Yogini Retreat Manang 群眾募款網站
AI Agent 實作交接文件(Fundraising Conversion Handoff)
文件版本:v2.1(含 Manang 現場交付機制更新)
日期:2026-08-09 專案:Yogini Retreat Manang / 瑜伽母閉關園區 目前網站:https://yogini-retreat-manang.pages.dev/ 重點頁面:https://yogini-retreat-manang.pages.dev/story 文件用途:交給 AI coding agent / design agent / content agent,作為下一輪網站修改的單一實作依據。
優先目標:不破壞現有品牌與故事質感,在現有 POC 上增加完整的 fundraising conversion layer。
0. Agent 執行指令
你正在修改一個位於尼泊爾 Manang 的佛教閉關園區募款網站。
本輪工作不是重新設計整個品牌,也不是把網站改成一般 NGO 募款頁。
你的任務是:
保留目前「安靜、紀實、克制、以土地與人物說故事」的網站語言,補上讓讀者從「理解故事」自然走到「願意支持當下工程」所需要的資訊架構、募款邏輯、CTA、進度、信任與後續更新機制。
實作時遵守以下原則:
- 不刪除現有核心故事。
- 不把頁面改成商業 landing page。
- 不使用高壓募款語言。
- 不使用浮誇功德敘事。
- 不虛構任何工程數字、日期、捐款用途、土地權利或施工狀態。
- 本文件標記為
[VERIFY]的資料,在正式上線前必須由專案方確認。 - 中文與英文都必須保留;網站目前為雙語架構。
- Mobile first。
- 所有募款數字必須集中管理,不得散落 hard-code 在多個 component。
- 所有 CTA 最終必須指向同一個 Support / Donation flow,避免不同頁面各自產生不同捐款邏輯。
1. 專案背景
Yogini Retreat Manang 是位於尼泊爾 Manang 的閉關園區計畫。
網站目前不是單純介紹一棟建築,而是在講一條延續至今的修行、家族、村落與土地關係。
現有 Story 頁的重要敘事包括:
- 「一個山谷,一千年 / One valley, a thousand years」
- 密勒日巴與獵人的故事
- Mase 家族數百年的修行傳承
- 第一代 Melong Tsampa Rinpoche
- 第二代 Mase Karma Drubgyud Tenzin Rinpoche(Papa Rinpoche)
- 第三代 GarTul Chimi Dorjee Rinpoche
- 2019–2026 年間逐戶取得園區土地
- Garchen Rinpoche 與此計畫的血親與傳承關係
- 第一世 GarTul Chimi Dorjee Rinpoche、那若六法、拙火與 Vajrayogini practice 的關聯
- SMA 園區 masterplan
- retreat cottages、orchard、wetland、moon pond、Grand Café 等設計
- 現有 Story 頁最後導向「Fund the Grand Café foundation」
這些內容是目前品牌最有價值的資產,原則上應保留。
2. 本輪募款的核心問題
目前網站最大的問題不是故事不足,而是:
Storytelling 已經成立,但 Donation Decision Path 尚未成立。
使用者讀完後大致知道:
- 這個地方有歷史。
- 這個家族與 Manang 有長期關係。
- 這不是突然出現的開發案。
- 園區有建築規劃。
但仍可能不知道:
- 為什麼現在要捐?
- 為什麼第一個募的是 Grand Café?
- Grand Café 與閉關園區有什麼關係?
- 現在到底缺多少?
- 我的 NT$1,000 / US$50 有沒有意義?
- 捐款之後如何知道工程真的完成?
- US$607K 的大計畫和眼前 US$10K 有什麼關係?
因此,本輪核心不是「增加更多故事」,而是建立:
Story → Meaning → Current Need → Achievable Goal → Trust → Action
3. Fundraising Strategy
3.1 不以 US$607K 作為第一個募款目標
Phase I 的整體願景可以保留,但不能讓第一次進站的人感覺:
「他們現在要向我募 US$607,000。」
正確的 campaign architecture:
LEVEL 1 — THE VISION
完整 Phase I 目前網站資料:約 US$607K [VERIFY]
LEVEL 2 — THE NEXT BUILD
Grand Café / 第一個可施工的重要建物或節點
LEVEL 3 — RIGHT NOW
Grand Café Foundation / 第一階段地基工程 目標:約 US$10,000 [VERIFY]
目前網站曾呈現:
- Raised: US$5,000
[VERIFY LIVE VALUE] - Goal: US$10,000
[VERIFY] - Remaining: US$5,000(必須由程式計算,不手動輸入)
核心原則:
大願景負責建立意義;小目標負責促成行動。
4. Campaign Positioning
目前 CTA「Fund the Grand Café foundation」資訊正確,但情感上太工程化。
建議將這一輪 campaign 定義為:
中文
讓第一期真正動工
Supporting line: 從 Grand Café 的地基開始。
English
Help us break ground.
Supporting line: Beginning with the Grand Café foundation.
這樣 Grand Café foundation 是「實際工程項目」,而 campaign 的意義是:
讓整個 Manang Retreat 從規劃進入施工。
注意:
如果實際工程順序不是如此,或 Grand Café 並非園區第一個施工項目,必須修改此定位。[VERIFY]
5. 必須新增的核心內容:Why Grand Café First?
這是 P0。
目前 Story 頁從千年歷史直接跳到「Fund the Grand Café foundation」,認知上有斷點。
必須新增一個 section:
中文標題
為什麼從 Grand Café 開始?
English
Why the Grand Café first?
這一段必須回答:
- Grand Café 在整個園區中的功能是什麼?
- 它與 retreatants 的日常生活有什麼關係?
- 它是否也是工作人員、訪客或地方社群使用的空間?
- 為什麼工程從這裡開始?
- 完成這個 foundation 之後,下一個實際工程節點是什麼?
Content rule
禁止 agent 自行推測答案。
目前可以先建立 section 與 CMS/data placeholder,但正式文案必須使用專案方確認資料。
資料欄位:
whyGrandCafe = {
zh: {
title: "為什麼從 Grand Café 開始?",
body: "[VERIFY / CONTENT REQUIRED]"
},
en: {
title: "Why the Grand Café first?",
body: "[VERIFY / CONTENT REQUIRED]"
}
}
6. 必須新增:Current Campaign Block
在首頁、Story 頁尾端、Support 頁應使用同一 campaign component。
Component
<CurrentCampaign />
建議內容順序:
Eyebrow
CURRENT CAMPAIGN / 目前工程
Campaign title
讓第一期真正動工 Help us break ground.
Project
Grand Café Foundation
Progress
US$5,000 raised US$10,000 goal 50% funded US$5,000 to go
所有數字必須由 data object 計算。
CTA
中文:一起完成這一步 英文:Help complete this step
Secondary CTA: 中文:看看工程內容 英文:See what this funds
7. Campaign Data Model
建立單一 campaign data source,例如:
export const currentCampaign = {
id: "grand-cafe-foundation-2026",
status: "active",
title: {
zh: "讓第一期真正動工",
en: "Help us break ground."
},
project: {
zh: "Grand Café 地基",
en: "Grand Café foundation"
},
currency: "USD",
goal: 10000,
raised: 5000, // VERIFY before production
deadline: null, // do not invent
constructionWindow: {
zh: null,
en: null
},
donationUrl: null, // existing support flow / VERIFY
lastUpdated: null,
impactTiers: [],
updates: []
}
Derived values:
remaining = Math.max(goal - raised, 0)
percentage = Math.min((raised / goal) * 100, 100)
禁止在 component 中手寫:
- 50%
- US$5,000 to go
8. Urgency /「為什麼是現在」
目前 campaign 缺少 Moment。
需要新增一個「施工時間窗口」訊息,但只能使用確認過的工程資訊。
可能的資訊類型:
- Manang 冬季施工限制
- 雪季前必須完成的工程
- 下一階段預定何時開工
- foundation 必須何時完成
- 下一個 construction milestone
資料未確認前顯示:
campaignTiming = null
如果沒有真實 deadline:
不要製造假的倒數計時器。
禁止:
- fake countdown
- fake scarcity
- 「最後機會」等未經證實語言
9. Donation Impact Tiers
目的不是做「商品化功德」,而是讓小額捐款者理解自己的參與有實際意義。
UI 可先實作,但金額與 impact 必須確認。
資料結構:
impactTiers = [
{
amount: null,
currency: "USD",
zh: "[VERIFY]",
en: "[VERIFY]"
}
]
未確認成本前,不可寫:
- 一塊石頭多少錢
- 一天工資多少錢
- 一平方公尺多少錢
除非有 BoQ / contractor data 支持。
文案風格:
避免:
Buy one brick.
偏好:
Help move the first ground work forward.
或把金額與「共同參與」連結,而不是虛構一對一成本。
10. Story Page 新 Funnel
目前 Story 頁核心內容保留,但重新安排後半段。
建議結構:
- Hero
一個山谷,一千年
- Milarepa / Hunter story
- The Family
- First generation
- Papa Rinpoche / village relationship
- Third generation
- The Land
2019–2026 / household by household
- Garchen Rinpoche
By blood / By transmission
- Vajrayogini / practice lineage
- Now
SMA masterplan
- NEW — Who will practice here?
- NEW — Architecture protects practice
- NEW — Why Grand Café first?
- NEW — Current campaign
- NEW — Transparency / How we report progress
- Final CTA
11. 新增:Who Will Practice Here?
Story 目前歷史人物很完整,但未來使用者不夠具體。
新增 section:
中文
未來,誰會來到這裡?
English
Who will practice here?
目的:
讓 donor 理解 retreat cottages、solitude、園區規劃不是抽象建築設計,而是為修行條件服務。
可以說明:
- retreat duration
[VERIFY] - retreatants 的基本生活方式
[VERIFY] - cottages 的 privacy / sightline 設計
- practice / silence / solitude 的需求
核心敘事方向:
建築不是修行的主角;它的工作,是保護修行所需要的條件。
英文概念:
Architecture is not the point. Its job is to protect the conditions for practice.
此句可作為 working copy;正式上線前由內容負責人確認。
12. Architecture Narrative
把目前的建築資訊從「features」轉為「reason」。
例如:
不要只寫:
None of the cottages overlook one another.
應補充它的意義:
Privacy is designed into the landscape so that retreatants can remain in solitude.
同樣處理:
- orchard
- wetland
- moon pond
- circulation
- common spaces
- Grand Café
每個 feature 應回答:
Why does this matter to practice, community, or the land?
13. Transparency Section
這是之後從 US$10K 走向大型募資的必要基礎。
新增:
中文
這筆支持會走到哪裡
English
Where your support goes
或較中性:
工程與進度
Project & progress
建議呈現:
- Land status
[VERIFY] - Architecture: SMA
- Phase I budget
[VERIFY] - Current campaign goal
- Current amount raised
- Current construction milestone
- Last updated
- Construction updates
- Financial / project reporting mechanism
[VERIFY]
避免做成官僚式 NGO report。
視覺應保持簡潔、克制。
14. Construction Updates
建立可持續更新的資料結構。
type ProjectUpdate = {
id: string
date: string
title: {
zh: string
en: string
}
body?: {
zh: string
en: string
}
images?: string[]
milestone?: string
}
UI:
From Manang / 瑪南現場
卡片顯示:
- 日期
- 一張照片
- 一句進度
- optional milestone
未來可加入:
- clearing
- excavation
- stone work
- foundation completion
- next stage
這是 repeat donor strategy 的重要部分。
15. Support Page 資訊架構
Support 頁應避免一開始就丟付款方式。
建議順序:
A. Current need
現在正在完成什麼?
B. Progress
已完成多少?還差多少?
C. Why this step matters
這一步和整個園區有什麼關係?
D. What the funds cover
資金用途。
E. Ways to support
付款方式 / currency / region。
F. Transparency
如何更新工程與款項使用。
G. The larger vision
最後才呈現 US$607K Phase I。
這樣使用者先完成「眼前決策」,再理解長期願景。
16. CTA System
整站不要出現十種不同 CTA 語言。
建立 CTA vocabulary。
Primary CTA
中文: 一起完成這一步
英文: Help complete this step
用途: 直接進 donation flow。
Campaign CTA
中文: 讓第一期真正動工
英文: Help us break ground
用途: campaign headline / section headline。
Story CTA
中文: 看看這個故事
英文: Read the story
Project detail CTA
中文: 看看工程內容
英文: See what this funds
Update CTA
中文: 看最新進度
英文: See the latest update
17. Donor Identity Line
保留並提高目前網站的一句話:
中文
如果你在乎,你就是對的人。
English
If you care, you are the right person.
這句不是主要 CTA,而是 donor identity statement。
建議位置:
- Support page 靠近最後 CTA。
- Campaign section 尾端。
- 不要每頁重複多次。
18. Homepage Hierarchy
首頁第一屏不要讓 US$607K 成為最主要的心理訊號。
建議 hierarchy:
Hero
Project identity / Manang / retreat vision
Primary CTA: 一起完成這一步
Secondary: 看看這個故事
接著:
Current Campaign
Grand Café Foundation US$10K goal US$X raised US$Y to go
再往下:
Why Manang
The people / lineage
The land
What will be built
The larger vision
Phase I US$607K [VERIFY]
Latest update
Final support CTA
19. Progress Component UX
Desktop / mobile 都要非常清楚。
推薦:
Grand Café Foundation
US$5,000 raised
██████████░░░░░░░░░░ 50%
US$5,000 to go
Goal US$10,000
[ Help complete this step ]
中文:
Grand Café 地基
已募 US$5,000
██████████░░░░░░░░░░ 50%
還差 US$5,000
目標 US$10,000
[ 一起完成這一步 ]
Accessibility:
<div
role="progressbar"
aria-valuemin="0"
aria-valuemax="10000"
aria-valuenow="5000"
>
顏色不得只作為進度唯一訊號。
20. Mobile Requirements
募款流量很可能大量來自 LINE / Facebook / Instagram / Messenger,因此 mobile 為 P0。
要求:
- 375px 寬度完整測試。
- CTA 不得超出 viewport。
- Progress 數字不可因雙語而換行失控。
- Hero 不得因大圖造成 CTA 被推到兩屏以後。
- Story 長頁面中每 2–4 個 major sections 可出現一次 soft CTA。
- 不使用一直遮住內容的大型 sticky donation bar。
- 可考慮 mobile bottom CTA,但必須克制、可關閉或高度極低。
- YouTube embed 不得破版。
- 圖片 lazy load。
- 避免 layout shift。
21. Bilingual Requirements
網站現有中英文。
不要把中文與英文混成一個難讀的大段落。
若目前已有 language toggle,延續現有模式。
每個 campaign field 都要有:
{
zh: string,
en: string
}
禁止:
- 中文更新了 campaign number,但英文沒更新。
- 中英文使用不同 goal。
- 中文頁顯示 deadline,英文沒有。
數字使用同一 data source。
22. Tone of Voice
關鍵字
- quiet
- documentary
- grounded
- human
- specific
- restrained
- warm
- dignified
不要
- aggressive fundraising
- startup growth copy
- 「立即搶救」
- 過度煽情
- fake urgency
- 大量驚嘆號
- gamification
- 功德交換式語言
- 「捐多少就得到什麼福報」
要
具體人物、土地、時間、工程、實際進度。
讓事實本身產生力量。
23. Visual Direction
保留現有:
- 大量留白
- Manang landscape photography
- documentary portraits
- archival images
- SMA drawings
- restrained typography
新增 fundraising UI 時:
不要突然使用:
- 高飽和 campaign color
- 巨大紅色 Donate button
- 電商式 price cards
- icon-heavy SaaS layout
Progress bar、numbers、CTA 應像現有 editorial design 的自然延伸。
24. Trust / Verification Rules
任何以下內容都必須有來源:
- lineage claims
- dates
- family relationship
- land acquisition
- number of villages
- construction costs
- construction dates
- amount raised
- number of retreat cottages
- architect attribution
- donation recipient entity
- tax deductibility
- banking information
- nonprofit status
Agent 不得自行補全。
建立:
content/verification.md
格式:
| Claim | Current value | Source | Verified by | Date |
|---|---|---|---|---|
| Foundation goal | US$10,000 | TBD | | |
| Raised | US$5,000 | TBD | | |
25. Analytics
如果目前沒有 analytics,至少預留事件。
推薦 events:
view_campaign
click_primary_donate
click_story_to_campaign
click_see_what_this_funds
view_support_methods
start_donation
complete_donation
view_project_update
若付款發生於外部平台,至少追蹤 outbound donation click。
不要收集不必要的個資。
26. SEO / Social Sharing
每個主要頁面:
- unique title
- meta description
- OG title
- OG description
- OG image
- canonical
Campaign 分享尤其重要。
建議 OG:
中文: 讓瑪南的第一期工程真正動工
英文: Help Yogini Retreat Manang break ground
圖片:
- 土地 / masterplan / 現場工程
- 不建議只放 logo
27. Donation Flow
AI agent 在沒有付款系統資訊前:
不得自行新增 Stripe / PayPal / bank account。
先 audit 現有 Support flow。
確認:
- donation destination
- supported currencies
- Taiwan donors
- international donors
- receipts
- tax status
- bank fees
- payment confirmation
- success page
若付款為外部連結,Support page 仍應先完成 campaign context,再導出。
28. Donation Success Page
如果技術上可控制,新增:
/support/thank-you
內容:
中文
謝謝你一起讓這一步發生。
English
Thank you for helping this step happen.
接著:
- 簡短說明下一個 milestone
- 可選擇訂閱 project updates
- 回 Story
- 分享 campaign
不要立即要求再次捐款。
29. Future Campaign Architecture
不要把網站寫死為 Grand Café。
建立 campaign system,使之後可切換:
campaigns = [
{
id: "grand-cafe-foundation-2026",
...
},
{
id: "grand-cafe-structure-2027",
...
},
{
id: "retreat-cottage-01",
...
}
]
長期策略:
Campaign 01
Ground / Foundation
Campaign 02
Grand Café superstructure
Campaign 03+
Retreat cottages / other defined milestones
每一輪完成後:
status = completed
保留 archive,成為 proof of execution。
30. Completed Campaign UI
完成後不要刪除。
顯示:
COMPLETED
US$10,000 / US$10,000
Completed: YYYY-MM-DD
See what was built →
這是未來大型募資的 trust asset。
31. Page Routes 建議
保留現有 routes,必要時增加:
/
/story
/vision
/land
/build
/sustainability
/support
/updates
/updates/[slug]
若不想增加 navigation complexity:
/updates 可以先只從 homepage / support link 進入。
32. Implementation Priority
P0 — 本輪一定做
- 建立 single campaign data source。
- CurrentCampaign component。
- Progress / remaining amount。
- Story:Why Grand Café first section。
- Story:Current Campaign section。
- Support page 重排。
- 統一 CTA vocabulary。
- Mobile QA。
[VERIFY]資料不得虛構。- 建立 verification checklist。
P1 — 強烈建議
- Who will practice here?
- Architecture protects practice.
- Transparency section.
- Construction updates data model。
- Homepage latest update。
- analytics events。
- OG metadata。
P2 — 下一輪
- campaign archive。
- update subscription。
- donation success page。
- deeper donor reporting。
- future campaign switching。
33. Acceptance Criteria
本輪完成必須滿足:
Campaign
- [ ] Goal 從 single source 讀取。
- [ ] Raised 從 single source 讀取。
- [ ] Remaining 自動計算。
- [ ] Percentage 自動計算。
- [ ] 中英文數字一致。
- [ ] 不存在 fake deadline。
- [ ] 不存在虛構 impact cost。
Story
- [ ] 原有「一個山谷,一千年」敘事保留。
- [ ] family / village / Garchen / Vajrayogini 核心故事保留。
- [ ] Story 到 donation 之間新增邏輯橋樑。
- [ ] Why Grand Café first 已完成或明確標示 awaiting verified content。
- [ ] Current campaign 在 Story 結尾可直接行動。
Support
- [ ] 先說 current need,再出付款方式。
- [ ] 看得到 goal / raised / remaining。
- [ ] 看得到 funds cover what。
- [ ] 看得到 larger vision,但 US$607K 不壓過 current campaign。
- [ ] CTA 清楚。
UX
- [ ] 375px mobile pass。
- [ ] 768px pass。
- [ ] desktop pass。
- [ ] progress bar accessible。
- [ ] image loading reasonable。
- [ ] no broken bilingual layout。
- [ ] all donation links tested。
34. QA Checklist
測試:
Content
- 中英文姓名一致。
- 年份一致。
- 金額一致。
- currency 標示一致。
- SMA attribution 一致。
- POC notice 是否仍需保留
[VERIFY]。
Links
- Story
- Vision
- Land
- Build
- Living with the land
- Support
- Donation
- YouTube
Mobile
- iPhone Safari
- Android Chrome
- LINE in-app browser
- Facebook / Instagram in-app browser
Accessibility
- heading hierarchy
- alt text
- keyboard navigation
- contrast
- progress aria
- button labels
35. Agent 開工前必須向專案方確認的資料
不要因為缺資料而停止整個 UI 實作;可先做結構與 placeholder。
但 production publish 前必須確認:
- Grand Café foundation 正式 goal。
- 最新 raised amount。
- raised amount 的更新機制。
- Grand Café 為何是目前第一個 campaign。
- Grand Café 的實際功能。
- foundation 工程包含哪些項目。
- 是否有施工 deadline / weather window。
- 是否已有預定開工日期。
- Phase I US$607K 是否仍為有效數字。
- retreat cottages 數量。
- 每間 cottage 預算是否要公開。
- donation recipient legal entity。
- 台灣與海外付款方式。
- receipt / tax-deductibility statement。
- 是否公開 financial update。
- 工程照片由誰提供、多久更新。
- 是否允許公開 donor names。
- POC 標示何時移除。
36. 建議內容資料夾
content/
campaign.ts
story.ts
build.ts
transparency.ts
updates.ts
verification.md
Components:
components/
fundraising/
CurrentCampaign.tsx
CampaignProgress.tsx
CampaignCTA.tsx
ImpactTiers.tsx
TransparencySummary.tsx
ProjectUpdates.tsx
實際 framework 依 repo 現況調整,不要為符合本文件而強制改架構。
37. Suggested Working Copy
以下為 working copy,不代表全部已核定。
Campaign
中文
讓第一期真正動工
我們正在完成 Grand Café 的地基。這是眼前可以完成的一步,也是讓園區從圖紙走向土地的一步。
已募 US$X 還差 US$Y 目標 US$Z
一起完成這一步
English
Help us break ground.
We are raising the funds needed for the Grand Café foundation — a concrete next step in bringing the retreat from drawings onto the land.
US$X raised US$Y to go Goal: US$Z
Help complete this step
注意:若 Grand Café 並非第一個實際施工項目,修改「從圖紙走向土地」相關描述。
38. Story → Campaign Transition Working Copy
中文
這個故事走了很久,才走到今天這片土地。
接下來的事情很具體:把第一階段真正蓋起來。
目前正在募集 Grand Café 地基工程所需的經費。它不是整個園區,但它是現在可以一起完成的一步。
English
It has taken a long time for this story to arrive at this piece of land.
What comes next is very concrete: beginning the build.
The current campaign is for the Grand Café foundation. It is not the whole retreat. It is the step in front of us now.
39. Final CTA Working Copy
中文
如果你在乎,你就是對的人。
不需要一次完成整個園區。
我們先一起完成眼前這一步。
[一起完成這一步]
English
If you care, you are the right person.
The whole retreat does not have to be built at once.
We can begin with the step in front of us.
[Help complete this step]
40. Definition of Success
本輪不是以「網站看起來更像募款網站」為成功。
成功應該是:
一個第一次知道 Yogini Retreat Manang 的人,在手機上進入網站後,可以在數分鐘內回答:
- 這是什麼地方?
- 為什麼在 Manang?
- 為什麼是這些人來做?
- 為什麼這個 retreat 有存在的理由?
- 現在正在蓋什麼?
- 為什麼現在需要資金?
- 目前目標是多少?
- 已經完成多少?
- 還差多少?
- 我的支持會用在哪裡?
- 我之後怎麼知道工程進度?
- 我要怎麼支持?
如果其中第 5–12 題仍然無法快速回答,代表 conversion layer 尚未完成。
41. 最後給 AI Agent 的一句話
Do not redesign the soul of the site. Make the next step unmistakably clear.
中文:
不要重做這個網站的靈魂。 只要讓讀者非常清楚:故事走到今天,下一步是什麼,以及他如何一起把這一步完成。
42. VERIFIED UPDATE — Why Grand Café First?(2026-08-09)
本節內容來自專案方直接確認,取代本文件先前與 Grand Café 定位、施工時序、用途、retreat houses 營運方式相關的 [VERIFY] placeholder。若本節與前文 working assumptions 衝突,以本節為準。
42.1 為什麼先從 Grand Café 開始:四個理由
A. Himalayan construction window / 喜馬拉雅施工季
Manang 冬季積雪深,冬天不適合持續進行主要戶外建築工程。
目前施工策略:
- 2026 年 9–10 月:Grand Café foundation / 地基工程。
- 2026–27 冬季:主要戶外工程受雪季限制。
- 2027 年春季雪融後:約 4 月重新開始施工。
- 2027 年主要施工窗口:約 4–10 月。
- 2027 年施工季的重要目標:盡可能使 Grand Café 建築達到屋頂高度,理想狀況包含完成屋頂,使建築在下一個冬季前形成較完整、穩定、可受保護的結構。
- 達到屋頂階段後,後續室內工程也較有條件繼續進行。
因此,本輪 foundation fundraising 有真實的時間意義:
今年先把地基做好,才能在明年雪融後直接進入主要結構施工,充分利用 Manang 每年有限的施工季。
這是自然的工程 urgency,不需要額外製造行銷式倒數。
B. Pilot project / 第一個施工試點
Grand Café 所在位置目前已有一棟既有 retreat cottage。
新工程將重新使用、活用並擴展這棟既有建築,而非完全從零開始。
Grand Café 相較後續大型設施與 21 間 retreat houses:
- 規模較小。
- 工程較適合作為第一個實際施工案。
- 可測試當地施工方式與流程。
- 可讓團隊與當地工班建立協作模式。
- 可訓練當地員工與工人。
- 可累積材料、工法、排程、冬季保護等實際經驗。
- 這些經驗之後可帶入 retreat houses 與其他園區建築。
因此 Grand Café 不只是「第一棟建築」,也是整體園區的 construction pilot。
C. Essential infrastructure / 園區真正需要的基礎設施
2024 年團隊曾在 Manang 舉辦法會,實際使用當地空間後發現:
現場缺乏符合現代衛生與團體使用需求的廚房。
因此 Grand Café 未來的重要功能包括:
- 現代化、符合基本衛生需求的廚房。
- 團體課程的餐飲空間。
- 團體閉關的餐廳。
- 園區工作人員使用。
- 支援未來至少 50–100 人規模的教學/團體閉關活動。
- 支援未來至少可容納約 50 人的團體住宿設施。
注意:50–100 人教學空間及至少 50 人住宿屬於未來園區規劃;文案不可讓讀者誤以為這些設施已經完成。
D. Gateway between retreat and community / 閉關園區與外界之間的門戶
園區內部的核心 retreat area 原則上不對一般訪客開放,以保護閉關者的安靜與修行環境。
Grand Café 的位置則刻意與外部道路連接。
因此它可以成為:
- 外部訪客接觸園區的第一站。
- 不干擾核心閉關區的公共空間。
- 當地社區交流空間。
- 園區與 Manang 社區之間的連結點。
- 讓訪客喝茶、咖啡、休息的地方。
- 介紹 Yogini Retreat Manang 理念的窗口。
- 未來分享佛法修持,以及修持對心靈與身心生活所帶來益處的交流空間。
核心概念:
The retreat stays quiet. The Grand Café becomes its door to the world.
中文 working line:
閉關區保持安靜,Grand Café 則成為園區面向外界的一扇門。
43. APPROVED NARRATIVE DIRECTION — Why Grand Café First?
以下內容可作為網站文案 Agent 的主要中文 working draft。可以依版面縮短,但不得改變事實與邏輯。
中文長版
為什麼從 Grand Café 開始?
從一棟比較小的建築開始。
瑪南一年真正適合施工的時間並不長。冬季積雪之後,主要戶外工程必須等待春天雪融才能重新開始。
因此,我們計畫先在 2026 年九月至十月完成 Grand Café 的地基,待 2027 年春天雪融後重新動工,利用約四月至十月的施工季,盡可能讓建築在下一個冬季來臨前達到屋頂高度,並在條件允許時完成屋頂。這不只是工程進度,也能讓建築以較完整、穩定、受到保護的狀態度過下一個冬天。
Grand Café 也是整個園區最適合作為第一個 pilot project 的地方。這裡原本已有一棟 retreat cottage,我們將重新利用既有建築,再從它向外展開。相較於之後的 21 間獨立閉關房與更大型的教學、住宿設施,它的規模較小,讓我們可以在真正進入大規模施工以前,先和當地工班一起建立施工流程、訓練團隊並累積經驗。
但 Grand Café 並不只是一個工程試點。
2024 年我們在瑪南舉辦法會時,很清楚地發現:這裡缺少一個真正符合現代衛生與團體使用需求的廚房。未來 Grand Café 將支援團體閉關、教學活動與園區工作人員,也將成為未來大型教學與住宿設施的重要餐飲空間。
它還有另一個角色。
真正的閉關區需要保持安靜,因此園區內部原則上不對一般訪客開放。Grand Café 特別位在可以直接連接外部道路的位置,成為園區與外界之間的一扇門。
人們可以來這裡喝一杯茶或咖啡,認識這片土地與閉關園區;當地社區也可以在這裡相遇。我們希望這是一個自然的交流空間,讓人們在不打擾閉關者的情況下,接觸園區,也有機會認識佛法修持以及它對身心生活的意義。
所以,我們從這裡開始。
English working draft
Why the Grand Café first?
We are beginning with a smaller building.
The construction season in Manang is short. Once winter snow arrives, major outdoor work has to wait until the spring thaw.
Our plan is therefore to complete the Grand Café foundation in September–October 2026. When the snow melts in spring 2027, construction can resume, making full use of the main April–October building season. The aim is to bring the structure to roof level before the following winter, and, if conditions allow, complete the roof. Reaching that stage gives the building greater stability and protection through the winter and creates better conditions for continuing interior work.
The Grand Café is also the right place for our first construction pilot. An existing retreat cottage already stands on the site. Rather than starting entirely from zero, we will reuse and expand what is there. Because this building is smaller than the future retreat houses and larger teaching and accommodation facilities, it gives us a practical place to establish workflows, train the local team, work with local builders, and learn from the first full construction cycle.
But the Grand Café is more than a pilot.
When we held a Dharma gathering in Manang in 2024, one need became very clear: there was no modern kitchen suitable for hygienic food preparation for a group. The Grand Café will provide essential kitchen and dining infrastructure for future group retreats, teachings, and the people who work at the retreat center.
It will also have another role.
The inner retreat area is intended to remain quiet and will not normally be open to general visitors. The Grand Café is deliberately placed beside the external road, allowing it to become a threshold between the retreat and the wider community.
A visitor may stop for tea or coffee, learn why the retreat exists, and encounter the values behind it without entering the private retreat area. It can also become a place where the local community and the retreat center meet, and where people can encounter Buddhist practice and its relevance to the life of the mind and body.
That is why we begin here.
44. Campaign Timeline Component
新增一個簡潔的 timeline。不要做成大型工程甘特圖。
Data model:
export const grandCafeTimeline = [
{
period: "2026 Sep–Oct",
zh: "完成 Grand Café 地基工程",
en: "Complete the Grand Café foundation"
},
{
period: "Winter 2026–27",
zh: "雪季,主要戶外工程暫停",
en: "Winter snow limits major outdoor construction"
},
{
period: "Spring 2027",
zh: "雪融後重新動工",
en: "Construction resumes after the spring thaw"
},
{
period: "2027 Apr–Oct",
zh: "主要施工季:目標推進至屋頂高度",
en: "Main building season: aim to reach roof level"
}
]
若正式工程排程改變,只更新 data source。
網站不可加入假的倒數 timer。
45. Retreat Houses — VERIFIED OPERATING INTENT
園區規劃包含 21 間獨立 retreat houses。
使用對象
- 出家眾可以申請。
- 在家眾可以申請。
- 核心不是身分,而是申請者是否真誠以修行為目的。
Public-facing wording:
中文:
閉關房開放給真誠希望進行修持的出家眾與在家眾申請。
英文:
The retreat houses are intended for sincere practitioners, monastic or lay.
避免把網站寫成旅館訂房頁。
空間原則
每一間 retreat house 為真正可以支持獨立閉關的空間,規劃包含:
- 獨立衛浴。
- 獨立廚房。
- 基本生活可在房內完成。
- 讓閉關者不需要為日常生活頻繁離開閉關空間。
- 建築與景觀設計應保護 solitude / privacy。
核心文案方向:
中文:
每一間閉關房都被設計成可以真正獨立生活與修持的空間。獨立衛浴與廚房讓閉關者不需要為日常生活頻繁離開房間,使建築本身成為保護安靜與獨處的一部分。
英文:
Each retreat house is designed to support genuine independent retreat. A private bathroom and kitchen allow practitioners to remain within the retreat space for ordinary daily needs, so the architecture itself helps protect silence and solitude.
46. Retreat Duration / Application Logic
目前營運構想:
- 以 10 天為一個基本閉關/申請週期。
- 每次先以 10 天為單位。
- 10 天後確認後續房間 availability。
- 同時確認閉關者目前的實際情況是否適合繼續較長時間的閉關。
- 完成檢核後,再決定是否接受下一個 10 天週期。
募款網站不要過度描述「身心狀態評估」。
Public-facing wording:
中文:
閉關以十天為一個基本週期。十天後,依後續房間安排與閉關者的實際情況,再確認是否延長下一個閉關週期。
英文:
Retreats begin in ten-day periods, with the possibility of extending when space is available and a longer stay remains appropriate.
詳細 criteria 留待未來 Retreat Application Policy。
47. Future Group Facilities
未來園區希望包含:
- 可容納至少約 50–100 人的團體教學/團體閉關空間。
- 至少可容納約 50 人的團體住宿。
- Grand Café 作為這些團體活動的重要廚房與餐廳。
- Grand Café 同時服務園區工作人員。
網站應清楚區分:
Current
- Grand Café foundation campaign
- Existing site / existing cottage reuse
Planned
- Grand Café complete building
- 21 independent retreat houses
- teaching hall / group practice space
- group accommodation
不得用 rendering 或文案讓人誤認 planned facilities 已完成。
48. Updated Campaign Positioning
刪除任何暗示「因為 Grand Café 是整個園區最重要的建築,所以第一個蓋」的文案。
正確 positioning:
Grand Café 是最合理的第一個施工節點,因為它規模適合做 pilot、可以活用既有建築、可以訓練團隊,而且完成後本身就是園區必要的廚房、餐飲與公共接口。
Campaign 的核心不是:
Please fund a café.
而是:
Help us begin the first build, learn how to build well in Manang, and create infrastructure the retreat will genuinely need.
中文:
一起完成第一個施工節點:在瑪南建立施工經驗,也蓋起園區真正需要的基礎空間。
49. Updated Story Funnel
Story 頁後半段更新為:
- 一個山谷,一千年
- Milarepa / hunter
- Mase family
- generations of teachers
- village relationship
- land
- Garchen Rinpoche / lineage
- Vajrayogini connection
- masterplan
- Who will practice here?
- 21 independent retreat houses
- Architecture protects practice
- Why Grand Café first?
- 2026–2027 construction timeline
- Current foundation campaign
- Where your support goes
- From Manang / project updates
- final CTA
重要:
Grand Café 的 community / public-facing character 與 retreat houses 的 privacy 必須形成有意義的對比:
Grand Café = threshold / community / welcome Retreat houses = privacy / silence / solitude
這是園區建築理念的一個重要敘事軸。
50. Updated Homepage Campaign Block — Working Copy
中文
讓第一期真正動工
今年先完成地基,明年雪融後繼續往上蓋。
瑪南真正可以施工的季節只有一年中的幾個月。我們正在募集 Grand Café 地基工程的經費,希望在今年九月至十月完成這一步,讓明年春天雪融後可以直接開始主要結構施工。
Grand Café 是整個園區的第一個施工試點,也將成為未來團體閉關、教學與工作人員所需要的廚房與餐飲空間。
已募 US$X 還差 US$Y 目標 US$Z
[一起完成這一步]
English
Help us break ground.
Foundation this autumn. Building again after the spring thaw.
Manang has only a few months each year when major construction can move forward. We are raising the funds for the Grand Café foundation, with the aim of completing this stage in September–October 2026 so structural work can begin as soon as the snow melts next spring.
The Grand Café will be the retreat center's first construction pilot and will eventually provide essential kitchen and dining infrastructure for group retreats, teachings, and the people who work here.
US$X raised US$Y to go Goal US$Z
[Help complete this step]
51. Updated Implementation Priority
P0
- Campaign single source of truth.
- CurrentCampaign component.
- Raised / goal / remaining / percentage.
- Why Grand Café First section using verified rationale in §42–43.
- Construction timeline component using §44.
- Story → campaign transition.
- Support page current campaign hierarchy.
- 21 retreat houses / Who Will Practice Here section using §45–46.
- Grand Café vs private retreat zone architectural narrative.
- Mobile QA.
- No fake urgency.
- No invented construction cost details.
P1
- Transparency.
- From Manang construction updates.
- Architecture protects practice.
- Future group facilities distinction.
- Analytics.
- OG/social sharing.
52. Remaining Verification Items After This Update
The following still require project confirmation before production if not already confirmed elsewhere:
- Exact Grand Café foundation fundraising goal.
- Latest amount raised.
- Exact mechanism for updating raised amount.
- Exact foundation scope / BoQ.
- Whether September–October 2026 dates should be published as firm schedule or target.
- Whether “reach roof level” is a target or contractual milestone.
- Current Phase I total budget.
- Exact donation recipient legal entity.
- Taiwan and international payment methods.
- Receipt / tax deductibility wording.
- Financial reporting mechanism.
- Final terminology: “Grand Café”, “Grand Cafe”, or another official styled name.
- Final English names/titles of lineage figures.
- Whether public-facing materials should say “50–100” or use a more conservative capacity statement.
- Final retreat application policy before accepting applications.
53. Agent Instruction — Current Source of Truth
For all implementation and copy revisions after 2026-08-09:
- Treat §§42–52 as the current source of truth for:
- Why Grand Café is first.
- 2026–2027 construction timing.
- Grand Café purpose.
- pilot-project rationale.
- community/public interface.
- 21 retreat houses.
- retreat user profile.
- ten-day retreat cycle.
- future teaching/accommodation role.
- Do not revert to generic fundraising language.
- Preserve the distinction:
- the vision is large;
- the current ask is specific;
- the construction urgency comes from Manang's real seasonal constraints;
- the Grand Café is both a practical pilot and useful long-term infrastructure.
- The donor should leave with one clear idea:
We are not asking them to fund an abstract masterplan all at once. We are asking them to help complete the next buildable step, at the right moment in Manang's construction cycle.
中文:
我們不是要求支持者一次完成整個藍圖,而是邀請大家在瑪南真正能施工的時間裡,一起完成眼前可以實現的下一步。
54. VERIFIED UPDATE — Manang 現場監工與工程交付機制
本節為 2026-08-09 專案方確認資訊。
現場負責方式
工程初期:
- 由瑪南當地的瑪瑟家族成員協助現場負責與監督。
- 計畫聘用當地居民擔任現場監工/紀錄負責人。
- 聘用當地居民是工程執行的一部分,也是園區回饋地方、讓村民參與建設的方式。
- 後續將尋找並培養可長期合作的當地夥伴,建立穩定的現場管理與回報機制。
每個主要工程節點應盡可能留下:
- 日期
- 施工項目
- 施工前/施工中/完成後照片
- 必要短影片
- 主要材料
- 實際支出
- 對應 BoQ/估價單項目
- 重大進度/預算差異說明
- 下一步
資料流:
Construction → Local site supervision / documentation → Project review → From Manang / website updates
Public-facing implication
網站未必要立即新增獨立的「地方就業」區塊。
當第一批實際工班與現場紀錄形成後,可在 Build / From Manang 內容中自然呈現:
我們不只是在 Manang 蓋一個地方,也希望和 Manang 的人一起把它蓋起來。
英文 working direction:
We are not only building in Manang. We hope to build it together with the people of Manang.
避免在尚未有實際人物與工作紀錄前使用過度 NGO 化的「job creation / local employment impact」宣傳語言。
本項更新不改變既有 Current Campaign、Why Grand Café First、timeline 或 donation flow 的技術規格。
Yogini Retreat Manang Crowdfunding Website
AI Agent Implementation Handoff — Fundraising Conversion
Document version: v2.1 English Edition Date: 2026-08-09 Project: Yogini Retreat Manang Current website: https://yogini-retreat-manang.pages.dev/ Key page: https://yogini-retreat-manang.pages.dev/story Purpose: Single implementation reference for AI coding, design, and content agents working on the next website revision.
Priority objective: Preserve the existing brand and story quality while adding a complete fundraising conversion layer to the current POC.
0. Agent Execution Instructions
You are modifying a fundraising website for a Buddhist retreat project in Manang, Nepal.
This round of work is not a full brand redesign and should not turn the site into a generic NGO fundraising landing page.
Your task is:
Preserve the current quiet, documentary, restrained storytelling language centered on land and people, while adding the information architecture, fundraising logic, CTAs, progress, trust, and update mechanisms needed to move a reader naturally from “understanding the story” to “supporting the work happening now.”
Implementation rules:
- Do not delete the existing core story.
- Do not redesign the site as a commercial landing page.
- Do not use high-pressure fundraising language.
- Do not use exaggerated merit/reward narratives.
- Do not invent engineering figures, dates, use of funds, land rights, or construction status.
- Any data marked
[VERIFY]must be confirmed by the project before production. - Preserve Chinese and English; the site is bilingual.
- Mobile first.
- Centralize all fundraising numbers. Do not hard-code them across multiple components.
- All primary support CTAs should ultimately enter one coherent Support / Donation flow.
1. Project Background
Yogini Retreat Manang is a retreat-center project in Manang, Nepal.
The current website is not simply describing a building. It tells a longer story of spiritual practice, family, village, and land.
Important existing Story-page assets include:
- “One valley, a thousand years”
- Milarepa and the hunter
- Centuries of practice in the Mase family
- First-generation Melong Tsampa Rinpoche
- Second-generation Mase Karma Drubgyud Tenzin Rinpoche (Papa Rinpoche)
- Third-generation GarTul Chimi Dorjee Rinpoche
- Land assembled household by household from 2019–2026
- Garchen Rinpoche’s blood and transmission relationship to the project
- The first GarTul Chimi Dorjee Rinpoche, Six Yogas of Naropa, tummo, and Vajrayogini practice
- SMA masterplan
- Retreat cottages, orchard, wetland, moon pond, Grand Café, etc.
- The existing Story page currently ends by directing visitors toward funding the Grand Café foundation
These are valuable brand assets and should generally be retained.
2. Core Fundraising Problem
The current website does not lack story.
The missing layer is:
Storytelling exists, but the Donation Decision Path is incomplete.
After reading, a visitor may understand:
- The place has history.
- The family has a long relationship with Manang.
- This is not a sudden development project.
- The retreat has an architectural plan.
But they may still not know:
- Why give now?
- Why is the Grand Café first?
- What does the Grand Café have to do with the retreat?
- How much is needed now?
- Does my US$50 / NT$1,000 matter?
- How will I know the construction actually happened?
- How does the larger US$607K vision relate to the immediate US$10K ask?
The website therefore needs:
Story → Meaning → Current Need → Achievable Goal → Trust → Action
3. Fundraising Strategy
3.1 Do Not Lead With US$607K
The full Phase I vision may remain visible, but a first-time visitor should not feel:
“They are asking me for US$607,000 right now.”
Correct campaign architecture:
LEVEL 1 — THE VISION
Full Phase I Current working figure: approximately US$607K [VERIFY]
LEVEL 2 — THE NEXT BUILD
Grand Café / the next significant buildable node
LEVEL 3 — RIGHT NOW
Grand Café Foundation Current working goal: approximately US$10,000 [VERIFY LIVE VALUE]
Possible live values:
- Raised: US$5,000
[VERIFY LIVE VALUE] - Goal: US$10,000
[VERIFY] - Remaining: calculated in code, never manually hard-coded
Principle:
The larger vision creates meaning; the smaller goal creates action.
4. Campaign Positioning
Recommended current campaign positioning:
Chinese
讓第一期真正動工 Supporting line: 從 Grand Café 的地基開始。
English
Help us break ground. Supporting line: Beginning with the Grand Café foundation.
The meaning is:
Help the retreat move from planning into an actual, buildable construction cycle.
Do not imply that the Grand Café is first because it is the single most important building. The verified rationale is explained below.
5. Why the Grand Café First?
This is P0.
The current Story page moves too abruptly from long history to “Fund the Grand Café foundation.”
Add a dedicated section:
Chinese
為什麼從 Grand Café 開始?
English
Why the Grand Café first?
The answer must cover:
- The short Himalayan construction season.
- Why the 2026 foundation matters for the 2027 building season.
- Why this is an appropriate construction pilot.
- How an existing retreat cottage is being reused/expanded.
- Why the project needs a modern kitchen and group dining infrastructure.
- How the Grand Café supports future group retreats, teachings, and staff.
- Why its road-side location makes it the public threshold while the inner retreat stays private.
Use the verified narrative in Section 42 below as the source of truth.
6. Current Campaign Block
Homepage, Story, and Support should share one campaign component.
Component
<CurrentCampaign />
Recommended order:
Eyebrow
CURRENT CAMPAIGN / 目前工程
Campaign title
讓第一期真正動工 Help us break ground.
Project
Grand Café Foundation
Progress
US$[RAISED] raised US$[GOAL] goal [percentage]% funded US$[REMAINING] to go
All values come from the campaign data object.
CTA
Chinese: 一起完成這一步 English: Help complete this step
Secondary CTA:
Chinese: 看看工程內容 English: See what this funds
7. Campaign Data Model
Create one source of truth, for example:
export const currentCampaign = {
id: "grand-cafe-foundation-2026",
status: "active",
title: {
zh: "讓第一期真正動工",
en: "Help us break ground."
},
project: {
zh: "Grand Café 地基",
en: "Grand Café foundation"
},
currency: "USD",
goal: 10000,
raised: 5000, // VERIFY before production
deadline: null, // do not invent
constructionWindow: {
zh: null,
en: null
},
donationUrl: null, // existing support flow / VERIFY
lastUpdated: null,
impactTiers: [],
updates: []
}
Derived:
remaining = Math.max(goal - raised, 0)
percentage = Math.min((raised / goal) * 100, 100)
Never hard-code:
- 50%
- US$5,000 to go
8. Real Urgency: Construction Window
The campaign has a genuine seasonal moment.
Verified direction:
- Sep–Oct 2026: complete Grand Café foundation.
- Winter: major outdoor construction limited by snow.
- Spring 2027: resume after thaw.
- Apr–Oct 2027: main building season.
- Aim to reach roof level before the following winter and, if conditions allow, complete the roof.
This is natural engineering urgency.
Do not add:
- Fake countdowns.
- Fake scarcity.
- “Last chance” language without evidence.
9. Donation Impact Tiers
The purpose is to help small donors understand that participation matters, not to commercialize merit.
The UI may be prepared, but amounts/impact must be verified.
impactTiers = [
{
amount: null,
currency: "USD",
zh: "[VERIFY]",
en: "[VERIFY]"
}
]
Do not invent:
- Cost per stone.
- Daily wage.
- Cost per square meter.
Unless supported by BoQ / contractor data.
Avoid:
Buy one brick.
Prefer:
Help move the first ground work forward.
10. Story Page Funnel
Retain the core story, then restructure the later half.
Recommended:
- Hero — One valley, a thousand years
- Milarepa / Hunter
- The Family
- First generation
- Papa Rinpoche / village relationship
- Third generation
- The Land — 2019–2026 / household by household
- Garchen Rinpoche — By blood / By transmission
- Vajrayogini / practice lineage
- Now — SMA masterplan
- NEW — Who will practice here?
- NEW — 21 independent retreat houses
- NEW — Architecture protects practice
- NEW — Why Grand Café first?
- NEW — 2026–2027 construction timeline
- NEW — Current campaign
- NEW — Where your support goes
- NEW — From Manang / project updates
- Final CTA
11. Who Will Practice Here?
Add:
Chinese
未來,誰會來到這裡?
English
Who will practice here?
Explain:
- Retreat houses are for sincere practitioners.
- Monastic and lay practitioners may apply.
- Each retreat house supports independent practice.
- Private bathroom and kitchen reduce the need to leave.
- Ten days is the basic retreat period.
- Extension can be considered according to room availability and the practitioner’s actual circumstances.
Core idea:
Architecture is not the point. Its job is to protect the conditions for practice.
12. Architecture Narrative
Turn features into reasons.
Do not only say:
None of the cottages overlook one another.
Explain:
Privacy is designed into the landscape so that retreatants can remain in solitude.
Apply this to:
- Orchard.
- Wetland.
- Moon pond.
- Circulation.
- Common spaces.
- Grand Café.
Each feature should answer:
Why does this matter to practice, community, or the land?
13. Transparency Section
This is essential for moving from a US$10K campaign to larger fundraising.
Add:
Chinese
工程與進度
or
這筆支持會走到哪裡
English
Project & progress
or
Where your support goes
Possible fields:
- Land status
[VERIFY] - Architecture: SMA
- Phase I budget
[VERIFY] - Current campaign goal
- Current amount raised
- Current construction milestone
- Last updated
- Construction updates
- Financial/project reporting mechanism
Keep it restrained, not bureaucratic.
14. Construction Updates
Create a sustainable data structure:
type ProjectUpdate = {
id: string
date: string
title: {
zh: string
en: string
}
body?: {
zh: string
en: string
}
images?: string[]
milestone?: string
}
UI:
From Manang / 瑪南現場
Each card:
- Date.
- One image.
- One progress sentence.
- Optional milestone.
Future update types:
- Clearing.
- Excavation.
- Stone work.
- Foundation completion.
- Next stage.
This is a repeat-donor strategy, not only a news feature.
15. Support Page Information Architecture
Do not begin with payment methods.
Recommended order:
A. Current need
What are we completing now?
B. Progress
How much has been raised and how much remains?
C. Why this step matters
How does this connect to the retreat?
D. What the funds cover
Use of funds.
E. Ways to support
Payment methods / currency / region.
F. Transparency
How progress and spending will be reported.
G. The larger vision
Only then show the larger Phase I context.
16. CTA System
Do not use ten different action phrases across the site.
Primary CTA
Chinese: 一起完成這一步 English: Help complete this step
Campaign headline
Chinese: 讓第一期真正動工 English: Help us break ground
Story CTA
Chinese: 看看這個故事 English: Read the story
Project detail CTA
Chinese: 看看工程內容 English: See what this funds
Update CTA
Chinese: 看最新進度 English: See the latest update
17. Donor Identity Line
Retain:
Chinese:
如果你在乎,你就是對的人。
English:
If you care, you are the right person.
Use it sparingly near the final CTA or Support page.
It is an identity statement, not the main button.
18. Homepage Hierarchy
Do not let US$607K dominate the first screen.
Recommended:
Hero
Project identity / Manang / retreat vision
Primary CTA:
一起完成這一步
Secondary:
看看這個故事
Then:
Current Campaign
Grand Café Foundation US$[GOAL] goal US$[RAISED] raised US$[REMAINING] to go
Then:
Why Manang
The people / lineage
The land
What will be built
The larger vision
Latest update
Final support CTA
19. Progress Component UX
Example:
Grand Café Foundation
US$5,000 raised
██████████░░░░░░░░░░ 50%
US$5,000 to go
Goal US$10,000
[ Help complete this step ]
Accessibility:
<div
role="progressbar"
aria-valuemin="0"
aria-valuemax="10000"
aria-valuenow="5000"
>
Color must not be the only signal of progress.
20. Mobile Requirements
Fundraising traffic may come heavily from LINE, Facebook, Instagram, Messenger.
P0:
- Test at 375px.
- CTA must stay within viewport.
- Bilingual progress values must not break layout.
- Hero image must not push CTA too far down.
- On long Story pages, a soft CTA may appear every 2–4 major sections.
- Avoid a large sticky donation bar that covers content.
- A restrained mobile bottom CTA may be considered.
- YouTube embeds must not break layout.
- Lazy-load images.
- Avoid layout shift.
21. Bilingual Requirements
Maintain Chinese and English.
Do not mix both languages into unreadable blocks if a language toggle already exists.
Every campaign field:
{
zh: string,
en: string
}
Never allow:
- Chinese and English to show different goals.
- One language to have updated raised amount while the other does not.
- One language to show a deadline the other lacks.
Numbers come from the same data source.
22. Tone of Voice
Keywords:
- quiet
- documentary
- grounded
- human
- specific
- restrained
- warm
- dignified
Avoid:
- aggressive fundraising
- startup growth copy
- fake urgency
- excessive exclamation marks
- gamification
- merit-for-donation language
Use:
Specific people, land, time, construction, and actual progress.
Let facts carry the emotional weight.
23. Visual Direction
Retain:
- Generous whitespace.
- Manang landscape photography.
- Documentary portraits.
- Archival images.
- SMA drawings.
- Restrained typography.
Do not introduce:
- High-saturation campaign colors.
- Huge red Donate buttons.
- E-commerce price cards.
- Icon-heavy SaaS layout.
Fundraising UI should feel like a natural extension of the editorial design.
24. Trust / Verification Rules
Claims requiring sources:
- Lineage claims.
- Dates.
- Family relationships.
- Land acquisition.
- Number of villages.
- Construction costs.
- Construction dates.
- Amount raised.
- Number of retreat cottages.
- Architect attribution.
- Donation recipient entity.
- Tax deductibility.
- Banking information.
- Nonprofit status.
Agent must not fill these in by assumption.
Create:
content/verification.md
| Claim | Current value | Source | Verified by | Date |
|---|---|---|---|---|
| Foundation goal | US$10,000 | TBD | | |
| Raised | US$5,000 | TBD | | |
25. Analytics
If analytics are not yet installed, at least reserve events:
view_campaign
click_primary_donate
click_story_to_campaign
click_see_what_this_funds
view_support_methods
start_donation
complete_donation
view_project_update
If payment occurs externally, track outbound donation clicks.
Do not collect unnecessary personal data.
26. SEO / Social Sharing
Each major page:
- Unique title.
- Meta description.
- OG title.
- OG description.
- OG image.
- Canonical.
Suggested campaign OG:
Chinese:
讓瑪南的第一期工程真正動工
English:
Help Yogini Retreat Manang break ground
Image:
- Land / masterplan / actual construction.
- Not only a logo.
27. Donation Flow
Until payment-system information is confirmed:
Do not add Stripe / PayPal / bank details by assumption.
Audit the existing Support flow.
Confirm:
- Donation destination.
- Supported currencies.
- Taiwan donors.
- International donors.
- Receipts.
- Tax status.
- Bank fees.
- Payment confirmation.
- Success page.
Even if payment uses an external link, the Support page should establish campaign context before sending users out.
28. Donation Success Page
If technically controllable, add:
/support/thank-you
Chinese:
謝謝你一起讓這一步發生。
English:
Thank you for helping this step happen.
Then:
- Briefly explain the next milestone.
- Optional project-update subscription.
- Return to Story.
- Share campaign.
Do not immediately ask for another donation.
29. Future Campaign Architecture
Do not hard-code the site only for the Grand Café.
campaigns = [
{
id: "grand-cafe-foundation-2026",
...
},
{
id: "grand-cafe-structure-2027",
...
},
{
id: "retreat-cottage-01",
...
}
]
Long-term:
Campaign 01
Ground / Foundation
Campaign 02
Grand Café superstructure
Campaign 03+
Retreat cottages / other defined milestones
When complete:
status = completed
Keep an archive as proof of execution.
30. Completed Campaign UI
Do not delete completed campaigns.
Display:
COMPLETED
US$10,000 / US$10,000
Completed: YYYY-MM-DD
See what was built →
This becomes a trust asset for larger future fundraising.
31. Page Routes
Retain current routes; consider:
/
/story
/vision
/land
/build
/sustainability
/support
/updates
/updates/[slug]
If navigation complexity is a concern, /updates can initially be linked only from homepage/support.
32. Implementation Priority
P0
- Single campaign data source.
- CurrentCampaign component.
- Progress / remaining amount.
- Why Grand Café First using verified rationale.
- Construction timeline.
- Story → campaign transition.
- Support page reordering.
- 21 retreat houses / Who Will Practice Here.
- Grand Café vs private retreat zone narrative.
- Unified CTA vocabulary.
- Mobile QA.
- No fake urgency.
- No invented cost detail.
- Verification checklist.
P1
- Transparency.
- From Manang updates.
- Architecture protects practice.
- Future group facilities distinction.
- Analytics.
- OG metadata.
P2
- Campaign archive.
- Update subscription.
- Donation success page.
- Deeper donor reporting.
- Future campaign switching.
33. Acceptance Criteria
Campaign
- [ ] Goal comes from one source.
- [ ] Raised comes from one source.
- [ ] Remaining is calculated.
- [ ] Percentage is calculated.
- [ ] Chinese and English numbers match.
- [ ] No fake deadline.
- [ ] No invented impact costs.
Story
- [ ] “One valley, a thousand years” remains.
- [ ] Family / village / Garchen / Vajrayogini core story remains.
- [ ] A logical bridge exists between Story and donation.
- [ ] Why Grand Café First is implemented with verified rationale.
- [ ] Current campaign is actionable at the end of Story.
Support
- [ ] Current need appears before payment methods.
- [ ] Goal / raised / remaining are visible.
- [ ] Use of funds is understandable.
- [ ] Larger vision is visible but does not overwhelm the current ask.
- [ ] CTA is clear.
UX
- [ ] 375px mobile pass.
- [ ] 768px pass.
- [ ] Desktop pass.
- [ ] Accessible progress bar.
- [ ] Reasonable image loading.
- [ ] No broken bilingual layout.
- [ ] All donation links tested.
34. QA Checklist
Content:
- Chinese/English names consistent.
- Years consistent.
- Amounts consistent.
- Currency consistent.
- SMA attribution consistent.
- POC notice reviewed.
Links:
- Story.
- Vision.
- Land.
- Build.
- Living with the land.
- Support.
- Donation.
- YouTube.
Mobile:
- iPhone Safari.
- Android Chrome.
- LINE in-app browser.
- Facebook / Instagram in-app browser.
Accessibility:
- Heading hierarchy.
- Alt text.
- Keyboard navigation.
- Contrast.
- Progress aria.
- Button labels.
35. Items Requiring Project Confirmation Before Production
Do not stop structural implementation because these are pending, but confirm before production:
- Final Grand Café foundation goal.
- Latest raised amount.
- Raised amount update mechanism.
- Exact foundation scope / BoQ.
- Whether Sep–Oct 2026 should be presented as firm schedule or target.
- Whether reaching roof level is a target or contractual milestone.
- Current Phase I total budget.
- Donation recipient legal entity.
- Taiwan and international payment methods.
- Receipt / tax deductibility wording.
- Financial reporting mechanism.
- Final terminology: “Grand Café”, “Grand Cafe”, or official styled name.
- Final English names/titles of lineage figures.
- Whether “50–100” group capacity should be public.
- Final retreat application policy.
- POC label removal timing.
36. Suggested Content Structure
content/
campaign.ts
story.ts
build.ts
transparency.ts
updates.ts
verification.md
Components:
components/
fundraising/
CurrentCampaign.tsx
CampaignProgress.tsx
CampaignCTA.tsx
ImpactTiers.tsx
TransparencySummary.tsx
ProjectUpdates.tsx
Adapt to the actual repository. Do not force a new architecture just to match this document.
37. Suggested Working Copy — Campaign
Chinese
讓第一期真正動工
我們正在完成 Grand Café 的地基。這是眼前可以完成的一步,也是讓園區正式進入施工循環的一步。
已募 US$X 還差 US$Y 目標 US$Z
一起完成這一步
English
Help us break ground.
We are raising the funds needed for the Grand Café foundation — the next buildable step in bringing the retreat into an actual construction cycle.
US$X raised US$Y to go Goal: US$Z
Help complete this step
38. Story → Campaign Transition Working Copy
Chinese
這個故事走了很久,才走到今天這片土地。
接下來的事情很具體:把第一階段真正蓋起來。
目前正在募集 Grand Café 地基工程所需的經費。它不是整個園區,但它是現在可以一起完成的一步。
English
It has taken a long time for this story to arrive at this piece of land.
What comes next is very concrete: beginning the build.
The current campaign is for the Grand Café foundation. It is not the whole retreat. It is the step in front of us now.
39. Final CTA Working Copy
Chinese
如果你在乎,你就是對的人。
不需要一次完成整個園區。
我們先一起完成眼前這一步。
[一起完成這一步]
English
If you care, you are the right person.
The whole retreat does not have to be built at once.
We can begin with the step in front of us.
[Help complete this step]
40. Definition of Website Success
A first-time visitor on mobile should be able to answer within minutes:
- What is this place?
- Why Manang?
- Why are these people doing it?
- Why should this retreat exist?
- What is being built now?
- Why is funding needed now?
- What is the current goal?
- How much has been raised?
- How much remains?
- What will my support fund?
- How will I know what happens next?
- How can I support it?
If questions 5–12 are still difficult to answer, the conversion layer is incomplete.
41. Core Instruction to the AI Agent
Do not redesign the soul of the site. Make the next step unmistakably clear.
42. VERIFIED UPDATE — Why the Grand Café First?
This section contains project-confirmed information and overrides earlier assumptions/placeholders where relevant.
A. Himalayan Construction Window
Manang’s winter snow makes sustained major outdoor construction impractical.
Current strategy:
- Sep–Oct 2026: Grand Café foundation.
- Winter 2026–27: major outdoor work limited by snow.
- Spring 2027: resume after thaw.
- Main 2027 building window: approximately Apr–Oct.
- Important objective: bring the Grand Café to roof level before the following winter and, if conditions allow, complete the roof.
- Reaching roof stage gives the building greater structural stability/protection through winter and creates better conditions for interior work.
Fundraising meaning:
Complete the foundation this year so the project can move directly into structural work when the snow melts next spring and make full use of Manang’s limited building season.
B. Pilot Project
An existing retreat cottage stands at the Grand Café site.
The new work will reuse and expand the existing structure rather than begin entirely from zero.
Because the Grand Café is smaller than later facilities:
- It is suitable as the first practical build.
- It can test local construction methods/workflow.
- It can establish collaboration with local builders.
- It can train local staff/workers.
- It can generate practical experience with materials, scheduling, and winter protection.
- Lessons can be carried into later retreat houses and buildings.
C. Essential Infrastructure
During the 2024 Dharma gathering in Manang, the team experienced the absence of a modern kitchen suitable for hygienic group use.
Future Grand Café functions include:
- Modern hygienic kitchen.
- Dining for group programs.
- Dining for group retreats.
- Staff use.
- Support for future teaching/group-retreat space of approximately 50–100 people.
- Support for future group accommodation for approximately 50 people.
Do not imply those future facilities are already built.
D. Gateway Between Retreat and Community
The core retreat area should remain quiet and is not normally open to general visitors.
The Grand Café is intentionally connected to the external road.
It can become:
- The first public point of contact.
- A public space that does not disturb the retreat zone.
- A place for local community exchange.
- A connection between the retreat and Manang.
- A place for tea/coffee and rest.
- A place to explain the retreat’s vision.
- A future place for gentle exchange around Buddhist practice and well-being.
Core:
The retreat stays quiet. The Grand Café becomes its door to the world.
43. Approved Narrative Direction — Why Grand Café First?
English Working Draft
Why the Grand Café first?
We are beginning with a smaller building.
The construction season in Manang is short. Once winter snow arrives, major outdoor work has to wait until the spring thaw.
Our plan is therefore to complete the Grand Café foundation in September–October 2026. When the snow melts in spring 2027, construction can resume, making full use of the main April–October building season. The aim is to bring the structure to roof level before the following winter, and, if conditions allow, complete the roof. Reaching that stage gives the building greater stability and protection through the winter and creates better conditions for continuing interior work.
The Grand Café is also the right place for our first construction pilot. An existing retreat cottage already stands on the site. Rather than starting entirely from zero, we will reuse and expand what is there. Because this building is smaller than the future retreat houses and larger teaching and accommodation facilities, it gives us a practical place to establish workflows, train the local team, work with local builders, and learn from the first full construction cycle.
But the Grand Café is more than a pilot.
When we held a Dharma gathering in Manang in 2024, one need became very clear: there was no modern kitchen suitable for hygienic food preparation for a group. The Grand Café will provide essential kitchen and dining infrastructure for future group retreats, teachings, and the people who work at the retreat center.
It will also have another role.
The inner retreat area is intended to remain quiet and will not normally be open to general visitors. The Grand Café is deliberately placed beside the external road, allowing it to become a threshold between the retreat and the wider community.
A visitor may stop for tea or coffee, learn why the retreat exists, and encounter the values behind it without entering the private retreat area. It can also become a place where the local community and the retreat center meet, and where people can encounter Buddhist practice and its relevance to the life of the mind and body.
That is why we begin here.
44. Campaign Timeline Component
Add a restrained timeline, not a large Gantt chart.
export const grandCafeTimeline = [
{
period: "2026 Sep–Oct",
zh: "完成 Grand Café 地基工程",
en: "Complete the Grand Café foundation"
},
{
period: "Winter 2026–27",
zh: "雪季,主要戶外工程暫停",
en: "Winter snow limits major outdoor construction"
},
{
period: "Spring 2027",
zh: "雪融後重新動工",
en: "Construction resumes after the spring thaw"
},
{
period: "2027 Apr–Oct",
zh: "主要施工季:目標推進至屋頂高度",
en: "Main building season: aim to reach roof level"
}
]
If schedule changes, update only the data source.
No fake countdown.
45. Retreat Houses — Verified Operating Intent
The plan includes 21 independent retreat houses.
Users
- Monastic practitioners may apply.
- Lay practitioners may apply.
- The core criterion is sincere practice.
Public English:
The retreat houses are intended for sincere practitioners, monastic or lay.
Do not present them as hotel rooms.
Space
Each retreat house supports independent retreat:
- Private bathroom.
- Private kitchen.
- Basic daily life can remain within the space.
- Practitioners do not need to frequently leave for ordinary needs.
- Architecture and landscape protect solitude/privacy.
Core English:
Each retreat house is designed to support genuine independent retreat. A private bathroom and kitchen allow practitioners to remain within the retreat space for ordinary daily needs, so the architecture itself helps protect silence and solitude.
46. Retreat Duration / Application Logic
Current operating concept:
- Ten days is the basic retreat/application period.
- Each application initially covers ten days.
- After ten days, check future room availability.
- Also confirm whether continuing a longer retreat remains appropriate for the practitioner.
- Then decide whether another ten-day period can be accepted.
Public-facing English:
Retreats begin in ten-day periods, with the possibility of extending when space is available and a longer stay remains appropriate.
Detailed criteria belong in a future Retreat Application Policy, not the fundraising homepage.
47. Future Group Facilities
Future plans include:
- Group teaching / retreat space for approximately 50–100 people.
- Group accommodation for approximately 50 people.
- Grand Café as key kitchen/dining support for these activities.
- Grand Café also serving retreat-center staff.
Clearly distinguish:
Current
- Grand Café foundation campaign.
- Existing site / existing cottage reuse.
Planned
- Completed Grand Café building.
- 21 independent retreat houses.
- Teaching hall / group practice space.
- Group accommodation.
Do not allow renderings or copy to imply planned facilities already exist.
48. Updated Campaign Positioning
Remove any implication that the Grand Café is first because it is the retreat’s most important building.
Correct positioning:
The Grand Café is the most logical first construction node because its scale is suitable for a pilot, it can reuse an existing structure, it can train the team, and it will become genuinely necessary kitchen, dining, and public-interface infrastructure.
The campaign is not:
Please fund a café.
It is:
Help us begin the first build, learn how to build well in Manang, and create infrastructure the retreat will genuinely need.
49. Updated Story Funnel
Later Story sequence:
- One valley, a thousand years
- Milarepa / hunter
- Mase family
- Generations of teachers
- Village relationship
- Land
- Garchen Rinpoche / lineage
- Vajrayogini connection
- Masterplan
- Who will practice here?
- 21 independent retreat houses
- Architecture protects practice
- Why Grand Café first?
- 2026–2027 construction timeline
- Current foundation campaign
- Where your support goes
- From Manang / project updates
- Final CTA
Important architectural contrast:
Grand Café = threshold / community / welcome Retreat houses = privacy / silence / solitude
50. Updated Homepage Campaign Block — Working Copy
English
Help us break ground.
Foundation this autumn. Building again after the spring thaw.
Manang has only a few months each year when major construction can move forward. We are raising the funds for the Grand Café foundation, with the aim of completing this stage in September–October 2026 so structural work can begin as soon as the snow melts next spring.
The Grand Café will be the retreat center's first construction pilot and will eventually provide essential kitchen and dining infrastructure for group retreats, teachings, and the people who work here.
US$X raised US$Y to go Goal US$Z
[Help complete this step]
51. Updated Implementation Priority
P0
- Campaign single source of truth.
- CurrentCampaign component.
- Raised / goal / remaining / percentage.
- Why Grand Café First using verified rationale.
- Construction timeline.
- Story → campaign transition.
- Support-page current-campaign hierarchy.
- 21 retreat houses / Who Will Practice Here.
- Grand Café vs private retreat-zone narrative.
- Mobile QA.
- No fake urgency.
- No invented construction-cost details.
P1
- Transparency.
- From Manang construction updates.
- Architecture protects practice.
- Future group-facilities distinction.
- Analytics.
- OG/social sharing.
52. Remaining Verification Items
Still confirm before production:
- Exact Grand Café foundation fundraising goal.
- Latest amount raised.
- Update mechanism for raised amount.
- Exact foundation scope / BoQ.
- Whether Sep–Oct 2026 dates are firm or targets.
- Whether “reach roof level” is a target or contractual milestone.
- Current Phase I total budget.
- Donation recipient legal entity.
- Taiwan/international payment methods.
- Receipt/tax-deductibility wording.
- Financial reporting mechanism.
- Final styling of “Grand Café”.
- Final English names/titles of lineage figures.
- Whether public copy should say “50–100”.
- Final retreat application policy.
53. Agent Instruction — Current Source of Truth
For implementation/copy revisions after 2026-08-09:
- Treat Sections 42–54 as current source of truth for:
- Why Grand Café is first.
- 2026–2027 construction timing.
- Grand Café purpose.
- Pilot-project rationale.
- Community/public interface.
- 21 retreat houses.
- Retreat user profile.
- Ten-day retreat cycle.
- Future teaching/accommodation role.
- Manang site supervision/documentation mechanism.
- Do not revert to generic fundraising language.
- Preserve:
- the vision is large;
- the current ask is specific;
- the construction urgency comes from Manang’s real seasonal constraints;
- the Grand Café is both a practical pilot and useful long-term infrastructure.
- The donor should leave with one clear idea:
We are not asking them to fund an abstract masterplan all at once. We are asking them to help complete the next buildable step, at the right moment in Manang’s construction cycle.
54. VERIFIED UPDATE — Manang Site Supervision and Construction Delivery
This section contains project-confirmed information.
On-Site Responsibility
In the early construction stage:
- Local members of the Mase family in Manang will assist with on-site responsibility and supervision.
- The project plans to hire local residents for site supervision/documentation.
- Hiring local residents is both part of project execution and a way for villagers to participate in the building work and be paid for their contribution.
- Over time, the project will identify and develop long-term local partners to create a stable site-management and reporting mechanism.
Each major construction milestone should retain:
- Date.
- Construction item.
- Before / during / after photographs.
- Short video when useful.
- Main materials.
- Actual spending.
- Corresponding BoQ / estimate item.
- Significant schedule/budget variance explanation.
- Next step.
Data flow:
Construction → Local site supervision / documentation → Project review → From Manang / website updates
Public-Facing Implication
The website does not need an immediate standalone “local employment” section.
Once the first real builders and construction records exist, Build / From Manang content can naturally express:
We are not only building in Manang. We hope to build it together with the people of Manang.
Avoid NGO-style “job creation / local employment impact” messaging before there are real people and work records to show.
This update does not change the Current Campaign, Why Grand Café First, timeline, or donation-flow technical specifications.