出很大的距離和隔閡, 但在這裡,幾乎沒有任何距離。人們感覺非常親近。」 “Spiritual status can create enormous distance. Here there is almost none. People feel very close.” 2026 年 7 月 28 日 · Manang vision 上課錄音 28 July 2026 · Manang vision teaching recording
所以「不以頭銜開場」不是行銷策略,是這個家族五、六百年的做法。 所有文案與設計都以此為準 —— 這一條若違反,違反的是傳承本身,不是一份風格指南。
So “never lead with titles” is not a marketing position — it is how this family has worked for five or six centuries. Every piece of copy and design follows from it. Break this rule and you are not breaking a style guide; you are breaking the lineage's own practice.
一個平台,不是一棟建築
A platform, not a building
「這個平台、這個計畫、這個實體的建設——作為一種平台—— 讓人能在其中感受到歷史的豐厚與愛,同時也提供所有修行精髓的入口。」 “This platform, this project, this physical construction — as a platform — lets a person feel the richness of that history and that love, and at the same time offers a door into the essence of practice.”
他把這個地方要對人做的事講成四個階段:
He describes what the place does to a person in four moves:
畫這些圖的是誰
Who drew these
sma(創辦人 Anne Feenstra,專案主持 Rebika Karki),長期在尼泊爾高山與國家公園做案子。 2025 年以永續石造建築獲得法國 Global Materia Award。第一期設計費已付清, 我們現在募的不是設計費。
sma — founder Anne Feenstra, project lead Rebika Karki — has worked for years in Nepal's high mountains and national parks. In 2025 they received the Global Materia Award in France for sustainable stone architecture. The Phase I design fee is already paid in full; what we are raising now is not design fees.
2026 年 4 月,SMA 與仁波切在加州大學柏克萊分校共同發表第一期設計 —— 這是本計劃首次在國際學術場合發表。
In April 2026 sma and Rinpoche presented the Phase I design together at UC Berkeley — the first time this project appeared at an international academic venue.
誰可以來
Who it is for
「如果你在乎——那很好。你就是有資格的人,你就是對的人。 無論你生來是不信仰的人、還是信仰其他宗教的人,都無所謂。 法不做任何區分。」 “If you care — good. You are qualified, you are the right person. Whether you were born without belief or in another religion makes no difference. Dharma does not discriminate.”
怎麼運作(他已經定下的)
How it runs (already decided by him)
- 短期個人閉關,最長十天,不超過,之後再更新續修
- 四季各專注一種修持,第一個是息瓦(Shiwa)法門 —— 對應冬季之後的平息
- 對當地社群「隨時準備好服務,但要主動地精準切入,而不只是把一個據點放在那裡就不管了」
- Short personal retreats, ten days maximum — no longer — then renewed
- One practice per season, beginning with Shiwa — matched to the settling that follows winter
- Toward the local community: “always ready to serve, but deliberately and precisely — not just placing an outpost there and leaving it”
為什麼一定要有金剛亥母殿
Why the Vajrayogini temple is not optional
「我想建立寺院,不是隨隨便便地建,而是要建立真正有益於修持核心的道場。 上師建議:何不建一座金剛亥母殿?這是非常稀有的,同時也是一切修持的根本所在。」 “I wanted to build, not casually, but to build something that genuinely serves the core of practice. My teacher suggested: why not a Vajrayogini temple? It is very rare, and it is the root of all practice.”
他解釋:縱觀所有傳承,拙火是一切修持的核心根基,是進入中脈的入口之門, 而六瑜伽的整條道路正是以金剛亥母與拙火為核心。
He explains that across all lineages, tummo is the root of practice — the door into the central channel — and that the whole path of the Six Yogas turns on Vajrayogini and tummo.
所以度母殿不是「第二期的裝飾項目」,是整個園區修行內涵的核心。 目前它已有概念設計與定案位置,但沒有預算,也不在 585K 之內。
So the temple is not a phase-two ornament; it is the point of the whole campus. It already has a concept design and a fixed position — but no budget, and it sits outside the 585K.
故事的七拍
Seven beats
第 4、5 兩拍是讀了傳記之後才有的。它們把整個故事從 「一個小村子需要幫助」變成「一件做過一次、有效、現在要再做一次的事」。
Beats 4 and 5 came only after reading the biographies. They turn the story from “a small village needs help” into “something that was done once, worked, and is being done again.”
- 村子只剩三、四戶。The village is down to three or four households. 孩子去了加德滿都和國外。「我們總是覺得無聊、孤單。」 The children left for Kathmandu and abroad. “We always feel bored, lonely.”
- 他們曾經有一位喇嘛。They once had a lama. 村裡人叫他 Papa。「即使在半夜,他從不拒絕。」 They called him Papa. “Even in the middle of the night, he never said no.”
- Papa 走了,他們以為完了。Papa died, and they thought it was over. 2020 年。這是整個 campaign 的支點。 2020. This is the pivot of the whole campaign.
- 但這件事以前發生過。But this has happened before. 傳記記載:六十年前那位瑜伽士抵達時,瘟疫剛過,山谷只剩約五戶人家。 他在山上閉關九年。等他下來,村子已經活了過來。 The biography records that when the first yogi arrived sixty years ago, a plague had just passed and only about five households remained. He spent nine years in strict retreat on that mountain. By the time he came down, the village had recovered.
- 而且這是囑咐,不是計劃。And it is an instruction, not a plan. 法王指示必須在竹舉父子的法座建立新的閉關中心,並指定第三代承擔主要責任。 他不是選了這件事,是這件事交到他手上。 His Holiness instructed that a new retreat centre must be established at the seat of the Drubgyud father and son, and named the third generation to take primary responsibility. He did not choose this. It was handed to him.
- 沒有房子,就沒有人來。Without buildings, nobody comes. 「我們請加德滿都派一位喇嘛,冬天有人過世時能做法事。他們說好,但沒人來,因為這裡都是空的。」 “We asked for a lama to come. They said yes, but nobody came, because here everything is empty.”
- 現在要挖第一道地基。Now we dig the first foundation. 山上十月底封凍。期限不是我們訂的。 The mountain closes at the end of October. We did not set the deadline.
村子自己說的
What the village said
「外國學生來、我們為他們蓋住的地方,我們很高興,我們歡迎他們。 我們的村子會變大,更多人會聚在這裡。」 “When foreign students come and we make a place for them to stay, we are very happy and we welcome them. Our village will be bigger, more people will gather here.”
這解除了捐款人最大的疑慮 ——「我們的錢會不會打擾當地」。 由當地人自己回答,不必辯護。
This answers the donor's most reasonable doubt — “will our money intrude on this place?” — in the villagers' own voice. No defence needed.
全部引述出自 2025 年瑪南村民訪談,原語瑪南語(Manangi),譯者 Yang Tsomo。 上線前須確認受訪者對具名、露臉、用於公開募款的同意 —— 內容解禁與肖像同意是兩件事。
All quotations from the 2025 Manang villager interviews, recorded in Manangi and translated by Yang Tsomo. Before publishing, confirm each speaker's consent to be named, shown, and used in public fundraising — clearing the content is not the same as clearing the likeness.
2024:四十多個村落的人來了
2024: people came from over forty villages
這不是提案,是紀錄。2024 年 9 月,直貢澈贊法王首度蒞臨瑪南昆桑倫珠寺, 傳授大遷識法與長壽灌頂,上千信眾受法。
This is not a proposal; it is a record. In September 2024, His Holiness Drikung Kyabgön Chetsang came to Kunsang Lhundup Monastery in Manang for the first time, gave the Great Phowa transmission and the Amitayus long-life empowerment, and over a thousand people received it.
這是一場已經圓滿的法會,主法者是法王,與閉關園區計劃是兩件事。 放在這裡不是因為它是這個計劃的一部分,而是因為它證明了兩件這個計劃需要證明的事: 這個地方能匯聚人,而且當地人願意為它出力。
That was a completed teaching event, led by His Holiness — a separate thing from the retreat centre project. It appears here not as part of the project but because it demonstrates two things the project needs to demonstrate: that this place can gather people, and that the people who live here will work for it.
過去三週多的時間中,來自周邊四十多個村落的志工, 每天無論晴雨都前來幫忙準備法會場地。他們修繕大殿、搭建講台、準備齋食、安排供品。 For more than two weeks, volunteers from over forty nearby villages worked daily, in rain or shine, to prepare the venue — restoring the main hall, setting up the stage, cooking meals and arranging the offerings. 2024 年 9 月 · 法會前行準備紀錄 September 2024 · from the record of the preparations
這一段回答了一個會被問的問題。 Kyung 只有三、四戶人家 —— 那這個計劃是不是太小、只服務幾個人?不是。整個區域的人都投入了,Kyung 是那個匯聚點。 四十多個村落的志工連續三週的勞動,是「這是為當地人蓋的」最有力的行為證據, 比任何說法都強。
This answers a question that will be asked. If Kyung has only three or four households, is this project too small — does it serve only a handful of people? No. The whole district turned out, and Kyung is where they gather. Three weeks of labour from volunteers of forty-odd villages is the strongest possible evidence that this is built for the people who live here — stronger than anything we could write.
還有一件事:那把弓還在
And one more thing: the bow is still there
法會第三天,法王帶眾人朝聖海拔 4,100 公尺以上的巖洞 —— 密勒日巴與獵人金剛護的修行處。法王向尊者所留的腳印頂禮, 並遠眺獵人留在洞口的弓。
On the third day, His Holiness led the pilgrimage above 4,100 metres to the cave where Milarepa and the hunter Khyira Gönpo Dorje practised. He prostrated to the footprint the master left there, and looked out at the bow the hunter left at the mouth of the cave.
所以「放下弓」不是隱喻。 那個洞、那把弓現在還在,是一個可以走到的地方。 對國際受眾,這把一個一千年前的故事變成一組座標。
So “he laid down his bow” is not a metaphor. The cave and the bow are still there, and you can walk to them. For an international audience, that turns a thousand-year-old story into a set of coordinates.
錢
The money
全案以高標 US$585,000 規劃 —— 低估在高山工程會出事。 現在募的是其中最小、也最急的一筆。
The whole project is planned against the high estimate of US$585,000 — underestimating is how high-altitude construction goes wrong. What we are raising now is the smallest and most urgent slice of it.
| 項目Item | 誰來付Funded by | USD |
|---|---|---|
| 閉關房 · 雙單位與三單位(17 間)Cottages · duo & triple (17 rooms) | 個人認領 $23,000/間Named dedication, $23,000 each | 307K |
| 上師房(法王 · 仁波切 · 閉關上師)Teachers' cottages | 大眾募款General fund | 135K |
| Grand CaféGrand Café | 大眾募款General fund | 65K |
| 水利 · 基礎設施 · 整地擋土Water · services · terracing | 大眾募款General fund | 100K |
成本表本身有一處內部矛盾:各項小計相加為 442K,但 Personal Retreat 欄寫 420K, 差 22K,而總計是用 420 算的。需向 SMA 釐清。
The cost sheet contradicts itself: the subtotals add to 442K while “Personal Retreat” is written as 420K, a 22K gap, and the grand total uses 420. To be clarified with SMA.
現在這一筆:Grand Café 地基
This round: the Grand Café foundation
估價單金額 US$6,115.55,加上場勘、監工、當地監工薪資,這一期抓 US$10,000。 每一層護持都對得上估價單上的實際工項。
The bill of quantities comes to US$6,115.55. With the site visit, supervision and the local site supervisor's wages, this round is set at US$10,000. Every giving tier maps to a real line on that document.
| NT$ | 護持什麼What it funds |
|---|---|
| 170 | 一個人在瑪南工作一天One person working one day in Manang |
| 920 | 一立方公尺石砌牆 —— 這一項佔了地基將近一半的錢 One cubic metre of stone wall — nearly half the foundation cost |
| 5,100 | 整地,全部完成(314 m²)All site clearance (314 m²) |
| 14,700 | 開挖,全部完成All excavation |
「全部完成」那兩層是這套階梯的價值所在 —— 一般人幾乎沒有機會用五千塊錢說「這一項是我做的」。
The two “all of it” tiers are where this ladder earns its keep — ordinary people rarely get to point at a completed piece of work and say they paid for it.
四個角色分別怎麼看
Four roles, four readings
同一批資料,四個不同的專業視角。點開看各自最強的主張。
The same material, read through four different professional lenses. Open each for its sharpest claim.
創意總監Creative Director 主軸換成村民,密勒日巴降為第二拍 Lead with the villagers; Milarepa moves to the second beat
受益者在募款開始之前、用自己的語言、沒有被問到募款的情況下說的話 —— 這是公信力的最高形式,比任何仁波切推薦、任何建築獎項都強。
Words spoken by the beneficiaries, in their own language, before any fundraising began and without being asked about it. That is the highest form of credibility — stronger than any teacher's endorsement or architectural prize.
- 視覺概念:外面的光 / 裡面的光。 判準可直接發包 —— 每張照片都要能歸類為「外面」或「裡面」,不能歸類的不用。
- 禁絕金色與絳紅。 那是每個藏傳募款的預設視覺,會直接過濾掉要打的普羅大眾。
- 村民引述那一屏不配照片。 引言壓在風景照上會讀起來像心靈勵志海報。
- 黑白只給已故者,活著的村子一律彩色。 這條規則本身就在說「傳承還活著」。
- 年輕的解法:村子要的不是一位有名的喇嘛,是一位不會走的喇嘛。
- Visual concept: the light outside / the light inside. A brief you can commission against — every photograph must be classifiable as one or the other. If it is neither, don't use it.
- No gold, no maroon. That palette is the default of every Tibetan Buddhist appeal, and it filters out exactly the general public you want to reach.
- The villager quotation gets no photograph. A quote laid over a landscape reads as an inspirational poster; unadorned, it reads as testimony.
- Black and white only for those who have died. The living village stays in colour. The rule itself says the lineage is still alive.
- On youth: the village doesn't need a famous lama. It needs one who won't leave.
募款執行主管Fundraising Director 真正的死線是匯款到帳日,不是開挖日 The real deadline is when the money lands, not when digging starts
募款失敗不會殺死專案,付款延遲會。
Failing to raise the money won't kill this project. Paying late will.
- 緩衝是負的。 餘額 $11,406,已規劃支出 $11,791。募款是事件驅動、以週為單位;工程款是合約驅動、以天為單位。
- 補法不是募款,是橋接額度 —— 向大額施主要「可撤回墊款承諾」:款未到位先墊,募到就還。
- 越南三人不是捐款人,是施主。 單人平均 $3,667,台灣約 $100–150,差 25–35 倍。用進度條與電子報對待他們是降級。
- 低調限制的是「公開」,不是「往來」 —— 一對一、封閉群組、線下見面完全不受影響。
- 具體提案:三人共同認領一間閉關房,每人 $7,667,是既有金額的 1.9 倍。
- 但第一優先是分散風險:37% 壓在三個人,一人退出收入立掉 13%。
- The buffer is negative. $11,406 on hand against $11,791 already committed. Fundraising moves in weeks and by event; construction payments move in days and by contract.
- The fix isn't more fundraising, it's a bridge — ask one or two major donors for a recallable advance: cover it if the money is late, repaid when it arrives.
- The three Vietnamese donors are patrons, not donors. $3,667 each against roughly $100–150 in Taiwan — twenty-five to thirty-five times. Progress bars and newsletters demote them.
- “Low profile” restricts publicity, not contact. One-to-one, closed groups and meeting in person are entirely unaffected.
- Concrete ask: the three of them together dedicate one cottage — $7,667 each, 1.9× what they already give.
- But risk first: 37% of income rests on three people. One withdrawal costs 13%.
建築專案經理Construction PM 切分交付:今年只挖,不砌 Split the delivery: dig this year, build next
時程是照募款節奏排的,不是照工程節奏排的。
The schedule was built around the fundraising rhythm, not the construction one.
- 今年只做整地、開挖、石礎 —— 這三項不含水泥養護,不怕霜期。石砌牆與 PCC 留到明年春天。
- 理由:砂漿未達強度就過冬,凍融循環會裂掉石砌基礎,明年要打掉重做。
- 而且這樣今年仍有交付 —— 有動土照片、有可驗證進度,不是「今年什麼都沒發生」。
- 現在不做、以後很貴的事:基礎預埋套管、全區電力容量、污水處理位置、施工便道、測量基準點。
- 好消息:金剛瑜伽母廟已有概念設計與定案位置,不是「尚未設計」。
- 真正的空白:團體教學廳 —— 兩份簡報裡完全不存在,而它會是全區最大的量體。
- This year: clearance, excavation, stone soling only. None of these involve curing mortar, so frost is not a risk. Stone walling and PCC wait for spring.
- Why: mortar that has not reached strength before winter will crack through freeze–thaw, and the foundation gets demolished and rebuilt.
- And there is still a delivery this year — ground broken, photographs, verifiable progress. Not “nothing happened.”
- Cheap now, expensive later: foundation sleeves and conduits, site-wide electrical capacity, the position of wastewater treatment, a construction access track, permanent survey benchmarks.
- Good news: the Vajrayogini temple already has a concept design and a fixed position.
- The real blank: the group teaching hall appears in neither presentation — and it will be the largest volume on the site.
品牌經理Brand Director 信任來源目前沒有一項屬於他本人 None of the trust currently belongs to him
誠實的沒進度,比擠出來的假進度更保信任。消耗信任的從來不是沉默, 是明明沒事卻硬發文。
An honest “no progress” protects trust better than manufactured progress. Silence is not what costs you credibility — posting when nothing has happened is.
- 最大的風險:密勒日巴、噶千仁波切、澈贊法王、SMA、三代傳承 —— 每一項都很強, 但全是借來的。一旦其中一項變動,敘事會同時塌掉一大塊。
- 借力露出比,逐年遞減:2026 年 7:3 → 2027 年 5:5 → 2028 年 3:7,每季檢查。
- 噶千素材只放拉新入口,不放維繫層 —— 電子報、社群日常、書只能是他自己的話。
- 停工期怎麼溝通:施工季(4–10 月)交付,冬季(11–3 月)做檔案,而且事先公告這個節奏 —— 預告過的空窗不算失約。
- 越南:不點名、不感謝、不出現在任何公開頁面。真正的風險不在品牌,在關係管理 —— 那三個人現在沒有人負責維繫。
- The largest risk: Milarepa, Garchen Rinpoche, His Holiness, SMA, three generations — every source of trust is strong, and every one of them is borrowed. If one moves, a large part of the story collapses with it.
- Ratchet the borrowing down: 7:3 in 2026, 5:5 in 2027, 3:7 in 2028. Reviewed quarterly.
- Borrowed material belongs at the top of the funnel only — the newsletter, the daily feed and the book must be his own words.
- Communicating through the shutdown: deliver during the building season (Apr–Oct), publish from the archive in winter (Nov–Mar), and announce that rhythm in advance. A gap you predicted is not a broken promise.
- Vietnam: no names, no public thanks, no presence on any public page. The real risk is not brand, it is relationship management — nobody currently owns those three people.
已決與未決
Settled and open
Grand Café 對村民開放
The Grand Café is open to the village
有活動時是閉關學生的餐廳廚房,其他時間是村子的地方,全年是登山客的咖啡廳。 這一條是整套村民敘事成立的前提。而「登山客」這一層還帶來未來的營運收入與國際能見度。
A kitchen and dining hall for retreatants during events, a village space the rest of the time, and a café for trekkers all year. This is what makes the village-led story honest — and the trekkers also bring future operating income and international visibility.
噶千仁波切影音的授權
Permission for the Garchen Rinpoche footage
33.9 分鐘的對談加 6 分鐘的瑪南緣起,是最強的國際素材,但授權從未詢問,已拖三個月。 建議翻轉問法:不要問「舊影片能不能用」,問「能不能請仁波切為這個計劃錄 60 秒」—— 前者要對方評估風險,後者是請加持,而且拿到的更好。
Thirty-four minutes of conversation plus six minutes on the origins of Manang — the strongest international material we hold, and permission has never been requested. Three months have passed. Better framing: don't ask whether the old footage may be used; ask whether Rinpoche would record sixty seconds for this project. The first asks him to assess a risk; the second asks for a blessing.
認領與大眾募款,誰是主線
Named dedication or the general fund — which leads
對大眾講的主線是大眾募款(門檻低、人人可參與),但把盤子吃掉一半的是認領。 這其實是兩個不同的動作:認領要靠一對一,不靠公開文案。要決定的是公開頁面上兩者怎麼並存。
The public message leads with the general fund — low threshold, anyone can join. But it is the named dedications that swallow half the budget, and those are won one-to-one, not by landing-page copy. What needs deciding is how the two sit together on the same page.
三個網站要不要收成一個
Consolidate three websites into one
創意總監與品牌經理獨立得出同一個結論:現有的三站規劃是最糟的決定。 志工人力拆三份、內容都還沒有,而把「故事—進度—捐款」切開會在每次跳轉流失轉換。
The creative and brand leads reached the same conclusion independently: the three-site plan is the worst decision on the table. It splits scarce volunteer capacity three ways, none of the three has content yet, and separating story, progress and giving loses people at every jump.
村民的肖像與具名同意
Consent to name and show the villagers
內容解禁與肖像、姓名的對外使用同意是兩件事。若沒有明確同意: 保留引述,只寫年齡與村名,不具全名、不露臉。
Clearing the content is not the same as clearing likeness and name. Without explicit consent: keep the quotations, give age and village only, no full names and no faces.
文件在哪裡
Where everything lives
一份資料只有一個正本。這一頁是對外與對團隊的說明, 細節都在底下的檔案裡;要改內容,改檔案,不要改這一頁。
One source of truth per item. This page is the explanation; the detail lives in the files below. To change something, change the file, not this page.
| 內容What | 正本位置Source of truth |
|---|---|
| 仁波切的話(Berkeley + 上課錄音,可直接引用) Rinpoche's own words (Berkeley + teaching recording, quotable) | 07-Manang/output/仁波切的話_素材庫.md |
| 募款與出版計劃(金額階梯、分期、出版節奏) Fundraising & publishing plan | 07-Manang/output/募款與出版計劃.md |
| Campaign 1 文案與主視覺(可直接發包) Campaign 1 copy & art direction | 07-Manang/output/Campaign1_文案.md |
| 背景整理(人、地、社群、時間線、素材清冊) Background brief | 07-Manang/output/GCDR背景整理.md |
| 村民訪談(中英對照,原語瑪南語) Villager interviews (bilingual, recorded in Manangi) | 07-Manang/output/村民訪談_中英對照.txt |
| 建築圖說、BoQ、成本表、甘特圖 Drawings, BoQ, cost estimate, Gantt | 07-Manang/Building plan/ · Grand cafe foundation plan/ |
| 傳記(藏英對照,三份)Biographies (Tibetan–English) | 07-Manang/reference/ · GCDR/Manang/Biography/ |
| 護持方案(已發布,中英雙語)Dedication plan (published) | GCDR/Manang-plan/Release/ |
| 財務系統與收據Finance system & receipts | GCDR/Manang-tool/ · manang-fin.netlify.app |
| 藏文逐字稿校訂台(噶千仁波切影音的前置) Tibetan transcript collation desk | tibcollate.pages.dev |
| 影像素材(1,389 張照片 · 63 支影片) Image library (1,389 photos · 63 videos) | Photos 相簿:ManangTrip25(986)、Manang-sato-pick(267)、Mila-buildup(335)、Food - Mila(144) Photos albums: ManangTrip25 (986), Manang-sato-pick (267), Mila-buildup (335), Food - Mila (144) |
| Mila Mandala 茶屋(加德滿都,Grand Café 的原型) Mila Mandala teahouse (Kathmandu, prototype of the Grand Café) | 04-teahouse/ · 04-teahouse/output/店內佈置_瑪南牆與菜單.md |
維護方式
How to keep this current
- 這一頁:`07-Manang/web/index.html`,改完用
npx wrangler pages deploy web --project-name manang重新發布 - 決策紀錄:每拍板一件,就把它從「未決」搬到「已決」,並寫下理由。不要刪掉舊的,搬過去 —— 半年後會有人問「為什麼當初這樣決定」
- 數字口徑:全案一律 US$585,000;海拔一律 3,397 公尺。舊的 552,000 與 3,500 全部停用
- This page:
07-Manang/web/index.html; redeploy withnpx wrangler pages deploy web --project-name manang - Decision log: when something is settled, move it from open to settled and write down why. Move it, don't delete it — in six months someone will ask why it was decided that way
- Figures: US$585,000 for the whole project; 3,397 metres. The older 552,000 and 3,500 are retired
視覺方向
The visual direction
你正在看的就是提案。四個顏色、兩種字體、一個結構裝置。
What you are reading is the proposal. Four colours, two typefaces, one structural device.
#F5F2EC紙白 · 外面的光Paper · the light outside
#F3EBDD暖紙 · 只給人聲與 CaféWarm paper · voices and the café only
#6E6357石板灰褐 · 牆的顏色Slate brown · the colour of the wall
#C8622A燈火橘 · 只用在行動與進度Lamp · action and progress only
#1C1A17近黑 · 不用純黑Near-black · never pure black
為什麼是石板灰褐。 估價單上,石砌基礎牆佔了地基造價的百分之四十八 —— 當地的石頭、當地的石匠、手工砌成。這個案子的顏色就該是石頭的顏色,不是金色。
Why slate brown. On the bill of quantities, stone walling is forty-eight per cent of the foundation cost — local stone, local masons, laid by hand. The colour of this project should be the colour of that wall, not gold.
為什麼暖色只用在按鈕。 如果暖色到處都是,它不代表任何事; 只出現在「捐款」上,那個動作在視覺上就等於加一盞燈。
Why the warm colour appears only on the button. Warmth everywhere means nothing. Warmth reserved for the act of giving makes that act, visually, the lighting of a lamp.
結構裝置:外面 / 裡面。 冷的段落(山谷、數字、工程)用冷紙底; 暖的段落(村民的話、Café)才給暖底與燈火色。暖是掙來的,不是環境音。
The structural device: outside / inside. Cold sections — the valley, the numbers, the construction — sit on cool paper. Only the warm sections, the villagers' voices and the café, get warm ground and the lamp. Warmth is earned, not ambient.