募款與溝通總策略 (Level 2) Fundraising & Communication Master Plan (Level 2)

2026--2027 Fundraising & Communication Master Plan

Public Communication, Fundraising Rhythm, and Project Operations Strategy

\\Version\\: v1.2 English Edition

\\Date\\: 2026-08-09

\\Purpose\\: Shared strategy document for the internal working group, fundraising lead, content/social agents, website agents, and project collaborators.

\\Related document\\:
\Yogini_Retreat_Manang_AI_Agent_Fundraising_Handoff_v2.1_EN\

\\Internal information site\\: https://manang.pages.dev/

\\Public story/fundraising site\\:
https://yogini-retreat-manang.pages.dev/

1\. Relationship Between This Document and the Website Handoff

\\Do not merge these into one oversized document.\\

The two documents should work as "master strategy + implementation specification."

A. This Document: Fundraising & Communication Master Plan

It answers:

• What are we actually communicating to the public?

• What are we fundraising for at each stage in 2026--2027?

• Why are we fundraising now?

• How should the larger vision and the current ask be separated?

• What is the annual content rhythm?

• How do we build long-term donor relationships?

• What does the internal team need to prepare at each stage?

• What are the KPIs?

• How should project reporting work?

• How should general crowdfunding, major donors, and cottage dedication

coexist?

\\Primary readers\\:

Working group, fundraising lead, content/social team, project leadership.

B. Website Fundraising Handoff v2.1

It answers:

• How should the website pages change?

• How should the Story funnel be structured?

• How should the CurrentCampaign component work?

• How are progress numbers calculated?

• Which CTAs should be used?

• Which copy is ready for publication?

• How should mobile, bilingual content, analytics, and QA be

implemented?

\\Primary readers\\:

Website coding agent, design agent, copy agent.

Usage

All agents should read this Master Plan first to understand the overall strategy.

When modifying the website, they should then read Website Handoff v2.1.

If the two documents conflict:

1\. Factual information follows the latest verified project data.

2\. Fundraising strategy follows this Master Plan.

3\. Website technical/UI implementation follows the Website Handoff.

VISION ALIGNMENT UPDATE \| Fundraising Communication Strategy v1.2

Strategic Shift

From this version onward, the highest-level fundraising narrative is no longer a list of buildings that need funding.

The top-level narrative is:

\\Building a platform where lineage can become living, breathing, experiential life.\\

Construction is evidence of the Vision taking physical form. A fundraising milestone is a concrete threshold that unlocks the next function.

New Public Communication Funnel

1. CONNECTION

First, help people understand why Manang deserves to exist.

Possible entry points:

• Manang and family lineage

• Papa Rinpoche's way of life

• the third generation

• the land and place

• Garchen Rinpoche's instruction: "Go do some work for Manang."

2. MEANING

Show that this is not a museum preserving history.

The central movement is:

\\Reconnect → Acceptance → Adjustment → Harmony\\

3. EXPERIENCE

Make the future experience concrete:

• ten-day personal retreats

• body awareness and relaxation

• seasonal practice

• group teaching and retreat

• deep practice

• the long-term Vajrayogini / Tummo / Six Yogas direction

4. BUILD

Only then move into what is being built now.

Every building must answer:

• What role does it play in the Vision?

• Why is it being built now?

• What does this milestone unlock?

• What seasonal construction constraint makes timing important?

5. TRUST

Continuously publish:

• site photographs

• construction progress

• expenditure

• corresponding BoQ / estimate line items

• delivery records from local supervision and partners

6. ACTION

CTA should not always be "Donate."

Match it to engagement depth:

\\Read the story → Follow the build → Share → Fund a milestone → Support a retreat house\\

Reframing the Grand Café

The Grand Café remains the first construction fundraising milestone, but public communication must not make the overall Manang Vision sound like a café project.

It should be defined as:

\\the first completable, verifiable pilot building that begins carrying the functions of the larger retreat center.\\

It addresses:

1\. a modern kitchen and food hygiene

2\. future dining needs for 50--100 person teaching / retreat groups

3\. staff use

4\. a visitor touchpoint connected to the external road

5\. community exchange

6\. a pilot for local construction crews and site management

7\. adaptive reuse and expansion of an existing retreat cottage, reducing first-stage complexity

The Phase 1 message should therefore be:

\\Help us complete the first working piece of Manang.\\

Not:

\\Help us build a café.\\

2026--2027 Fundraising Rhythm

Phase 1 \| Now through Autumn 2026

Goal: Grand Café foundation.

Core message:

\\Before winter closes the building season, establish the foundation.\\

Known near-term target: \\NT\$200,000\\.

Suggested content mix:

• 40% Story / Vision

• 30% site and construction progress

• 20% concrete fundraising milestone

• 10% gratitude / supporter stories

Phase 2 \| Winter 2026

Winter is not a communications dead zone.

Use it to:

• publish Phase 1 financial and construction delivery

• explain the next construction path

• release deeper Vision / lineage / practice stories

• warm up fundraising for the Grand Café superstructure

• build recurring support

Phase 3 \| Spring thaw through Autumn 2027

Goal: bring the Grand Café superstructure to a roofed height that can safely pass the next winter.

Estimated need: \\US\$60,000--80,000\\.

Core message:

\\Reach the roof before the next winter.\\

Phase 4 \| Retreat Houses

21 independent retreat houses, approximately \\NT\$750,000 each\\.

There is no need to fund all 21 before beginning.

Once 4--5 houses reach a viable construction threshold, they can form the next visible milestone.

Possible public framing:

\\Fund a Retreat House / Build the First Retreat Cluster\\

But supporters should first understand the ten-day personal retreat model and the role these houses play in the overall Vision.

Pre-Publication Fundraising Check

Before publishing any fundraising post, website section, or email, ask:

1\. Does it deepen understanding of why Manang should exist?

2\. Does it explain how this construction serves the Vision?

3\. Is there a concrete and achievable milestone?

4\. Is there enough trust evidence?

5\. Does the CTA match the reader's current level of engagement?

If the communication only answers "How much money do we need?", it is not yet complete Manang fundraising communication.

2\. Core Strategic Judgment

Yogini Retreat Manang should not be framed as:

\> "We need US\$607,000 to build a Buddhist retreat center."

It should be understood as:

\> \\In Manang, a centuries-old practice lineage is taking root again as a place where people can enter genuine retreat while remaining in relationship with the valley around them.\\

This is a multi-year project.

We are not trying to fund it all at once. Instead:

\> \\Each winter, we prepare for the next building season. Each spring, when the snow melts, we move the project forward again.\\

Fundraising should therefore not be designed as one isolated campaign.
It should become a 3--5 year:

\\Community + Construction + Fundraising Cycle\\

3\. Three Layers of Public Communication

All public content and campaigns should clearly distinguish:

WHY --- Why This Place Should Exist

Do not begin with a funding shortage.

Core material includes:

• Manang's history of practice.

• Milarepa and the valley.

• The Mase family and its long relationship with the region.

• Generations of teachers.

• Village and land.

• The blood lineage and Dharma transmission described by Garchen

Rinpoche.

• Vajrayogini / retreat lineage.

• Reconnect → Accept → Adjust → Harmony.

• "If you care, you are the right person."

The job of WHY is:

\> Build meaning, not ask for money.

WHAT --- What We Are Building

This should not be presented as a list of buildings. It is a practice environment.

Core idea:

\> \\A place where people can genuinely stop, practice, and remain in relationship with the valley around them.\\

It includes:

• 21 independent retreat houses.

• Grand Café.

• Future teaching / group retreat space.

• Group accommodation.

• Water / infrastructure.

• Paths / landscape.

• Vajrayogini Temple and later phases.

Architectural storytelling should not only describe features.

It should answer:

\> Why does this matter to practice, community, or the land?

Examples:

• Wind → how the architecture responds to the valley.

• Sun → how high-altitude sunlight is used.

• Water → how the site lives with the local water system.

• Cottage sightlines → how solitude is protected.

• Grand Café → how it becomes the threshold between retreat and

community.

NOW --- What We Are Inviting People to Complete Now

Only at the third layer do we make the ask.

Principle:

\> \\WHY can be long. The VISION can be large. The ASK must be small and specific.\\

Do not lead with the full Phase I amount.

Raise funds for:

\> The next milestone that can be completed, photographed, and clearly reported.

4\. Fundraising Architecture

4.1 The Vision

The current working figure for the overall Phase I budget is approximately US\$607K, subject to the latest engineering/project verification before publication.

This is context, not the primary homepage CTA.

4.2 The Next Building Season

Each winter, answer:

\> What do we want to complete when the snow melts next year?

4.3 The Current Ask

Answer:

\> Which milestone can we realistically complete together right now?

Current focus:

\\Grand Café foundation\\

The current working goal is US\$10K; the live campaign must always use the latest verified data.

5\. Fundraising Should Be a Season, Not Only a Campaign

Manang's climate provides a natural fundraising calendar.

Spring \| The Snow Melts

• Construction begins again.

• Show supporters that what they prepared for during winter is now

happening on the land.

• High volume of site photos/video.

• Peak donor stewardship period.

Summer \| Building Season

• Construction progress.

• People.

• Builders.

• Materials.

• How architecture responds to the land.

• Not every post needs to ask for money.

Autumn \| Closing the Season

• What was completed this year.

• What was spent.

• Which milestones were reached.

• What remains unfinished.

• How buildings are prepared for winter.

Winter \| Preparing the Next Build

• What will be built next year.

• The next funding threshold.

• Formal fundraising season.

• Major donor outreach.

• Taiwan remittance and cross-border administration preparation.

Cycle:

\\Build → Report → Prepare → Fund → Build\\

6\. Four Chapters for 2026--2027

Do not use internal engineering labels such as Wave 0 / Wave 1 in public communication.

Chapter 1 --- Aug--Oct 2026

The First Ground

Current ask:

\\Grand Café foundation\\

Objectives:

• Complete foundation fundraising.

• Complete the Sep--Oct 2026 foundation work.

• Capture the first complete construction story.

• Build the first donor database.

• Establish email/contact permission.

• Establish the From Manang reporting workflow.

Public content:

• What is Manang?

• Why here?

• Why the Grand Café first?

• Why foundation this year?

• Builders.

• Land.

• First stones.

• Foundation completion.

KPIs should not be limited to money.

Also track:

• Unique donors.

• Donor contact capture.

• Email opt-in.

• Update open/engagement.

• First-to-second interaction.

Chapter 2 --- Oct 2026 through Winter 2027

Next Spring, Let the Buildings Rise

This is the next major fundraising season.

Internal working threshold ladder:

US\$200K

Begin four teacher residences + Grand Café / primary building work.

US\$230K

Add remaining site preparation, retaining work, and stairs.

US\$265K

Add utilities and drainage.

US\$300K

Add water systems, paths, and landscape.

All figures must be re-verified against the latest BoQ/project budget before publication.

Public core:

\> \\The more we raise, the more the next building season can complete.\\

Do not frame:

\> Failing to reach US\$300K = campaign failure.

Use a milestone ladder instead.

Chapter 3 --- Spring 2027

The Snow Is Melting

This is not primarily an ask season. It is the season for delivering proof.

Content:

• Snow melting.

• Builders returning.

• Materials.

• Construction restarting.

• Last winter's donations becoming real structures.

Donor communication:

\> What you supported last year is now happening on the mountain.

The purpose of this stage is to build repeat giving.

Chapter 4 --- Apr--Oct 2027

Building Season

Run a continuous:

\\From Manang\\

For every milestone:

• Date.

• Photo.

• One clear construction explanation.

• Spending summary.

• Relevant BoQ category.

• Next step.

Autumn close:

\\What We Built Together This Year\\

Then transition into the next winter fundraising cycle.

7\. Current Grand Café Strategy

The Grand Café is the most logical first construction node, not because it is the most important building in the whole retreat.

There are four reasons:

7.1 Construction Timing

• Sep--Oct 2026: foundation.

• Winter: major outdoor construction limited by snow.

• Spring 2027: construction resumes after thaw.

• Approximately Apr--Oct: main building season.

• Aim to reach roof level before the following winter and, if conditions

allow, complete the roof.

• This gives the structure greater stability and protection through

winter.

7.2 Pilot

• An existing retreat cottage is already on the site.

• Reuse and expand it.

• Relatively small scale.

• Suitable for establishing workflow.

• Train local builders.

• Learn about materials, methods, scheduling, and winter protection.

• Carry lessons into later retreat houses.

7.3 Essential Infrastructure

During the 2024 Dharma gathering, the team directly experienced the lack of a modern kitchen suitable for hygienic group use.

Future Grand Café functions:

• Modern kitchen.

• Group dining.

• Teaching / group retreat support.

• Staff dining.

• Support for future group facilities.

7.4 Threshold to the Outside

The core retreat area remains quiet and is not normally open to general visitors.

The Grand Café is located beside the external road.

Therefore:

\> \\The retreat stays quiet. The Grand Café becomes its door to the world.\\

It can:

• Welcome visitors.

• Offer tea/coffee.

• Introduce the retreat.

• Connect with the local community.

• Share Buddhist practice and its relevance to mind and daily life.

• Protect the privacy of the retreat zone.

8\. Public Positioning of the Retreat Houses

Planned:

\\21 independent retreat houses\\

Intended users:

• Monastic practitioners.

• Lay practitioners.

• The core criterion is sincere practice.

Each house:

• Private bathroom.

• Private kitchen.

• Supports independent retreat.

• Reduces the need to leave for ordinary daily needs.

• Architecture and landscape protect privacy / solitude.

Core:

\> \\Architecture protects practice.\\

Operating concept:

• Ten days as the basic retreat period.

• After ten days, extension is considered according to room availability

and the practitioner's actual circumstances.

The fundraising site does not need to explain detailed internal assessment procedures.

9\. One Fund, Several Waves

Retain the principle:

\> \\One fund, several waves.\\

General public contributions support one Manang project fund.

Do not over-earmark small donations.

Reasons:

• Construction sequence may change due to weather, materials, or

builders.

• Excessive earmarking restricts project management.

• Do not invent a false "NT\$X = one stone" cost relationship.

Public wording can explain:

\> At each stage, the project advances the next executable construction milestone according to actual site conditions and the funds raised.

The exchange for this flexibility is:

\\High-quality transparent reporting.\\

10\. Transparency Is Part of the Fundraising Mechanism

If each contribution is not rigidly earmarked, supporters must continually see what the money becomes.

Create:

From Manang

Each update should include:

• Date.

• Photo.

• What happened.

• Amount spent / stage spending.

• BoQ category.

• Next step.

This does not need to look like a bureaucratic NGO annual report.

Keep it simple, specific, and sustainable.

Example:

\\Sep 29\\

Stone foundation completed.

Spent: US\$X

BoQ: excavation + local stone + labour

Next: retaining wall.

11\. Donor Stewardship

A donation is not the end of the relationship.

Donor journey:

First encounter with Manang

→ Story

→ Follow / email

→ First donation

→ First From Manang update

→ See real construction happen

→ Second donation

→ Recurring supporter

→ Major donor

→ Cottage dedication / long-term patron

→ Possibly visit Manang

Core asset:

\> \\The goal is not only to raise US\$607K. It is to build a community willing to accompany this place for years.\\

12\. Donor Communication Promise

Principle:

\> \\The object belongs to the place. The photograph belongs to the supporter.\\

If donor name / dedication / stone recognition is introduced later:

Proactively notify the supporter when it is completed.

Example:

\> The stone carrying your name was placed in Manang today.

Include:

• Photo.

• Short video.

• Date.

• Location / project context.

Do not make donors search the website themselves.

13\. Stone / Name Recognition

Do not publicly promise "every donor's name will be carved in stone" yet.

Keep this internal until the following are decided:

• Where names will be carved.

• Number of names per stone.

• Whether names can be added later.

• Tibetan / Chinese / English / Nepali layout.

• Rules for personal name / Dharma name / family / deceased.

• Whether a minimum contribution exists.

• Deadline.

• Stone mason workflow.

• Proofreading / approval.

Once published, this becomes a donor promise and must be handled precisely.

14\. Cottage Dedication / Major Gift

If the working major-gift figure for one retreat cottage is approximately US\$23K, verify the latest budget before publication.

This should not become the main public crowdfunding ladder.

Do not structure the general site as:

\$50 → \$500 → \$5,000 → \$23,000.

Instead, offer it quietly as a major donor option:

Dedicate the building of a retreat cottage

Make clear:

• It is not a property purchase.

• It does not convey ownership.

• It does not provide future priority occupancy.

• It is a dedication / major gift.

• Recognition follows a separate policy.

15\. Four Types of Public Content

Future social and website content should primarily fall into four categories.

1. STORY

Where this place comes from

• Manang.

• Milarepa.

• Mase family.

• Teachers.

• Village.

• Land.

• Lineage.

• Oral history.

Purpose:

Meaning.

2. PRACTICE

Why a place like this is needed

• What retreat is.

• Solitude.

• Independent retreat.

• Ten-day cycle.

• Monastic / lay.

• Reconnect / Accept / Adjust / Harmony.

• Practice and daily life.

Purpose:

Understand why the retreat center should exist.

3. BUILD

How we are building

• SMA.

• Wind.

• Sun.

• Water.

• Local materials.

• Grand Café.

• Existing building reuse.

• Pilot.

• Local workers.

• Snow season.

• Design decisions.

Purpose:

Competence + care.

4. FROM MANANG

What is happening on the mountain now

• Construction.

• People.

• Photos.

• Spending.

• Milestones.

• Next step.

Purpose:

Trust.

16\. Content Rhythm

Suggested conceptual ratio:

Approximately \\4 value / trust / story pieces : 1 direct ask\\

This is not a rigid formula.

Typical cycle:

Story

→ Practice / Place

→ Build

→ From Manang

→ Ask

Avoid making every post a fundraising request.

Core principle:

\> \\Serve first, then ask.\\

17\. Aug 2026--Oct 2027 Communication Roadmap

\| Period \| What the public sees \| Fundraising \| Internal work \|

\|\-\--\|\-\--\|\-\--\|\-\--\|

\| Aug--Sep 2026 \| Manang, story, Why Grand Café \| Foundation soft launch \| Public site, domain, email, donor DB \|

\| Sep--Oct \| First ground, builders, foundation \| Complete current US\$10K campaign \| Full photo/video construction documentation \|

\| Oct \| "We really began" \| Campaign transition \| First construction report \|

\| Oct--Nov \| What we want to build after the thaw \| US\$200K threshold campaign \| BoQ / remittance plan \|

\| Nov--Dec \| Story + Practice + Build \| Broad donor acquisition \| Donor segmentation \|

\| Dec--Jan \| What US\$200K makes possible \| Major donor focus \| Major donor outreach \|

\| Jan \| Amount raised = what can be built \| Threshold updates \| Engineering review \|

\| Feb \| Final preparation for next building season \| Taiwan fundraising close target \| Remittance preparation \|

\| Feb--Mar \| Funds and construction preparation \| Stewardship \| Transfer / clearance \|

\| Apr \| The Snow Is Melting \| Light ask / proof \| Mobilization \|

\| Apr--Oct \| From Manang \| Ongoing / selective asks \| Construction + reporting \|

\| Oct \| What We Built Together \| Next-season transition \| Annual project summary \|

Dates should be adjusted according to actual cross-border remittance review and construction scheduling.

18\. Progress UI / Threshold Logic

Do not display only:

0 → US\$607K.

The next major campaign can use a milestone ladder:

US\$0

→ \\US\$200K --- buildings begin\\

→ US\$230K --- ground / retaining / stairs

→ US\$265K --- utilities / drainage

→ US\$300K --- water / paths / landscape

Verify figures before publication.

This helps supporters understand:

\> Each additional funding threshold unlocks another real stage of construction.

After a threshold is reached:

Do not end the campaign.

Transition to:

\> The buildings can begin. Now we can complete the ground around them.

19\. Website Strategy

The public website does not need to carry all internal information.

A first-time visitor should be able to answer:

1\. What is this place?

2\. Why Manang?

3\. Why are these people building it?

4\. Why is a retreat needed?

5\. What is happening now?

6\. Why now?

7\. What is the current goal?

8\. How much is already completed/funded?

9\. How much remains?

10\. What will support be used for?

11\. How will I know what happens afterward?

12\. How can I support it?

For implementation details, follow:

\Yogini_Retreat_Manang_AI_Agent_Fundraising_Handoff_v2.1_EN\

20\. Internal Site Strategy

\manang.pages.dev\ is the internal source of truth / working consensus site.

It should hold:

• Project facts.

• Budget.

• BoQ.

• Timeline.

• Decisions.

• Unresolved questions.

• Documents.

• Roles.

• Donor strategy.

• Construction status.

• Source materials.

Do not move all internal complexity to the public site.

Public site = narrative + trust + action.

Internal site = truth + coordination + decision.

21\. Operating Roles

Project Responsibility

The project already has a clear project lead responsible for overall coordination and execution. Do not add unnecessary layers of project-management roles.

Manang On-Site Delivery Mechanism

In the early construction stage, \\local members of the Mase family in Manang will assist with on-site responsibility and supervision\\.

The project also plans to hire local residents for site supervision and documentation. This is both a construction-management need and part of the retreat's relationship with the village: local residents participate in the work and are paid for their contribution.

As construction becomes long-term, the project will identify and develop local partners who can work with the team consistently, creating a stable on-site management and reporting system.

Each construction milestone should at minimum deliver:

• Date and construction item.

• Before / during / after photographs.

• Short video when needed.

• Work completed during the stage.

• Main materials.

• Actual spending.

• Corresponding BoQ / estimate item.

• Explanation of significant schedule or budget variance.

• Next construction milestone.

Fixed flow:

\\Construction → local supervision/site documentation → project review and organization → From Manang / website / supporter updates\\

Core principle:

\> The people of Manang should not only benefit from the project; they should also be among the people who help build it.

And every completed stage should be visible to the people supporting it from afar.

22\. Donor Database

Build it from the first public donation.

At minimum:

• Donor ID.

• Name.

• Email.

• Country.

• Language.

• Donation date.

• Amount.

• Currency.

• Campaign / entry point.

• Consent to updates.

• Repeat donor status.

• Major donor flag.

• Dedication / recognition notes if applicable.

Avoid collecting unnecessary personal data.

Most important:

\\Permission to communicate again.\\

23\. KPI Framework

Do not measure only money.

Money

• Raised.

• Goal.

• Threshold reached.

• Average donation.

• Major gifts.

• Recurring gifts.

People

• Unique donors.

• New donors.

• Donor countries.

• Email subscribers.

Relationship

• Repeat donor rate.

• Update open / click rate.

• Second donation rate.

• Recurring supporter conversion.

• Donor retention year over year.

Trust / Execution

• Project updates published on time.

• Milestone reporting completeness.

• Budget variance.

• Donor questions / response time.

24\. What Not To Do

Do not:

• Lead with US\$607K as one huge fundraising number.

• Ask in every post.

• Use fake deadlines.

• Use fake scarcity.

• Turn giving into a merit/reward product.

• Invent "one donation = one stone."

• Promise stone engraving before the mechanism is finalized.

• Present cottage dedication as purchasing a room.

• Use renderings in a way that implies planned buildings already exist.

• Contact donors only when asking for money.

• Wait months to report completed construction.

• Fill the public site with internal BoQ/operational complexity.

25\. Immediate Priorities --- Next 30 Days

1\. Complete the public website Story / Support conversion layer.

2\. Finalize foundation campaign data.

3\. Confirm current raised amount.

4\. Confirm donation flow.

5\. Confirm the first Manang local supervision/documentation person and fixed reporting flow.

6\. Build donor database.

7\. Establish official email.

8\. Finalize canonical domain.

9\. Create From Manang update template.

10\. Establish site photo/video delivery workflow.

11\. Prepare Grand Café foundation shot list.

12\. Begin preparing the next US\$200K campaign before the current campaign is complete.

13\. Do not publicly launch stone recognition before the mechanism is finalized.

14\. Develop internal policy for major donors / cottage dedication.

26\. Construction Documentation Shot List

From the first foundation onward, collect at least:

• Wide landscape.

• Building site before work.

• Workers.

• Hands / tools.

• Materials.

• Existing cottage.

• Excavation.

• Stone.

• Foundation progress.

• Completed milestone.

• Weather / mountain context.

• One short vertical video.

• One short horizontal video.

• Date / location / names where consent is given.

Do not document only the finished result.

The public needs to see:

\> process.

27\. From Manang Template

Use a fixed structure for each update:

\[DATE\]

What was completed today

1--3 sentences.

On site

1--5 photographs.

This stage

• Milestone.

• Amount / spending summary.

• BoQ category.

Next

One sentence.

To supporters

A very short thank-you / connection.

Do not reinvent the format each time.

28\. Campaign Copy Principle

Core fundraising language:

Avoid:

\> Help us raise hundreds of thousands of dollars to build the retreat center.

Prefer:

\> Help us complete the next buildable step.

Chinese core:

\> 一起完成眼前可以實現的下一步。

And:

\> 今年先把地基做好。明年雪融，我們繼續往上蓋。

English:

\> Foundation this autumn. Building again after the spring thaw.

This can become the core rhythm of the 2026 campaign.

29\. Master Narrative

Long-form core:

\> In Manang, a centuries-old practice lineage is taking root again as a place where people can enter genuine retreat while remaining in relationship with the valley around them.

\>

\> We do not expect to build it all at once. Each winter, we prepare for the next building season. Each spring, when the snow melts, we begin again.

\>

\> This year, we begin with the step in front of us.

30\. Definition of Fundraising Success

Short term:

• Current milestone funded.

• Construction begins on schedule.

Medium term:

• 2027 building-season funding ready before remittance deadline.

• Construction progress visible.

• Donor reporting stable.

Long term:

• Healthy repeat donor rate.

• Growing community.

• Major donor pathway.

• Multiple successfully completed campaigns.

• Donor trust survives schedule / budget changes.

• Project can continue fundraising for several years without exhausting

its audience.

Ultimately:

\> \\We are not only raising buildings. We are building a community willing to accompany this land and practice over time.\\

31\. Instruction to AI Agents

When using this document:

1\. Do not turn the project into a generic NGO campaign.

2\. Do not optimize only for immediate donation conversion.

3\. Protect the long-term donor relationship.

4\. Separate vision, next building season, and current ask.

5\. Treat construction reporting as part of fundraising, not an afterthought.

6\. Use real seasonal constraints as urgency; never invent urgency.

7\. Keep the public narrative simple even when internal engineering is complex.

8\. Every major ask should eventually return to the donor as visible proof of execution.

9\. Website implementation details belong in Website Handoff v2.1.

10\. If new verified project facts change this strategy, update the Master Plan first, then propagate changes to downstream handoff documents.

Final principle:

\> \\Build the place. Build the trust. Build the community at the same time.\\