對外總文案 Public Master Copy

Yogini Retreat Manang

Website & Fundraising Complete Master Package v1.0

Complete English Handoff | Human + AI Agent Source of Truth

How to Use This Package

This document consolidates the current Manang public website copy, deep stories, fundraising strategy, website design logic, and AI Agent handoff into one Master Package.

It is not another competing version. Its purpose is to make clear:

• which content governs which layer
• which versions are current
• which copy belongs to each website route
• how fundraising remains aligned with the Vision
• what may be shortened and what must not be distorted

Source of Truth Priority

When content conflicts, use this order:

1. Rinpoche’s original Manang Vision transcript: highest source for Vision, practice, and first-person narrative
2. Routing / implementation rules in this Complete Master Package
3. Home Page v2 / Core Website Pages v1 / Deep Story Pages v1: implementation copy
4. Public Master Copy v1.1: public-message source copy
5. Fundraising Communication Master Plan v1.2: fundraising rhythm and conversion strategy
6. Layered Storytelling Design Philosophy v1.1: reading layers and UX principles
7. AI Agent Handoff v2.2: project facts, construction, fundraising, and execution guardrails
8. Older website and earlier versions: historical reference only

Website Routing Map

• / → Home Page v2
• /story → Core Website Pages / Story
• /story/history → Deep Story / Manang History
• /story/papa-rinpoche → Deep Story / Papa Rinpoche
• /story/third-generation → Deep Story / Third Generation
• /story/why-rinpoche-returned → Deep Story / Why Rinpoche Returned
• /vision → Core Website Pages / Vision
• /vision/reconnect → Deep Story / Reconnect
• /practice → Core Website Pages / Practice
• /practice/body-awareness → Deep Story / Body & Awareness
• /practice/vajrayogini-tummo → Deep Story / Why Vajrayogini & Tummo
• /build → Core Website Pages / Place & Build
• /progress → Core Website Pages / Progress
• /support → Core Website Pages / Support

Site-wide Non-negotiables

The highest-level story is not Buildings. It is Transformation.

Primary question:
What do we hope can happen in a person’s life when they come here?

Core movement:
History / Lineage → Reconnect → Acceptance → Adjustment → Harmony

Role of buildings:
physical conditions that allow the Vision to happen.

Role of fundraising:
complete the next clear, verifiable, deliverable milestone.

Role of the Grand Café:
the first completable, verifiable pilot building that begins carrying the functions of the larger retreat center.

Version Status

This package contains the latest completed working versions as of 2026-08-09. Earlier v1.0 / v1.1 materials may remain as historical reference, but the Website Agent should not mix older copy into implementation unless explicitly instructed.

APPENDIX｜01 Website IA & Implementation Handoff v1.0

Yogini Retreat Manang

Website IA & Implementation Handoff v1.0

Vision-aligned information architecture for human designers and AI agents

0. Purpose

This document translates the updated Manang Vision into an implementable public website structure.

The site must support two very different visitors at the same time:

• someone who gives the site 10–20 seconds;
• someone willing to read the full lineage, vision, practice, and construction story.

Do not solve this by choosing either “short” or “long.” Solve it through layered storytelling.

1. Source Priority

1. Rinpoche original Manang Vision transcript
2. Website Vision Copy
3. Public Master Copy v1.1
4. Website Copy Deck v1.1
5. Deep Story Copy v0.2
6. Fundraising Communication Master Plan v1.2
7. Older website copy

When sources conflict, the higher source wins unless a factual detail requires human verification.

2. Site-wide Narrative

Primary question:

What do we hope can happen in a person’s life when they come here?

Recurring movement:

History / Lineage → Reconnect → Acceptance → Adjustment → Harmony

Construction is not the top-level story.
Construction creates the conditions for the Vision to happen.

3. Navigation

Recommended primary navigation:

Home | Story | Vision | Practice | Place & Build | Progress | Support

Secondary / footer:
About · Documents · Updates · Contact · Language

4. HOME

Purpose

Create emotional and conceptual orientation before asking for money.

Recommended sequence

H1 Hero

A place to return to yourself.

Supporting copy should connect Manang, lineage, land, and practice in no more than 2–3 short lines.

Primary CTA: Discover the Vision Secondary CTA: See what we are building

H2 History glimpse

Hook: Enter through history. Begin with yourself.

Use one strong archival/family/place image.

Deep link: /story

H3 What was passed down

Hook: What was passed down was more than wisdom.

Use Rinpoche’s idea of love and warmth.

H4 Vision

Hook: The buildings are not the answer. They are a platform.

Visualize:
Reconnect → Accept → Adjust → Harmony

Deep link: /vision

H5 Living practice

Hook: Not only recited. Lived.

Show body / awareness / walking / retreat rather than generic meditation stock imagery.

Deep link: /practice

H6 What will exist here

Give a restrained overview:

• Grand Café / shared dining
• personal retreat houses
• teaching and group retreat space
• Vajrayogini Temple

Do not introduce every cost here.

H7 Current milestone

Now explain why Grand Café comes first.

Message:
The first working piece of Manang.

Explain pilot logic and seasonal urgency.

H8 Progress / proof

Latest dated site photographs + completed work + current milestone.

CTA: Follow the build

H9 Support

Only here should the main donation ask become visually dominant.

CTA:
Help build the next milestone

5. STORY

Suggested routes / modules:

/story

• overview

/story/history

• Manang and lineage
• history is the door, not destination

/story/family

• Papa Rinpoche
• practice in ordinary life

/story/third-generation

• our generation and the next

/story/why-rinpoche-returned

• Garchen Rinpoche
• “Go do some work for Manang”
• “Stretch your limbs. Stretch your heart.”

6. VISION

/vision

Page job:
Explain why this place should exist today.

Core modules:

1. Let practice become a living experience again
2. The third generation
3. The platform
4. Reconnect → Accept → Adjust → Harmony
5. Living, breathing, experiential life
6. Depth before scale
7. Closing: A place to return to yourself

Avoid construction budgets on this page except contextual links.

7. PRACTICE

/practice

Progressive disclosure is essential.

Public / accessible layer:

• relaxation
• body sensitivity
• awareness
• observation
• emotional patterns
• short personal retreat

Deeper lineage layer:

• View / Practice / Fruition
• Vajrayogini
• Tummo
• Six Yogas

Do not market advanced practices as wellness products.

Suggested deep pages:
/practice/body-awareness /practice/seasonal /practice/personal-retreat /practice/vajrayogini-tummo

8. PLACE & BUILD

/build

Purpose:
Translate Vision into physical functions.

Each project card must answer:

1. What is it?
2. What human/practice function does it serve?
3. Why this phase?
4. What is the next milestone?
5. What evidence is available?

Grand Café

Position as:
the first completable, verifiable pilot building that begins carrying the functions of the larger retreat center.

Functions:

• modern kitchen / food hygiene
• dining for future 50–100 person groups
• staff use
• external visitor touchpoint
• community exchange
• pilot for local construction crews
• adaptive reuse of existing retreat cottage

Retreat Houses

Explain the ten-day personal retreat model before fundraising per house.

Teaching / Group Retreat

Explain future 50–100 person teaching and group retreat function.

Vajrayogini Temple

Connect to lineage and practice rationale; do not reduce it to an architectural icon.

9. PROGRESS

/progress

This is the trust ledger.

Every update should support:

• date
• milestone
• photographs
• amount spent
• corresponding estimate / BoQ category
• what was completed
• what happens next

The site should make historical updates browsable, not overwrite old progress with only the newest post.

10. SUPPORT

/support

Do not assume every visitor is ready to donate.

Participation ladder:

1. Read the story
2. Follow progress
3. Share
4. Fund the current milestone
5. Support a retreat house / future defined unit

Current campaign should clearly show:

• target
• why now
• what completion unlocks
• evidence
• next update commitment

11. Layer Rules

Layer 1 — Glimpse

Hook + image + 1–3 short lines.

Layer 2 — Meaning

A compact explanation, generally 80–180 words.

Layer 3 — Deep Story

Full narrative, source-based, with enough space for context.

Do not force Layer 3 text into Layer 1 cards.

12. CTA Rules

Every screen does not need a donation CTA.

CTA categories:

• Understand: Read the story / Discover the Vision
• Explore: See the practice / See the plan
• Trust: Follow the build / View progress
• Act: Support this milestone

The CTA should match the psychological stage of the page.

13. Mobile Rules

• one primary idea per viewport where possible
• hooks should usually fit within 2–4 lines
• body paragraphs should remain visually short
• Deep Story pages may be long, but require strong headings and generous spacing
• sticky Donate/Support control, if used, must be quiet and non-dominant until the user reaches Build/Support content

14. Content Guardrails

Do not:

• describe Manang primarily as a café project
• describe it primarily as a construction project
• turn lineage into prestige language
• turn advanced Buddhist practice into generic wellness
• invent benefits or outcomes
• promise spiritual attainment
• quote uncertain transcript wording as verified quotation

Do:

• keep history connected to lived practice
• show the third-generation responsibility
• connect every building to a human/practice function
• show evidence after claims
• preserve warmth, simplicity, and restraint

15. Implementation Definition of Done

A public website revision is ready only when:

• Home communicates the Vision before fundraising
• Story and Vision are distinct but connected
• Practice has accessible and deeper layers
• Grand Café is framed as the first pilot building, not the whole project
• current fundraising milestone is explicit
• progress evidence is visible
• Deep Story routes exist
• mobile reading is intentionally layered
• source hierarchy is documented
• Chinese and English page structures remain aligned

APPENDIX｜02 Home Page v2

Yogini Retreat Manang

Home Page v2 | Final English Website Copy

Vision-aligned public website copy

0 | PAGE PURPOSE

The homepage should not tell the entire story at once. It should help a first-time visitor understand three things quickly:

1. Why Manang should exist
2. What we hope can happen in a person’s life here
3. Which part of that Vision is being built now

Reading journey:

Feel → Understand → See the function → See the build → Trust → Participate

1 | HERO

Hook

A place to return to yourself.

Describing

In Manang, high in the Nepal Himalayas, a practice lineage carried across generations is seeking a form for the present.

A place where history, land, lineage, and practice can meet again.

Primary CTA

Discover the Vision

Secondary CTA

See what we are building

2 | HISTORY IS THE DOOR

Hook

Enter through history. Begin with yourself.

Describing

Manang carries more than a family history.

Here, practice once lived alongside household life, work, land, and the demands of every day.

Rinpoche does not want this inheritance to remain in the past. He wants it to become something people today can experience for themselves.

Deep Story CTA

Read the full Manang story →

3 | WHAT WAS PASSED DOWN

Hook

What was passed down was more than wisdom.

Quote / Key Line

“Most importantly, the love was there. The warmth was there.”

Describing

When Rinpoche speaks about the previous generations, what matters most is not status or title.

It is the way simplicity, sincerity, and practice could make warmth tangible in ordinary life.

That warmth becomes the starting point for everything Manang hopes to build.

4 | THE VISION

Hook

The buildings are not the answer. They are a platform.

Describing

We are not building a place to escape from life.

We are creating conditions where a person can stop and reconnect with themselves.

Rinpoche describes a movement that is both simple and profound:

Visual Sequence

Reconnect → Accept → Adjust → Harmony

Supporting Copy

First, see yourself.

Accept what is actually seen.

Then change becomes possible.

CTA

Enter Rinpoche’s Vision →

5 | LIVING PRACTICE

Hook

Not only recited. Lived.

Describing

Rinpoche speaks of Dharma becoming:

living, breathing, experiential life.

It can begin somewhere very simple:

Feel tension in the body.
Learn to relax.
See emotion.
Recognize awareness.

Not by escaping life.

By learning not to constantly leave yourself within it.

CTA

Explore how practice will happen here →

6 | A PLACE FOR PRACTICE

Section Intro

A Vision needs spaces that can carry it.

The buildings at Manang are not separate construction projects.

Each one answers a practical need of practice and daily life.

Grand Café

Grand Café

So groups can actually live and practice here.

A modern kitchen, shared dining, staff use, community exchange, and the first point of contact between the retreat center and visitors from outside.

Retreat Houses

Personal Retreat Houses

A complete space to quietly return to oneself.

Twenty-one independent retreat houses are planned with private bathroom and simple kitchen facilities.

Personal retreats begin with a ten-day period, with continuation considered according to availability and the retreatant’s circumstances.

Teaching & Group Retreat

Teaching & Group Retreat Space

So practice can also happen together.

Future plans include teaching and group-retreat space for approximately 50–100 people, together with the accommodation and daily-life facilities needed to support them.

Vajrayogini Temple

Vajrayogini Temple

Connecting the place back to the root of practice.

With the guidance of His Holiness Drikung Chetsang Rinpoche, the Vajrayogini Temple is an important part of Manang’s long-term Vision, connecting the place with the practice stream of Vajrayogini, Tummo, and the Six Yogas.

CTA

See the full place and building plan →

7 | WHY GRAND CAFÉ FIRST

Eyebrow

CURRENT BUILD

Hook

The first working piece of Manang.

Describing

Why begin with the Grand Café?

Because it is a manageable first building that can be completed and used to test the larger construction process.

An existing retreat cottage already stands on the site, allowing the project to begin through adaptive reuse and expansion.

It also gives us a place to establish working methods with local crews and gain practical experience in high-altitude construction and site management before moving into retreat houses and larger buildings.

Most importantly, it solves a need that already exists:

Manang currently lacks a modern kitchen and dining facility suitable for future group retreats.

Functions

The Grand Café will serve as:

• a modern kitchen and shared dining space
• dining support for future 50–100 person teaching and retreat groups
• daily staff space
• a place for local community exchange
• a visitor touchpoint connected to the external road
• the pilot for first-stage construction and local crew collaboration

8 | CURRENT MILESTONE

Hook

Establish the foundation before winter arrives.

Describing

The construction season in Manang is short.

Once winter snow arrives, major construction becomes extremely difficult.

The first clear goal is therefore to complete the Grand Café foundation during the September–October construction window, preparing the project to move directly into the superstructure after the snow melts next spring.

Current Goal

Phase 1 fundraising goal: NT$200,000

For the Grand Café foundation.

What This Unlocks

Once the foundation is complete, the next building season can begin directly with the structure above ground.

The following goal is to bring the building to roof height before the next winter, giving the structure greater protection and stability through the high-altitude winter.

CTA

Support the first construction milestone

9 | WHAT COMES NEXT

Hook

Complete one milestone. Then move to the next.

Timeline

Autumn 2026

Grand Café foundation

Winter 2026–27

Construction reporting, financial transparency, and preparation for the next phase

Spring through Autumn 2027

Grand Café superstructure Estimated need: US$60,000–80,000 Goal: reach roof height before the next winter

Next Phase

First cluster of personal retreat houses

Twenty-one retreat houses are planned at approximately NT$750,000 each.

There is no need to fund all twenty-one before construction begins.

Once the first four or five houses reach a viable construction threshold, they can become the next clear and achievable milestone.

10 | TRUST / PROGRESS

Hook

Every contribution should be able to show where it went.

Describing

Manang will document each construction milestone through:

Photographs · Dates · Progress · Expenditure · Estimate / BoQ reference · Next step

Local partners on site will support ongoing construction records and reporting.

We want supporters to see more than the story at the beginning of a campaign.

They should be able to follow how that story becomes a building on the land.

CTA

See the latest progress →

11 | DEPTH BEFORE SCALE

Hook

First, let a few people go deep.

Describing

Rinpoche’s Vision for Manang does not begin by making programs large.

It begins by allowing a small number of people to practice deeply and genuinely understand.

Personal retreat, seasonal practice, embodied awareness, and future deeper practices all begin from the same principle:

Depth before scale.

CTA

Explore the future practice direction →

12 | CLOSING / SUPPORT

Hook

Building a Vision into the land, one step at a time.

Body

Manang will not be completed all at once.

It will grow through milestones that can be seen, completed, and accounted for.

A kitchen.
A roof.
A few rooms where someone can truly retreat.
A place where a person can become quiet.

Together, they begin to form the platform Rinpoche describes:

a place to reconnect, accept, adjust, and return to life with greater harmony.

Primary CTA

Support the current build

Secondary CTA

Read the full story first

Tertiary CTA

Follow Manang’s progress

APPENDIX｜03 Core Website Pages v1

Yogini Retreat Manang

Core Pages v1 | English Website Implementation Copy

Story · Vision · Practice · Place & Build · Progress · Support

A | STORY PAGE

HERO

A lineage is not carried forward by remaining in the past.

The story of Manang crosses generations. But we return to history not to build a monument.

We return to ask how a way of practice once lived within family, work, and ordinary life can continue today.

CTA | Begin with the Manang story

History is a doorway

Enter through history. Begin with yourself.

Rinpoche speaks of connection through history, lineage, and blessings carried across generations. What matters is not proving who the family was, but how those people lived.

Not title, but life

Earlier generations did not seek recognition through titles. Rinpoche describes respect as something earned through presence, pure work, and practice.

Dharma therefore did not belong only to monasteries. It could live alongside household life, children, work, and everyday complexity.

Papa Rinpoche

A very simple human being.

Rinpoche describes Papa Rinpoche as a Tulku who did not make much of that identity. He raised children and helped his grandfather, the yogi, living simply and with satisfaction.

Spiritual life did not create distance from the community. People could feel close.

What was truly passed down

Wisdom remained. More importantly, love and warmth remained.

Manang seeks to carry forward affection, respect, warmth, and a way in which practice and ordinary life are not separate.

Now it is the third generation

The previous two generations have passed.

With the guidance and aspiration of His Holiness Drikung Chetsang Rinpoche, Rinpoche began taking up the work of Manang.

He sees two responsibilities:

our generation, and the generation to come.

Why return to Manang

A short visit allowed Rinpoche to feel the environment, the love, and the blessing of the land.

Later, Garchen Rinpoche encouraged him:

Go do some work for Manang.

Stretch your limbs. Stretch your heart.

The project became more than construction. It became part of practice.

CTA | Continue into Rinpoche’s Vision →

B | VISION PAGE

HERO

Let practice become a living experience again.

Manang carries history, but its direction faces the present and future.

What do we hope can happen in a person’s life when they come here?

A platform

The buildings are not the answer. They are a platform.

A place where history and love can be felt, and where someone can genuinely stop and reconnect with themselves.

The movement

Reconnect → Accept → Adjust → Harmony

Reconnection makes seeing possible. Seeing asks for acceptance. From acceptance, adjustment becomes possible. Through adjustment, greater harmony can emerge.

Our generation and the next

Rinpoche wants to root:

affection, love, respect, and warmth of heart.

Architecture, programs, and retreat structures should grow outward from this center.

Living, breathing, experiential

Not only recited. Lived.

Rinpoche speaks of Dharma as living, breathing, experiential life: seeing pressure in the body, recognizing emotion, and becoming aware of awareness itself.

Whoever you are

Rinpoche says Dharma does not distinguish who a person is. Whatever the background, someone who genuinely cares about these questions can find a place to begin.

Depth before scale

First, let a few people go deep.

Let genuine practice and understanding mature before expanding outward.

CTA | See how the Vision becomes practice →

C | PRACTICE PAGE

HERO

Practice begins by truly feeling yourself.

Whatever its form, practice returns to:

Awareness · Observation · Practice

Begin with the body

Feel pressure and tension. First become sensitive.

Rinpoche describes basic relaxation as becoming light like a balloon, cotton, or a feather as tension releases. Sensitivity of the body becomes a basis for deeper practice.

Emotion

What happens in the body when kindness arises? What happens when anger arises?

Rinpoche speaks of replacing desire with kindness and anger with compassion. Intelligence becomes a bridge between body and emotion.

Awareness

Thoughts come and go. Awareness remains.

The point is not to chase each thought. Between breaths, between thoughts, and even within thought, Rinpoche points toward the background that is always present.

View · Practice · Fruition

View, Practice, and Fruition cannot be separated. They remain aligned on one path.

Ten-day personal retreat

Personal retreats begin with a ten-day period. At each checkpoint, availability and the retreatant’s condition are reviewed before another ten days are considered.

The model is open to monastic and lay practitioners whose focus is sincere practice.

Seasonal practice

Rinpoche imagines four seasonal orientations:

Pacifying · Increasing · Magnetizing · Subjugating

The first phase begins with Pacifying.

Vajrayogini and Tummo

Rinpoche asked His Holiness Drikung Chetsang Rinpoche about building something in Manang directly connected with the essence of practice.

His Holiness proposed:

a Vajrayogini Temple.

Rinpoche then brings the emphasis back to Tummo as a root practice connected with the Six Yogas.

Grow the root

Rinpoche uses the image of a tree: put time, energy, and effort into the root. When the root grows strong, branches and fruit follow.

Manang’s long-term direction is to create conditions where something important can genuinely be practiced deeply.

CTA | See the spaces this practice requires →

D | PLACE & BUILD PAGE

HERO

Building the Vision into the land.

Every building must answer:

How does it support people in living, practicing, and reconnecting here?

Grand Café

The first working piece of Manang.

It is a manageable pilot building that can be completed and used to establish the larger construction process. An existing retreat cottage can be reused and expanded.

Functions include:

• modern kitchen
• dining support for 50–100 person teaching / retreat groups
• staff use
• community exchange
• visitor touchpoint connected to the external road
• pilot for local crews and construction management

21 Personal Retreat Houses

Each is planned with private bathroom and simple kitchen facilities.

Estimated cost: approximately NT$750,000 per house.

Once the first four or five houses reach a viable construction threshold, the first cluster can begin.

Teaching & Group Retreat

Future plans include teaching and group-retreat space for approximately 50–100 people, with corresponding group accommodation.

The Grand Café will serve as the dining core.

Vajrayogini Temple

The temple comes from His Holiness Drikung Chetsang Rinpoche’s guidance on Manang’s practice direction and supports the long-term Vajrayogini, Tummo, and Six Yogas vision.

Why construction happens in phases

Heavy winter snow concentrates construction between the spring thaw and winter.

Each season therefore needs a structural milestone capable of carrying the project safely through the next winter.

CTA | See the current construction milestone →

E | PROGRESS PAGE

HERO

Not only what we plan to do. How it actually gets done.

What we will document

For each major milestone:

Date · Site photographs · Completed work · Expenditure · Estimate / BoQ reference · Next step

Site delivery

Local partners will support daily supervision, photographs, and construction records.

The initial phase involves members of the local Manang family while longer-term site partnerships are developed.

Current milestone

Grand Café Foundation

Goal: NT$200,000

Construction window: September–October 2026.

Purpose: complete the foundation before winter so work can move into the superstructure after the 2027 spring thaw.

Next milestone

Spring through Autumn 2027:

Grand Café superstructure, estimated at US$60,000–80,000.

Goal: reach roof height before the following winter.

After that

The first cluster of four to five personal retreat houses.

CTA | Follow the latest progress

F | SUPPORT PAGE

HERO

You do not have to complete Manang all at once.

You can help complete the next achievable step.

The clearest step now

Grand Café Foundation | NT$200,000

This is not simply funding a café. It completes Manang’s first verifiable construction milestone and prepares the project to build upward after the spring thaw.

What your support makes possible

Completing the foundation now means:

• using this year’s limited construction season
• beginning the superstructure directly next spring
• building working experience with local crews
• establishing the first core daily-life function of the center
• creating a visible and verifiable base for later phases

More than one way to participate

Read → Follow → Share → Fund the current milestone → Support a retreat house

Not every first-time visitor needs to donate. Understanding the place and carrying the story to someone else is also participation.

What follows

Grand Café superstructure: estimated US$60,000–80,000.

Personal retreat houses: approximately NT$750,000 each.

Our commitment

The story does not stop after a contribution.

Construction will continue to be reported through photographs, expenditure, progress, and next steps.

We want fundraising to become a building process that can be witnessed together, not a one-time request.

FINAL CTA

Support the current build

See construction progress first

Read the full Manang story

APPENDIX｜04 Deep Story Pages v1

Yogini Retreat Manang

Deep Story Pages v1 | English Long-form Website Copy

Manang History · Papa Rinpoche · Third Generation · Why Rinpoche Returned · Reconnect · Body & Awareness · Vajrayogini & Tummo

0 | HOW TO USE THESE PAGES

These are Layer 3 — Deep Story pages.

The homepage and core pages remain concise. When a reader becomes interested in a person, idea, or practice direction, these pages provide the fuller story.

The primary source is Rinpoche’s original Manang Vision transcript. Where the transcript is uncertain, the copy does not turn that uncertainty into asserted historical fact.

1 | MANANG HISTORY

History is not the destination. It is a doorway.

Hook

We begin with history, but not to remain in the past.

When Rinpoche speaks about Manang, the first doorway is connection.

People can connect through history, through lineage, and through blessings carried across generations.

In his account, this inheritance eventually came into the family like a heritage.

But the important question is not how far the family can be traced, or what titles belonged to whom.

Rinpoche repeatedly brings attention back to how those people lived.

They were not especially interested in announcing, “I am this” or “I am that,” or asking others to give them recognition.

Respect was earned through presence, pure work, and practice.

Dharma lived inside ordinary life

This is one of the most important turns in Rinpoche’s story.

Dharma does not belong only to monks or monasteries.

It belongs to all.

A person can still have family, property, work, and the full complexity of ordinary life.

Practice does not begin only after those things disappear.

It happens within them.

What Manang carries, then, is not a religious past separated from life, but the possibility that practice and life do not have to be divided.

What does history actually leave behind?

If we preserve only buildings, names, and dates, history can become something we merely look at.

But when Rinpoche speaks about the previous generations, what remains is different.

Wisdom was there. More importantly, love was there. Warmth was there.

That is what the Manang project seeks to carry forward.

History is the entrance.

The deeper question is:

Can these qualities become alive in a person’s life today?

Next

Continue: Papa Rinpoche — a very simple human being →

2 | PAPA RINPOCHE

A very simple human being

Hook

Some practice does not need to be explained first. You feel it in the way a person lives.

Rinpoche does not use grand language when describing Papa Rinpoche.

He says:

“A very simple human being.”

Papa Rinpoche was a Tulku.

Yet in Rinpoche’s account, that identity did not seem especially important to him.

His life was not built around a title.

He was a father of many children, and he also helped his grandfather, the yogi — Grandpa Rinpoche.

There was little complaint.

He helped.

He lived simply.

And Rinpoche remembers a sense of satisfaction and joy.

Practice did not separate him from people

Spiritual status can sometimes create distance.

Rinpoche specifically remembers the opposite.

There was almost no gap between spiritual life and the community.

People could feel close.

What they encountered was not a distant religious figure, but someone living among them.

This is why Rinpoche eventually brings the family inheritance back to two words:

love and warmth.

Wisdom was present, but it was not cold.

It could be felt through how someone lived, cared for others, worked, and related to the people around them.

Manang is not trying to reproduce an image

Rebuilding Manang today does not mean copying Papa Rinpoche’s life.

Nor does it mean turning earlier generations into idealized figures.

The deeper question is:

If practice genuinely enters a person’s life, can it make us simpler, warmer, and more able to live with others?

That quality is what Manang hopes to cultivate in the spaces it creates.

Next

Continue: Now it is the third generation →

3 | THIRD GENERATION

Our generation, and the generation to come

Hook

Inheritance is not preservation. It is how we live next.

Rinpoche says the previous two generations have passed.

Now, somehow, this responsibility has come to him.

He does not describe it as a career plan prepared long ago.

It sounds more like being placed, through time and circumstances, into a position that asks something of him.

An important part of this came through the guidance and aspiration of His Holiness Drikung Chetsang Rinpoche.

Rinpoche felt that His Holiness may have seen him as suitable to put some effort into this work.

Two generations

Rinpoche names two concerns:

our generation, and the upcoming generation.

The question is therefore not only how to preserve what was inherited.

It is:

What will our generation hand forward?

Rinpoche’s first answer is not architecture.

He wants to root:

affection, love, respect, and warmth of heart.

Good tradition still needs intelligence

Rinpoche does not romanticize tradition.

We may already hold good cultural traditions, a good heart, and valuable inheritances.

But passive preservation does not automatically make them practice.

He speaks about intentionally sharpening intelligence and working directly with living, breathing, experiential life.

Inheritance is therefore not simply handing the next generation an answer.

It is giving them a way to observe, work, and practice for themselves.

A place facing the future

Manang is not being built to freeze the past.

It is creating conditions for the future.

A place where the next generation can still stop.

Still learn.

Still practice.

Still rediscover warmth, love, and wisdom.

Next

Continue: Why Rinpoche returned to Manang →

4 | WHY RINPOCHE RETURNED

“Go do some work for Manang.”

Hook

Sometimes a project does not begin with a plan.

Rinpoche says he never intended to become a worker or someone who ran projects.

Then a short visit to Manang changed something.

He could feel the environment.

He could feel the love.

He could feel the blessing of the land itself.

He describes it as a pure connection.

A sentence from Garchen Rinpoche

Rinpoche also recalls a period when he stayed at GBI for about two months and undertook retreat there.

Later, Garchen Rinpoche suggested that he go and do some work for Manang, while reminding him that he could return whenever he wished.

Rinpoche knew he tended to remain in his own zone.

Garchen Rinpoche knew it too.

So the encouragement was not simply to complete an external task.

Rinpoche describes the message with a striking phrase:

Stretch your limbs. Stretch your heart.

Work itself becomes practice

This gives Manang another dimension.

From the outside, it is a building and retreat-center project.

For Rinpoche, the work also asks him to encounter parts of himself he had not necessarily sat down and worked with in practical detail.

Anger, jealousy, dislike, and subtle reactions still arise.

Before speaking to others, he also needs to reflect.

Rinpoche says the work can therefore benefit both:

himself and the student.

Manang is not being built by first becoming complete and then creating a practice center.

The building process itself is also part of practice.

Next

Continue: Reconnect — where the path begins →

5 | RECONNECT

From reconnection to harmony

Hook

Do not begin by trying to fix yourself. Begin by reconnecting.

Rinpoche describes a clear movement for Manang:

Reconnect → Acceptance → Adjustment → Harmony

This is more than a brand line.

It describes an order of practice.

Reconnect

Attention is easily pulled outward.

What does someone think of me?

Why are they ignoring me?

Why is this not happening the way I wanted?

Rinpoche points toward a direct turn:

give full access back to yourself.

Even while walking.

Simply walk.

A pure walk.

A hundred-percent walk.

When someone is genuinely with body, feeling, and awareness, many thoughts that continually pull attention outward temporarily lose their force.

Acceptance

Reconnection does not mean immediately correcting yourself.

First, see.

See tension in the body.

See emotion.

See desire, anger, compassion, and kindness.

Acceptance does not mean approving every reaction.

It means no longer pretending it is not there.

Adjustment

When something is genuinely seen, adjustment no longer has to mean suppression.

Rinpoche speaks of replacement.

Replace desire with kindness.

Replace anger with compassion.

Use intelligence to observe the effects different emotions have within the body.

Harmony

Harmony is not forcing oneself to remain calm.

It is what can gradually remain after reconnection, acceptance, and adjustment.

Manang therefore is not meant to become a place cut off from the world.

It is a place from which a person can return to life.

Next

Continue: Body, emotion, and awareness →

6 | BODY & AWARENESS

Begin in a language the body understands

Hook

Some practice does not require belief as a starting point. It can begin with feeling.

Rinpoche repeatedly returns to the body.

Where is the pressure?

Where is the tension?

Can you feel yourself while breathing?

He speaks of developing sensitivity to the body.

Relaxation is not escape

Rinpoche describes a simple form of relaxation.

As stress and tension release, the body can feel light:

like a balloon.

like cotton.

like a feather.

The emphasis is on allowing the power of mind to see tension directly and learn to release it, rather than depending only on external aids.

Emotion has a bodily language

Rinpoche invites observation:

When kindness arises, how does energy move?

When hatred arises, what happens?

The first step is not moral judgment.

It is direct observation.

Through sensitivity, a person begins to know the effects of different emotional states.

Thoughts come and go. What remains?

Rinpoche also speaks about the “gap.”

Between breaths.

Between thoughts.

Even during thought.

His point is not to chase the content of every thought.

As the characteristic of a thought falls away, awareness remains.

Thoughts come and go. Awareness remains.

The gap offers a glimpse.

The deeper direction is to recognize the background that was always there.

The body as an entrance to deeper practice

Rinpoche connects bodily sensitivity with deeper Tummo practice.

The most accessible practice and the most advanced practice therefore should not be treated as unrelated worlds.

There is a path between them:

begin with relaxation.

begin with the body.

begin by genuinely feeling yourself.

Next

Continue: Why Vajrayogini and Tummo →

7 | WHY VAJRAYOGINI & TUMMO

Grow the root first

Hook

If we are building a place for practice, what belongs at the root?

Rinpoche brought this question directly to His Holiness Drikung Chetsang Rinpoche.

He did not want to build a random monastery or simply add another religious building.

He wanted something connected with what is essential to practice.

His Holiness answered:

a Vajrayogini Temple.

Why Vajrayogini?

Rinpoche points to Vajrayogini’s deep connection with Naropa’s practice lineage.

As he continues into higher practices and different deity forms, he repeatedly returns to Tummo.

In his explanation, Tummo is a fundamental ground of Higher Yoga Tantra and an important basis from which the Six Yogas unfold.

This gives Manang a clear long-term direction:

not an ever-growing collection of disconnected practices,

but a place capable of supporting practice at the root.

The tree

Rinpoche uses the image of a tree.

It is easy to cherry-pick.

Touch something here.

Learn something there.

Keep running after the next desired experience.

Instead, put time, energy, and effort into the root.

When the tree grows, branches and fruit follow.

So:

grow the root first.

Advanced practice requires quality

Rinpoche does not describe Tummo as easy or something to promote casually.

He emphasizes the quality of work required.

This is where Depth before Scale becomes especially important.

First establish mature practice.

Develop people capable of carrying it.

Then create the spaces and structures that genuinely support it.

From the Vajrayogini Temple back to all of Manang

The Vajrayogini Temple is not a sacred object disconnected from the rest of the project.

The Grand Café supports daily life.

Retreat houses support individual practice.

Teaching space supports learning together.

The Vajrayogini Temple connects the place back to the root of practice.

Together, these spaces answer one question:

What conditions allow a person to genuinely practice?

Closing

The Vision of Manang is therefore not to build as much as possible.

It is:

to give what truly matters a place to go deep.

CTA

See how this Vision is being built into the land, one milestone at a time →

APPENDIX｜05 Public Master Copy v1.1

Yogini Retreat Manang

對外核心文案母稿

中英文雙語

Version：v1.1 English Edition Date：2026-08-09 Purpose：作為 Yogini Retreat Manang 對外網站、募款頁、社群、Email、簡介與簡報的文案母稿。所有 channel copy 應由此母稿縮寫、拆分或調整，不應各自重新發明專案定位。

1. Core Positioning｜一句話定位

In Manang, Nepal, a centuries-old practice lineage is taking root again as a place where people can enter genuine retreat while remaining in relationship with the valley around them.

We do not expect to build it all at once. Each winter, we prepare for the next building season. Each spring, when the snow melts, we begin again.

VISION SOURCE UPDATE | Rinpoche’s First-Hand Vision v1.1

Core Proposition

Yogini Retreat Manang does not begin with the question, “What buildings should we construct?”

Rinpoche’s deeper question is:

What do we hope can happen in a person’s life when they come here?

The land and buildings are a platform where history, lineage, practice, and lived human experience can meet again.

The core movement is:

History & Lineage → Reconnection → Acceptance → Adjustment → Harmony

Public Narrative

Let practice become a living experience again

Manang carries more than a history.

A thousand years of blessing and centuries of family heritage are not meant to leave people in the past. They allow us to see again how Dharma can live inside family, work, body, emotion, and ordinary life.

What Rinpoche wants to carry forward is more than wisdom.

“Most importantly, the love was there. The warmth was there.”

That warmth is the starting point for every future building, program, and retreat space.

Now it is the third generation

The previous two generations have passed.

With the guidance of His Holiness Drikung Chetsang Rinpoche, Rinpoche began to take up this work.

He sees two responsibilities:

our generation, and the generation to come.

Manang is therefore not about sealing the past in place. It is about allowing the inheritance to continue forward.

The buildings are not the answer. They are a platform.

The physical project creates conditions where a person can stop, feel the history and the land, and reconnect with themselves.

Rinpoche describes a clear movement:

Reconnect → Acceptance → Adjustment → Harmony

First, reconnect.

Then accept what is actually seen.

From acceptance, adjustment becomes possible.

And through adjustment, harmony can gradually emerge.

Not only recited. Lived.

Rinpoche does not want Dharma to remain only in ritual or form. He speaks of:

living, breathing, experiential life.

Practice works directly with body, emotion, intelligence, and consciousness.

It can begin with something as basic as feeling tension and learning to relax, then observing emotion and recognizing awareness.

This doorway is not limited to Buddhists.

Rinpoche says Dharma does not distinguish who you are. If these questions of life genuinely matter to you, there is a place to begin.

Depth before scale

The first goal of Manang’s programs is not to become large.

Rinpoche wants a small number of people to practice deeply first, and then allow genuine experience to be shared outward.

Depth before scale.

Personal retreats begin with a ten-day period. Seasonal practice can develop through the four orientations of Pacifying, Increasing, Magnetizing, and Subjugating.

Why Vajrayogini

Rinpoche asked His Holiness Drikung Chetsang Rinpoche what could be built in Manang that would connect directly with the essence of practice.

His Holiness answered:

A Vajrayogini Temple.

This is not simply another symbolic religious building. It directly connects Manang with the practice stream of Vajrayogini, Tummo, and the Six Yogas.

Rinpoche uses the image of a tree: strengthen the root first, and branches and fruit will follow.

The advanced practice vision for Manang is therefore not an ever-longer menu of teachings. It is to create a place:

where something truly important can be practiced deeply.

One-Sentence Public Definition

Yogini Retreat Manang is a place where history, land, lineage, and practice meet again — and where a person can return to themselves.

Fundraising Use

Fundraising is not simply asking people to pay for a collection of buildings.

Each construction milestone creates the conditions for this vision to become real.

Public communication should therefore move in this order:

Why this place matters → What can happen here → What we are building now → Why now → What this milestone unlocks → How to help

The Grand Café, retreat houses, teaching space, and Vajrayogini Temple should all be understood as parts of one Vision, not as unrelated construction campaigns.

2. Short Introduction｜短版專案介紹

Yogini Retreat Manang is being developed in the Himalayan valley of Manang, Nepal.

This is not a building project that appeared suddenly in the landscape. The relationship between this land, spiritual practice, family, and village life reaches back for centuries.

Today, we hope to establish here a place genuinely suited to retreat: a quiet and protected environment where both monastic and lay practitioners can practice in solitude, while the architecture remains attentive to the valley's wind, sunlight, water, and ways of living.

It will take years to complete.

Rather than asking people to fund the entire vision at once, we begin with the next step that can actually be built.

3. The Deeper Story｜這個地方為什麼存在

Manang was not chosen by accident.

In this valley, stories of practice, family memory, and village life have long been intertwined. From the stories associated with Milarepa, through generations of practitioners and teachers in the Mase family, to the work of bringing the land together again for a retreat center today, this project feels less like beginning something entirely new than reconnecting a line that has long been here.

What we hope to preserve is more than a building.

It is a possibility: that a person can step away from the speed of ordinary life, enter a place quiet enough to meet the mind directly, and do so without severing the relationship with land, community, and life itself.

For us, retreat is not an escape from the world.

It is a process of reconnecting, accepting, adjusting, and finding harmony.

Reconnect. Accept. Adjust. Harmony.

4. What We Are Building｜我們正在建立什麼

At the heart of the retreat are spaces designed to support genuine independent practice.

The plan includes 21 individual retreat houses for sincere practitioners, monastic or lay. Each house is designed with its own bathroom and kitchen so that ordinary daily needs do not require practitioners to repeatedly leave the retreat space.

Retreats begin in ten-day periods, with the possibility of extending when space is available and a longer stay remains appropriate.

The larger plan also includes spaces for group teachings and retreats, group accommodation, dining and working facilities, and other infrastructure needed to support a life of practice.

But architecture is not the point of the project.

Its job is to protect the conditions for practice.

Silence, solitude, sunlight, warmth, sightlines, paths, and the right distance between people all become part of the design.

5. Building With Manang｜與瑪南一起蓋

We do not want to place an imported way of building into a Himalayan valley and ask the landscape to adapt to it.

The retreat has to learn from the actual conditions of Manang: wind, sunlight, water, winter snow, local materials, and the short building season available each year.

In the early stages, members of the local Mase family will help with on-site oversight, while local residents will be engaged in site supervision and construction documentation. As the work continues, we hope to develop long-term local partnerships.

This is not meant as a slogan about “local employment.”

It is something simpler:

We do not only want to build in Manang. We hope to build it together with the people of Manang.

6. Why the Grand Café First?｜為什麼從 Grand Café 開始？

We are beginning with a smaller building that the retreat will genuinely need.

The construction season in Manang is short. Once winter snow arrives, major outdoor work has to wait until the spring thaw.

Our plan is therefore to complete the Grand Café foundation in September–October 2026. When the snow melts in spring 2027, construction can resume during the main April–October building season. The aim is to bring the structure to roof level before the following winter and, if conditions allow, complete the roof.

This is not simply about moving quickly. Reaching a more complete structural stage gives the building greater stability and protection through the next winter and creates better conditions for continuing interior work.

The Grand Café is also the right place for our first construction pilot.

An existing retreat cottage already stands on the site. Rather than starting entirely from zero, we will reuse and expand what is there. Because the Grand Café is smaller than the future 21 retreat houses and the larger teaching and accommodation facilities, it gives us a practical place to establish workflows with local builders, train the team, and learn from materials, methods, scheduling, and the realities of high-altitude construction.

But it is more than a pilot.

When we held a Dharma gathering in Manang in 2024, one need became very clear: there was no modern kitchen suitable for hygienic food preparation for a group.

The Grand Café will eventually provide essential kitchen and dining infrastructure for group retreats, teachings, and the people who work at the retreat center. It will also support the larger teaching and group accommodation facilities planned for the future.

And it has another role.

The inner retreat area needs to remain quiet and will not normally be open to general visitors. The Grand Café is deliberately placed beside the external road, allowing it to become a threshold between the retreat and the wider community.

A visitor may stop for tea or coffee, learn about the land and the retreat, and encounter the values behind it without entering the private retreat area. It can also become a place where the local community and the retreat center meet, and where people can encounter Buddhist practice and its relevance to the life of the mind and body.

That is why we begin here.

7. The First Campaign｜第一階段募款主文案

今年先把地基做好。明年雪融，我們繼續往上蓋。

瑪南的冬天很長，而真正可以施工的季節只有一年中的幾個月。

今年九月至十月，我們希望完成 Grand Café 的地基工程。這是整個園區第一個實際施工試點，也是讓明年春天雪融後可以直接進入主要結構工程的重要一步。

我們不需要一次完成整個園區。

先一起把眼前這一步完成。

目前募款目標：US$[GOAL] 目前已募：US$[RAISED] 還差：US$[REMAINING]

一起完成這一步。

Foundation this autumn. Building again after the spring thaw.

Winter in Manang is long, and only a few months each year allow major construction to move forward.

This September and October, we hope to complete the Grand Café foundation. It will be the retreat center's first construction pilot and an essential step toward beginning the main structural work as soon as the snow melts next spring.

We do not need to build the whole retreat at once.

We can begin with the step in front of us.

Current goal: US$[GOAL] Raised: US$[RAISED] Remaining: US$[REMAINING]

Help complete this step.

8. What Your Support Makes Possible｜支持會帶來什麼

Support at this stage first makes it possible to complete the Grand Café foundation.

Just as importantly, it allows the project to begin accumulating real construction experience: how to work within Manang's short building season, collaborate with local builders, use materials well, protect structures through winter, and carry what we learn into the future retreat houses and other facilities.

This is not about “buying a stone.”

Each contribution joins the Yogini Retreat Manang project fund and helps move forward the next achievable construction milestone according to actual site conditions and the funds available.

We will keep bringing the progress back to you.

9. How We Will Report Back｜我們會怎麼交代

For us, fundraising does not end when a contribution is received.

At each major construction milestone, we aim to document:

• the date and work completed
• photographs before, during, and after construction
• short video when useful
• key materials and work undertaken
• actual spending
• the corresponding BoQ / construction budget category
• the next milestone

These records will become our continuing From Manang updates.

We want supporters to know not only how much was raised, but to be able to see:

what that support became on the mountain.

10. From Manang｜工程更新固定開場

From Manang

這個計畫會花很多年。

所以我們想把過程留下來，而不只在完工之後給大家看一張漂亮的照片。

這裡會記錄山上的工程、一起工作的人、實際完成的節點，以及下一步。

有時候進展會很快，有時候會受到雪、道路、材料或其他現場條件影響。

我們會盡量把真實的進度帶回來。

From Manang

This project will take years.

So we want to document the process, rather than showing only a finished photograph at the end.

Here we will share the work on the mountain, the people doing it, the milestones completed, and what comes next.

Sometimes progress will move quickly. At other times, snow, roads, materials, or other site conditions will change the pace.

We will do our best to bring back the real progress as it unfolds.

11. The Larger Vision｜更大的願景

The Grand Café is only the beginning.

The full retreat will take years to grow, with individual retreat houses, spaces for group teachings and practice, accommodation, infrastructure, paths, landscape, and other facilities that support a life of retreat.

Each year, we will move forward milestone by milestone according to actual construction conditions and the support available.

The larger vision is therefore not a single fundraising target.

It is a direction.

This year, we are simply inviting people to help complete the step in front of us.

12. Seasonal Narrative｜每一年的共同節奏

雪融

工程重新開始。

去年冬天大家一起準備的事情，開始在土地上發生。

施工季

一點一點往上蓋。

我們分享工程、人、材料、土地，以及現場真正遇到的事情。

收起這一年的工程

看看今年完成了什麼、還有哪些沒有完成，以及建築如何準備度過冬季。

準備下一個春天

下一個施工季要完成什麼？

我們再一起準備。

The snow melts

Construction begins again.

What we prepared for together through the winter starts to take form on the land.

Building season

The retreat grows little by little.

We share the construction, the people, the materials, the land, and the realities encountered on site.

Closing the season

We look at what was completed, what remains, and how the buildings are prepared for winter.

Preparing for the next spring

What can the next building season accomplish?

We prepare for it together.

13. Support Page｜募款頁核心文案

一起完成眼前這一步

我們正在為 Yogini Retreat Manang 的下一個可施工節點募集經費。

目前的工作，是完成 Grand Café 的地基，讓 2027 年春天雪融之後，主要結構工程可以直接開始。

你的支持不只是讓一個建築往前。

它也讓我們開始建立一套真正適合瑪南的施工方式、與當地團隊合作的經驗，以及未來可以持續使用的廚房與餐飲空間。

我們會持續回報工程進度與實際支出。

如果你在乎，你就是對的人。

不需要一次完成整個園區。

我們先一起完成這一步。

Help complete the step in front of us

We are raising funds for the next buildable milestone at Yogini Retreat Manang.

The work in front of us is the Grand Café foundation, so that when the snow melts in spring 2027, the main structural work can begin without losing the short building season.

Your support does more than move one building forward.

It allows us to begin developing a way of building suited to Manang, to gain experience working with the local team, and to create kitchen and dining infrastructure that the retreat will continue to need.

We will keep reporting back on construction progress and actual spending.

If you care, you are the right person.

The whole retreat does not have to be built at once.

We can begin with this step.

14. CTA Library｜行動按鈕文案

Primary Support CTA

English: Help complete this step

Campaign Headline / CTA

English: Help us break ground

Story

English: Read the story

Project

English: See what we are building

Current Campaign Detail

English: See what this support makes possible

Updates

English: See the latest from Manang

Larger Vision

English: Explore the larger vision

15. Short Social / Sharing Copy｜短版分享文案母句

In Manang, Nepal, a centuries-old practice lineage is taking root again as a place for genuine retreat.

We do not expect to build it all at once.

This year, we begin with the first foundation.

Manang has only a few months each year when major construction can move forward.

Foundation this autumn. Building again after the spring thaw.

We do not only want to build in Manang.

We hope to build it together with the people of Manang.

16. Email / Donor Update Voice｜支持者更新語氣

Dear friends,

We wanted to bring back a small update from Manang.

[Current construction update]

This step matters because [meaning / next milestone].

Thank you for helping this move from drawings into something real on the land.

Next, we will [next step].

We will write again from Manang.

17. Tone Guide｜語氣準則

我們要的語氣

• 安靜
• 具體
• 溫暖
• 紀實
• 不誇張
• 尊重支持者
• 尊重土地與當地的人
• 讓事實本身產生力量

避免

• 「最後機會」
• 「刻不容緩」等沒有真實依據的 urgency
• 大量驚嘆號
• 「您的每一元都……」式制式 NGO 語言
• 把捐款與福報交換
• 把支持者分成高低等級
• 把閉關房描述成旅館
• 把 cottage dedication 描述成購買
• 把村民參與描述成宣傳式「創造就業」
• 把尚未完成的建築寫得像已經存在

18. Copy Hierarchy｜不同渠道怎麼使用這份母稿

Website Homepage

使用：

• §1 Core Positioning
• §2 Short Introduction
• §7 First Campaign
• §9 Reporting
• §11 Larger Vision

Story Page

使用：

• §1
• §3 Deeper Story
• §4 What We Are Building
• §5 Building With Manang
• §6 Why Grand Café First
• §11 Larger Vision

Support Page

使用：

• §7
• §8
• §9
• §13
• §14 CTA

Social Media

從：

• §3 Story
• §4 Practice
• §5 Build
• §6 Grand Café
• §10 From Manang
• §15 Short Copy

拆成單篇，不要每篇都 Ask。

Donor Email

使用：

• §10
• §16

重點是 progress + relationship，不是重複募款頁。

19. Facts That Must Stay Dynamic｜不得寫死的資料

以下資料應由 project source of truth 帶入，不應永久寫死在母文案：

• Current campaign goal
• Current amount raised
• Remaining amount
• Exact construction dates if changed
• BoQ amounts
• Phase I total budget
• Building capacities if design changes
• Number / configuration of retreat houses if design changes
• Donation recipient entity
• Payment methods
• Tax / receipt information

文案使用：

US$[GOAL] US$[RAISED] US$[REMAINING]

直到 production data 確認。

20. Final Narrative｜完整核心敘事

In Manang, Nepal, a centuries-old practice lineage is taking root again as a place where people can enter genuine retreat while remaining in relationship with the valley around them.

This is not a building project that suddenly appeared in the landscape. The relationship between land, family, village life, and spiritual practice has been present here for a very long time.

Today, we hope to establish an environment that genuinely supports retreat. Individual retreat houses will allow both monastic and lay practitioners to live and practice in quiet and solitude, while the architecture itself learns from Manang's wind, sunlight, water, winter, and land.

We also hope not simply to build something in Manang, but to build it together with the people of Manang.

This will take years.

Winter is long, and only a few months each year allow major construction to move forward. So we do not intend to raise the entire vision at once.

Each winter, we prepare for the next building season. Each spring, when the snow melts, we begin again.

This year, we begin with the Grand Café foundation.

It is a smaller construction pilot that allows us to reuse an existing building while establishing methods, teamwork, and experience with high-altitude construction. It will also become essential kitchen and dining infrastructure for future group retreats, teachings, and the people who work at the retreat center.

And because it sits outside the private retreat area and connects directly to the external road, it will become a threshold between the retreat and the wider world.

The retreat stays quiet.

The Grand Café becomes a place to meet.

This autumn, we hope to complete the foundation. When the snow melts next spring, we can continue building upward.

We will keep bringing back photographs, construction progress, actual spending, and the next steps, so that every supporter can see what our shared effort becomes on the mountain.

The whole retreat does not have to be built at once.

We can begin with the step in front of us.

21. Final Copy Principle｜最後文案原則

所有未來文案在發布前問三件事：

1. 這段是在讓人理解，還是在逼人捐款？
2. 我們說的是已經發生的事，還是把願景寫成了事實？
3. 讀完之後，群眾是否清楚知道「為什麼、現在做什麼、下一步是什麼」？

如果三題都能清楚回答，文案就沒有偏離 Yogini Retreat Manang 的核心。

Build the place. Build the trust. Build the community at the same time.

蓋起這個地方的同時，也一起累積信任，讓陪伴它的人群慢慢形成。

APPENDIX｜06 Fundraising Communication Master Plan v1.2

Yogini Retreat Manang

2026–2027 Fundraising & Communication Master Plan

Public Communication, Fundraising Rhythm, and Project Operations Strategy

Version: v1.2 English Edition Date: 2026-08-09 Purpose: Shared strategy document for the internal working group, fundraising lead, content/social agents, website agents, and project collaborators.
Related document: Yogini_Retreat_Manang_AI_Agent_Fundraising_Handoff_v2.1_EN Internal information site: https://manang.pages.dev/ Public story/fundraising site: https://yogini-retreat-manang.pages.dev/

1. Relationship Between This Document and the Website Handoff

Do not merge these into one oversized document.

The two documents should work as “master strategy + implementation specification.”

A. This Document: Fundraising & Communication Master Plan

It answers:

• What are we actually communicating to the public?
• What are we fundraising for at each stage in 2026–2027?
• Why are we fundraising now?
• How should the larger vision and the current ask be separated?
• What is the annual content rhythm?
• How do we build long-term donor relationships?
• What does the internal team need to prepare at each stage?
• What are the KPIs?
• How should project reporting work?
• How should general crowdfunding, major donors, and cottage dedication coexist?

Primary readers:
Working group, fundraising lead, content/social team, project leadership.

B. Website Fundraising Handoff v2.1

It answers:

• How should the website pages change?
• How should the Story funnel be structured?
• How should the CurrentCampaign component work?
• How are progress numbers calculated?
• Which CTAs should be used?
• Which copy is ready for publication?
• How should mobile, bilingual content, analytics, and QA be implemented?

Primary readers:
Website coding agent, design agent, copy agent.

Usage

All agents should read this Master Plan first to understand the overall strategy.

When modifying the website, they should then read Website Handoff v2.1.

If the two documents conflict:

1. Factual information follows the latest verified project data.
2. Fundraising strategy follows this Master Plan.
3. Website technical/UI implementation follows the Website Handoff.

VISION ALIGNMENT UPDATE | Fundraising Communication Strategy v1.2

Strategic Shift

From this version onward, the highest-level fundraising narrative is no longer a list of buildings that need funding.

The top-level narrative is:

Building a platform where lineage can become living, breathing, experiential life.

Construction is evidence of the Vision taking physical form. A fundraising milestone is a concrete threshold that unlocks the next function.

New Public Communication Funnel

1. CONNECTION

First, help people understand why Manang deserves to exist.

Possible entry points:

• Manang and family lineage
• Papa Rinpoche’s way of life
• the third generation
• the land and place
• Garchen Rinpoche’s instruction: “Go do some work for Manang.”

2. MEANING

Show that this is not a museum preserving history.

The central movement is:
Reconnect → Acceptance → Adjustment → Harmony

3. EXPERIENCE

Make the future experience concrete:

• ten-day personal retreats
• body awareness and relaxation
• seasonal practice
• group teaching and retreat
• deep practice
• the long-term Vajrayogini / Tummo / Six Yogas direction

4. BUILD

Only then move into what is being built now.

Every building must answer:

• What role does it play in the Vision?
• Why is it being built now?
• What does this milestone unlock?
• What seasonal construction constraint makes timing important?

5. TRUST

Continuously publish:

• site photographs
• construction progress
• expenditure
• corresponding BoQ / estimate line items
• delivery records from local supervision and partners

6. ACTION

CTA should not always be “Donate.”

Match it to engagement depth:
Read the story → Follow the build → Share → Fund a milestone → Support a retreat house

Reframing the Grand Café

The Grand Café remains the first construction fundraising milestone, but public communication must not make the overall Manang Vision sound like a café project.

It should be defined as:

the first completable, verifiable pilot building that begins carrying the functions of the larger retreat center.

It addresses:

1. a modern kitchen and food hygiene
2. future dining needs for 50–100 person teaching / retreat groups
3. staff use
4. a visitor touchpoint connected to the external road
5. community exchange
6. a pilot for local construction crews and site management
7. adaptive reuse and expansion of an existing retreat cottage, reducing first-stage complexity

The Phase 1 message should therefore be:

Help us complete the first working piece of Manang.

Not:

Help us build a café.

2026–2027 Fundraising Rhythm

Phase 1 | Now through Autumn 2026

Goal: Grand Café foundation.

Core message:
Before winter closes the building season, establish the foundation.

Known near-term target: NT$200,000.

Suggested content mix:

• 40% Story / Vision
• 30% site and construction progress
• 20% concrete fundraising milestone
• 10% gratitude / supporter stories

Phase 2 | Winter 2026

Winter is not a communications dead zone.

Use it to:

• publish Phase 1 financial and construction delivery
• explain the next construction path
• release deeper Vision / lineage / practice stories
• warm up fundraising for the Grand Café superstructure
• build recurring support

Phase 3 | Spring thaw through Autumn 2027

Goal: bring the Grand Café superstructure to a roofed height that can safely pass the next winter.

Estimated need: US$60,000–80,000.

Core message:
Reach the roof before the next winter.

Phase 4 | Retreat Houses

21 independent retreat houses, approximately NT$750,000 each.

There is no need to fund all 21 before beginning.

Once 4–5 houses reach a viable construction threshold, they can form the next visible milestone.

Possible public framing:
Fund a Retreat House / Build the First Retreat Cluster

But supporters should first understand the ten-day personal retreat model and the role these houses play in the overall Vision.

Pre-Publication Fundraising Check

Before publishing any fundraising post, website section, or email, ask:

1. Does it deepen understanding of why Manang should exist?
2. Does it explain how this construction serves the Vision?
3. Is there a concrete and achievable milestone?
4. Is there enough trust evidence?
5. Does the CTA match the reader’s current level of engagement?

If the communication only answers “How much money do we need?”, it is not yet complete Manang fundraising communication.

2. Core Strategic Judgment

Yogini Retreat Manang should not be framed as:

“We need US$607,000 to build a Buddhist retreat center.”

It should be understood as:

In Manang, a centuries-old practice lineage is taking root again as a place where people can enter genuine retreat while remaining in relationship with the valley around them.

This is a multi-year project.

We are not trying to fund it all at once. Instead:

Each winter, we prepare for the next building season. Each spring, when the snow melts, we move the project forward again.

Fundraising should therefore not be designed as one isolated campaign. It should become a 3–5 year:

Community + Construction + Fundraising Cycle

3. Three Layers of Public Communication

All public content and campaigns should clearly distinguish:

WHY — Why This Place Should Exist

Do not begin with a funding shortage.

Core material includes:

• Manang’s history of practice.
• Milarepa and the valley.
• The Mase family and its long relationship with the region.
• Generations of teachers.
• Village and land.
• The blood lineage and Dharma transmission described by Garchen Rinpoche.
• Vajrayogini / retreat lineage.
• Reconnect → Accept → Adjust → Harmony.
• “If you care, you are the right person.”

The job of WHY is:

Build meaning, not ask for money.

WHAT — What We Are Building

This should not be presented as a list of buildings. It is a practice environment.

Core idea:

A place where people can genuinely stop, practice, and remain in relationship with the valley around them.

It includes:

• 21 independent retreat houses.
• Grand Café.
• Future teaching / group retreat space.
• Group accommodation.
• Water / infrastructure.
• Paths / landscape.
• Vajrayogini Temple and later phases.

Architectural storytelling should not only describe features.

It should answer:

Why does this matter to practice, community, or the land?

Examples:

• Wind → how the architecture responds to the valley.
• Sun → how high-altitude sunlight is used.
• Water → how the site lives with the local water system.
• Cottage sightlines → how solitude is protected.
• Grand Café → how it becomes the threshold between retreat and community.

NOW — What We Are Inviting People to Complete Now

Only at the third layer do we make the ask.

Principle:

WHY can be long. The VISION can be large. The ASK must be small and specific.

Do not lead with the full Phase I amount.

Raise funds for:

The next milestone that can be completed, photographed, and clearly reported.

4. Fundraising Architecture

4.1 The Vision

The current working figure for the overall Phase I budget is approximately US$607K, subject to the latest engineering/project verification before publication.

This is context, not the primary homepage CTA.

4.2 The Next Building Season

Each winter, answer:

What do we want to complete when the snow melts next year?

4.3 The Current Ask

Answer:

Which milestone can we realistically complete together right now?

Current focus:

Grand Café foundation

The current working goal is US$10K; the live campaign must always use the latest verified data.

5. Fundraising Should Be a Season, Not Only a Campaign

Manang’s climate provides a natural fundraising calendar.

Spring | The Snow Melts

• Construction begins again.
• Show supporters that what they prepared for during winter is now happening on the land.
• High volume of site photos/video.
• Peak donor stewardship period.

Summer | Building Season

• Construction progress.
• People.
• Builders.
• Materials.
• How architecture responds to the land.
• Not every post needs to ask for money.

Autumn | Closing the Season

• What was completed this year.
• What was spent.
• Which milestones were reached.
• What remains unfinished.
• How buildings are prepared for winter.

Winter | Preparing the Next Build

• What will be built next year.
• The next funding threshold.
• Formal fundraising season.
• Major donor outreach.
• Taiwan remittance and cross-border administration preparation.

Cycle:

Build → Report → Prepare → Fund → Build

6. Four Chapters for 2026–2027

Do not use internal engineering labels such as Wave 0 / Wave 1 in public communication.

Chapter 1 — Aug–Oct 2026

The First Ground

Current ask:

Grand Café foundation

Objectives:

• Complete foundation fundraising.
• Complete the Sep–Oct 2026 foundation work.
• Capture the first complete construction story.
• Build the first donor database.
• Establish email/contact permission.
• Establish the From Manang reporting workflow.

Public content:

• What is Manang?
• Why here?
• Why the Grand Café first?
• Why foundation this year?
• Builders.
• Land.
• First stones.
• Foundation completion.

KPIs should not be limited to money.

Also track:

• Unique donors.
• Donor contact capture.
• Email opt-in.
• Update open/engagement.
• First-to-second interaction.

Chapter 2 — Oct 2026 through Winter 2027

Next Spring, Let the Buildings Rise

This is the next major fundraising season.

Internal working threshold ladder:

US$200K

Begin four teacher residences + Grand Café / primary building work.

US$230K

Add remaining site preparation, retaining work, and stairs.

US$265K

Add utilities and drainage.

US$300K

Add water systems, paths, and landscape.

All figures must be re-verified against the latest BoQ/project budget before publication.

Public core:

The more we raise, the more the next building season can complete.

Do not frame:

Failing to reach US$300K = campaign failure.

Use a milestone ladder instead.

Chapter 3 — Spring 2027

The Snow Is Melting

This is not primarily an ask season. It is the season for delivering proof.

Content:

• Snow melting.
• Builders returning.
• Materials.
• Construction restarting.
• Last winter’s donations becoming real structures.

Donor communication:

What you supported last year is now happening on the mountain.

The purpose of this stage is to build repeat giving.

Chapter 4 — Apr–Oct 2027

Building Season

Run a continuous:

From Manang

For every milestone:

• Date.
• Photo.
• One clear construction explanation.
• Spending summary.
• Relevant BoQ category.
• Next step.

Autumn close:

What We Built Together This Year

Then transition into the next winter fundraising cycle.

7. Current Grand Café Strategy

The Grand Café is the most logical first construction node, not because it is the most important building in the whole retreat.

There are four reasons:

7.1 Construction Timing

• Sep–Oct 2026: foundation.
• Winter: major outdoor construction limited by snow.
• Spring 2027: construction resumes after thaw.
• Approximately Apr–Oct: main building season.
• Aim to reach roof level before the following winter and, if conditions allow, complete the roof.
• This gives the structure greater stability and protection through winter.

7.2 Pilot

• An existing retreat cottage is already on the site.
• Reuse and expand it.
• Relatively small scale.
• Suitable for establishing workflow.
• Train local builders.
• Learn about materials, methods, scheduling, and winter protection.
• Carry lessons into later retreat houses.

7.3 Essential Infrastructure

During the 2024 Dharma gathering, the team directly experienced the lack of a modern kitchen suitable for hygienic group use.

Future Grand Café functions:

• Modern kitchen.
• Group dining.
• Teaching / group retreat support.
• Staff dining.
• Support for future group facilities.

7.4 Threshold to the Outside

The core retreat area remains quiet and is not normally open to general visitors.

The Grand Café is located beside the external road.

Therefore:

The retreat stays quiet. The Grand Café becomes its door to the world.

It can:

• Welcome visitors.
• Offer tea/coffee.
• Introduce the retreat.
• Connect with the local community.
• Share Buddhist practice and its relevance to mind and daily life.
• Protect the privacy of the retreat zone.

8. Public Positioning of the Retreat Houses

Planned:

21 independent retreat houses

Intended users:

• Monastic practitioners.
• Lay practitioners.
• The core criterion is sincere practice.

Each house:

• Private bathroom.
• Private kitchen.
• Supports independent retreat.
• Reduces the need to leave for ordinary daily needs.
• Architecture and landscape protect privacy / solitude.

Core:

Architecture protects practice.

Operating concept:

• Ten days as the basic retreat period.
• After ten days, extension is considered according to room availability and the practitioner’s actual circumstances.

The fundraising site does not need to explain detailed internal assessment procedures.

9. One Fund, Several Waves

Retain the principle:

One fund, several waves.

General public contributions support one Manang project fund.

Do not over-earmark small donations.

Reasons:

• Construction sequence may change due to weather, materials, or builders.
• Excessive earmarking restricts project management.
• Do not invent a false “NT$X = one stone” cost relationship.

Public wording can explain:

At each stage, the project advances the next executable construction milestone according to actual site conditions and the funds raised.

The exchange for this flexibility is:

High-quality transparent reporting.

10. Transparency Is Part of the Fundraising Mechanism

If each contribution is not rigidly earmarked, supporters must continually see what the money becomes.

Create:

From Manang

Each update should include:

• Date.
• Photo.
• What happened.
• Amount spent / stage spending.
• BoQ category.
• Next step.

This does not need to look like a bureaucratic NGO annual report.

Keep it simple, specific, and sustainable.

Example:

Sep 29 Stone foundation completed.

Spent: US$X BoQ: excavation + local stone + labour

Next: retaining wall.

11. Donor Stewardship

A donation is not the end of the relationship.

Donor journey:

First encounter with Manang → Story → Follow / email → First donation → First From Manang update → See real construction happen → Second donation → Recurring supporter → Major donor → Cottage dedication / long-term patron → Possibly visit Manang

Core asset:

The goal is not only to raise US$607K. It is to build a community willing to accompany this place for years.

12. Donor Communication Promise

Principle:

The object belongs to the place. The photograph belongs to the supporter.

If donor name / dedication / stone recognition is introduced later:

Proactively notify the supporter when it is completed.

Example:

The stone carrying your name was placed in Manang today.

Include:

• Photo.
• Short video.
• Date.
• Location / project context.

Do not make donors search the website themselves.

13. Stone / Name Recognition

Do not publicly promise “every donor’s name will be carved in stone” yet.

Keep this internal until the following are decided:

• Where names will be carved.
• Number of names per stone.
• Whether names can be added later.
• Tibetan / Chinese / English / Nepali layout.
• Rules for personal name / Dharma name / family / deceased.
• Whether a minimum contribution exists.
• Deadline.
• Stone mason workflow.
• Proofreading / approval.

Once published, this becomes a donor promise and must be handled precisely.

14. Cottage Dedication / Major Gift

If the working major-gift figure for one retreat cottage is approximately US$23K, verify the latest budget before publication.

This should not become the main public crowdfunding ladder.

Do not structure the general site as:

$50 → $500 → $5,000 → $23,000.

Instead, offer it quietly as a major donor option:

Dedicate the building of a retreat cottage

Make clear:

• It is not a property purchase.
• It does not convey ownership.
• It does not provide future priority occupancy.
• It is a dedication / major gift.
• Recognition follows a separate policy.

15. Four Types of Public Content

Future social and website content should primarily fall into four categories.

1. STORY

Where this place comes from

• Manang.
• Milarepa.
• Mase family.
• Teachers.
• Village.
• Land.
• Lineage.
• Oral history.

Purpose:

Meaning.

2. PRACTICE

Why a place like this is needed

• What retreat is.
• Solitude.
• Independent retreat.
• Ten-day cycle.
• Monastic / lay.
• Reconnect / Accept / Adjust / Harmony.
• Practice and daily life.

Purpose:

Understand why the retreat center should exist.

3. BUILD

How we are building

• SMA.
• Wind.
• Sun.
• Water.
• Local materials.
• Grand Café.
• Existing building reuse.
• Pilot.
• Local workers.
• Snow season.
• Design decisions.

Purpose:

Competence + care.

4. FROM MANANG

What is happening on the mountain now

• Construction.
• People.
• Photos.
• Spending.
• Milestones.
• Next step.

Purpose:

Trust.

16. Content Rhythm

Suggested conceptual ratio:

Approximately 4 value / trust / story pieces : 1 direct ask

This is not a rigid formula.

Typical cycle:

Story → Practice / Place → Build → From Manang → Ask

Avoid making every post a fundraising request.

Core principle:

Serve first, then ask.

17. Aug 2026–Oct 2027 Communication Roadmap

Dates should be adjusted according to actual cross-border remittance review and construction scheduling.

18. Progress UI / Threshold Logic

Do not display only:

0 → US$607K.

The next major campaign can use a milestone ladder:

US$0 → US$200K — buildings begin → US$230K — ground / retaining / stairs → US$265K — utilities / drainage → US$300K — water / paths / landscape

Verify figures before publication.

This helps supporters understand:

Each additional funding threshold unlocks another real stage of construction.

After a threshold is reached:

Do not end the campaign.

Transition to:

The buildings can begin. Now we can complete the ground around them.

19. Website Strategy

The public website does not need to carry all internal information.

A first-time visitor should be able to answer:

1. What is this place?
2. Why Manang?
3. Why are these people building it?
4. Why is a retreat needed?
5. What is happening now?
6. Why now?
7. What is the current goal?
8. How much is already completed/funded?
9. How much remains?
10. What will support be used for?
11. How will I know what happens afterward?
12. How can I support it?

For implementation details, follow:

Yogini_Retreat_Manang_AI_Agent_Fundraising_Handoff_v2.1_EN

20. Internal Site Strategy

manang.pages.dev is the internal source of truth / working consensus site.

It should hold:

• Project facts.
• Budget.
• BoQ.
• Timeline.
• Decisions.
• Unresolved questions.
• Documents.
• Roles.
• Donor strategy.
• Construction status.
• Source materials.

Do not move all internal complexity to the public site.

Public site = narrative + trust + action.

Internal site = truth + coordination + decision.

21. Operating Roles

Project Responsibility

The project already has a clear project lead responsible for overall coordination and execution. Do not add unnecessary layers of project-management roles.

Manang On-Site Delivery Mechanism

In the early construction stage, local members of the Mase family in Manang will assist with on-site responsibility and supervision.

The project also plans to hire local residents for site supervision and documentation. This is both a construction-management need and part of the retreat’s relationship with the village: local residents participate in the work and are paid for their contribution.

As construction becomes long-term, the project will identify and develop local partners who can work with the team consistently, creating a stable on-site management and reporting system.

Each construction milestone should at minimum deliver:

• Date and construction item.
• Before / during / after photographs.
• Short video when needed.
• Work completed during the stage.
• Main materials.
• Actual spending.
• Corresponding BoQ / estimate item.
• Explanation of significant schedule or budget variance.
• Next construction milestone.

Fixed flow:

Construction → local supervision/site documentation → project review and organization → From Manang / website / supporter updates

Core principle:

The people of Manang should not only benefit from the project; they should also be among the people who help build it.

And every completed stage should be visible to the people supporting it from afar.

22. Donor Database

Build it from the first public donation.

At minimum:

• Donor ID.
• Name.
• Email.
• Country.
• Language.
• Donation date.
• Amount.
• Currency.
• Campaign / entry point.
• Consent to updates.
• Repeat donor status.
• Major donor flag.
• Dedication / recognition notes if applicable.

Avoid collecting unnecessary personal data.

Most important:

Permission to communicate again.

23. KPI Framework

Do not measure only money.

Money

• Raised.
• Goal.
• Threshold reached.
• Average donation.
• Major gifts.
• Recurring gifts.

People

• Unique donors.
• New donors.
• Donor countries.
• Email subscribers.

Relationship

• Repeat donor rate.
• Update open / click rate.
• Second donation rate.
• Recurring supporter conversion.
• Donor retention year over year.

Trust / Execution

• Project updates published on time.
• Milestone reporting completeness.
• Budget variance.
• Donor questions / response time.

24. What Not To Do

Do not:

• Lead with US$607K as one huge fundraising number.
• Ask in every post.
• Use fake deadlines.
• Use fake scarcity.
• Turn giving into a merit/reward product.
• Invent “one donation = one stone.”
• Promise stone engraving before the mechanism is finalized.
• Present cottage dedication as purchasing a room.
• Use renderings in a way that implies planned buildings already exist.
• Contact donors only when asking for money.
• Wait months to report completed construction.
• Fill the public site with internal BoQ/operational complexity.

25. Immediate Priorities — Next 30 Days

1. Complete the public website Story / Support conversion layer.
2. Finalize foundation campaign data.
3. Confirm current raised amount.
4. Confirm donation flow.
5. Confirm the first Manang local supervision/documentation person and fixed reporting flow.
6. Build donor database.
7. Establish official email.
8. Finalize canonical domain.
9. Create From Manang update template.
10. Establish site photo/video delivery workflow.
11. Prepare Grand Café foundation shot list.
12. Begin preparing the next US$200K campaign before the current campaign is complete.
13. Do not publicly launch stone recognition before the mechanism is finalized.
14. Develop internal policy for major donors / cottage dedication.

26. Construction Documentation Shot List

From the first foundation onward, collect at least:

• Wide landscape.
• Building site before work.
• Workers.
• Hands / tools.
• Materials.
• Existing cottage.
• Excavation.
• Stone.
• Foundation progress.
• Completed milestone.
• Weather / mountain context.
• One short vertical video.
• One short horizontal video.
• Date / location / names where consent is given.

Do not document only the finished result.

The public needs to see:

process.

27. From Manang Template

Use a fixed structure for each update:

[DATE]

What was completed today

1–3 sentences.

On site

1–5 photographs.

This stage

• Milestone.
• Amount / spending summary.
• BoQ category.

Next

One sentence.

To supporters

A very short thank-you / connection.

Do not reinvent the format each time.

28. Campaign Copy Principle

Core fundraising language:

Avoid:

Help us raise hundreds of thousands of dollars to build the retreat center.

Prefer:

Help us complete the next buildable step.

Chinese core:

一起完成眼前可以實現的下一步。

And:

今年先把地基做好。明年雪融，我們繼續往上蓋。

English:

Foundation this autumn. Building again after the spring thaw.

This can become the core rhythm of the 2026 campaign.

29. Master Narrative

Long-form core:

In Manang, a centuries-old practice lineage is taking root again as a place where people can enter genuine retreat while remaining in relationship with the valley around them.

We do not expect to build it all at once. Each winter, we prepare for the next building season. Each spring, when the snow melts, we begin again.

This year, we begin with the step in front of us.

30. Definition of Fundraising Success

Short term:

• Current milestone funded.
• Construction begins on schedule.

Medium term:

• 2027 building-season funding ready before remittance deadline.
• Construction progress visible.
• Donor reporting stable.

Long term:

• Healthy repeat donor rate.
• Growing community.
• Major donor pathway.
• Multiple successfully completed campaigns.
• Donor trust survives schedule / budget changes.
• Project can continue fundraising for several years without exhausting its audience.

Ultimately:

We are not only raising buildings. We are building a community willing to accompany this land and practice over time.

31. Instruction to AI Agents

When using this document:

1. Do not turn the project into a generic NGO campaign.
2. Do not optimize only for immediate donation conversion.
3. Protect the long-term donor relationship.
4. Separate vision, next building season, and current ask.
5. Treat construction reporting as part of fundraising, not an afterthought.
6. Use real seasonal constraints as urgency; never invent urgency.
7. Keep the public narrative simple even when internal engineering is complex.
8. Every major ask should eventually return to the donor as visible proof of execution.
9. Website implementation details belong in Website Handoff v2.1.
10. If new verified project facts change this strategy, update the Master Plan first, then propagate changes to downstream handoff documents.

Final principle:

Build the place. Build the trust. Build the community at the same time.

APPENDIX｜07 Layered Storytelling Design Philosophy v1.1

Yogini Retreat Manang

Layered Storytelling Website Design Philosophy

給工作團隊與 AI Agent 的網站敘事設計理念 v1.1

日期：2026-08-09 角色：Website strategy / UX writing / editorial storytelling / fundraising conversion 目的：定義 Yogini Retreat Manang 對外網站如何同時做到「快速看懂」與「完整說故事」，並成為後續人類設計師、文案、前端與 AI Agent 的共同規格。

VISION-ALIGNED DESIGN UPDATE｜v1.1

1. 網站不是把故事縮短，而是把深度分層

仁波切的 Manang Vision 同時包含歷史、家族、修持、身體經驗、第三代責任、金剛亥母與未來實修制度。

如果全部放在首頁，故事會太重；如果只留下短句，故事又會失去靈魂。

因此網站採用三層閱讀：

Layer 1 — Glimpse 3–8 秒理解一個核心概念。以 Hook、照片、短句建立感受。

Layer 2 — Meaning 30–90 秒理解「為什麼」。用較短段落把概念與 Manang 的 Vision 接起來。

Layer 3 — Deep Story 讓真正想了解的人完整閱讀原始故事、仁波切願景、傳承與修持脈絡。

短，不等於淺。
長，也不應被迫出現在每一個人的第一層閱讀裡。

2. 全站的核心敘事不是 Buildings，而是 Transformation

網站最高層問題：

What do we hope can happen in a person’s life when they come here?

而不是：

What are we building?

全站 recurring narrative：

History / Lineage → Reconnect → Acceptance → Adjustment → Harmony

建築出現在後半段，作為「讓這件事可以發生的條件」。

3. 建議的新資訊架構 IA

HOME

任務：15–30 秒讓第一次來的人知道這是什麼、為什麼值得繼續看。

核心順序：

1. Hero — A place to return to yourself
2. Manang / History glimpse
3. Rinpoche Vision glimpse
4. Reconnect → Accept → Adjust → Harmony
5. What will happen here
6. What we are building now
7. Current milestone
8. Proof / progress
9. Support CTA

STORY

任務：回答「這個地方從哪裡來？」

內容：

• Manang
• family lineage
• Papa Rinpoche
• living Dharma in ordinary life
• third generation
• why Rinpoche returned

VISION

任務：回答「為什麼今天還需要這個地方？」

內容：

• living, breathing, experiential
• platform
• reconnect / acceptance / adjustment / harmony
• our generation + next generation
• depth before scale

PRACTICE

任務：回答「人在這裡實際會做什麼？」

內容：

• body sensitivity / relaxation
• awareness / observation / practice
• View / Practice / Fruition
• seasonal practice
• ten-day personal retreat
• Vajrayogini / Tummo / Six Yogas

PLACE / BUILD

任務：回答「Vision 如何進入土地？」

內容：

• site / climate / construction season
• Grand Café
• retreat houses
• teaching / group retreat facilities
• Vajrayogini Temple
• masterplan
• construction milestones

PROGRESS

任務：建立信任。

內容：

• timeline
• latest site photos
• completed milestones
• expenditure vs BoQ
• what is next

SUPPORT

任務：把理解轉成行動。

參與階梯： Read → Follow → Share → Fund a milestone → Support a retreat house

4. Deep Story 不應藏在 Footer

Deep Story 是整個網站的第二閱讀路徑。

每個重要 Scroll Section 應有自然的「往深處走」入口，例如：

• Why history is only the beginning
• What the third generation is here to carry
• How Dharma returns to lived experience
• Why Vajrayogini
• Why Rinpoche returned to Manang

使用者可以一直滑而不點，也可以在任何產生興趣的位置進入完整故事。

5. Vision 與 Fundraising 的交界

募款不能突然從詩意故事跳到金額。

必須經過：

Meaning → Function → Milestone → Evidence → Ask

例如 Grand Café：

不要：

We need NT$200,000 to build the Grand Café foundation.

應先讓讀者知道：

• 為什麼它是第一個 pilot building
• 它將提供現代廚房與團體餐飲
• 它是園區對外接點與社區交流空間
• 它讓當地工班先建立施工經驗
• 為什麼必須在冬季前完成地基

最後才出現： Current milestone: NT$200,000 for the foundation.

6. 視覺設計原則

Quiet before explanation

先讓土地、人物、生活照片說話，再補文字。

One idea per screen

手機上一個 viewport 優先只承載一個核心意思。

Avoid fundraising visual language too early

首頁前段避免進度條、巨大金額、Donate button 連續出現。

Proof should feel documentary

工程照片、日期、現場人物、BoQ 對應、簡短 caption，比裝飾性 infographic 更能建立長期信任。

Sacred content needs breathing room

Vajrayogini、Tummo、lineage 等內容不使用商業 wellness 視覺語彙，不做「神秘東方」式包裝。

7. AI Agent 的頁面生成規則

任何新頁面先回答五題：

1. 這頁的唯一主要問題是什麼？
2. 第一次來的人 8 秒內應理解什麼？
3. 哪一段需要 Layer 2 才能理解？
4. 哪一個故事值得另開 Deep Story？
5. 這頁下一步 CTA 是理解、追蹤，還是支持？

禁止：

• 把所有背景一次塞進首頁
• 把 Vision 簡化成建築介紹
• 把佛法內容泛化成 mindfulness / wellness
• 每一屏都放 Donate
• 用長段落取代資訊層級

1. 核心問題

現有 Master Copy 有完整的歷史、人物、土地、修行與工程脈絡，但若全部直接放進網站主頁，手機閱讀會過長。

相反地，如果所有內容都只剩 Hook + 兩句 describing copy，網站雖然變得快速，卻會失去 Manang 最重要的資產：

深度、時間感、人物與真實故事。

因此，設計目標不是「把故事縮短」。

而是：

讓不同深度的讀者，可以用不同速度進入同一個故事。

2. 核心設計理念：Layered Storytelling

網站採用三層閱讀深度。

Layer 1 — SCROLL

5 秒看懂

主頁與各 section 使用：

HOOK → DESCRIBING → PROOF → CTA / READ MORE

任務：

• 讓第一次造訪的人快速理解。
• 保持手機 scrolling 節奏。
• 建立好奇。
• 不要求使用者先讀長文才能理解專案。

原則：

• 一屏一件事。
• Hook 優先 4–12 個中文字 / 3–8 English words。
• Describing 1–3 行。
• 不把完整歷史塞進主 scroll。

Layer 2 — DEEP STORY

2–15 分鐘真正進入故事

值得深入的節點，提供：

讀完整故事 → / Read the full story →

Deep Story 不是把短文案多加三句。

它是一篇真正完整的 editorial story：

• 有開場。
• 有人物。
• 有時間。
• 有轉折。
• 有照片／檔案／影片。
• 有 context。
• 有結尾。
• 最後自然帶到下一篇或現在正在發生的事情。

任務：

• 建立感情。
• 建立信任。
• 讓 Manang 的歷史與傳承不被 landing-page 化。
• 讓支持不是只來自「募款需求」，而來自對地方與人的理解。

Layer 3 — ARCHIVE / SOURCE

給想真正研究的人

包括：

• 口述歷史。
• 老照片。
• 仁波切原始開示。
• 家族史。
• 建築圖。
• SMA 設計說明。
• 工程資料。
• From Manang。
• 影片。
• 相關原始文件。

任務：

• 保存。
• 查證。
• 提供深度。
• 讓網站長期成為這個地方的數位記憶。

3. 使用者閱讀路徑

網站應同時支持三種人。

A. 快速讀者

Home → Scroll → Current Build → Support

他可能只停留 60–120 秒。

即使完全不點 Deep Story，也必須理解：

• 這是什麼。
• 為什麼在 Manang。
• 現在在做什麼。
• 為什麼現在做。
• 如何支持。

B. 故事型讀者

Home → Story → Deep Story → 下一篇 → Build → Support

這類人需要先建立關係，再決定是否支持。

C. 深度研究者／長期支持者

Deep Story → Archive → Design → From Manang → Project updates

他需要的是可追溯的深度與持續性。

4. Deep Story 不應使用大量 Accordion

重要故事不要全部藏在「展開更多」。

原因：

• 故事需要自己的閱讀節奏。
• 需要照片與留白。
• 需要可以分享的 URL。
• 需要 SEO / social sharing。
• 未來可成為 email、社群與出版素材。

Accordion 適合：

• FAQ。
• 工程細節。
• 定義。
• 次要補充。

不適合承載 Manang 的核心故事。

5. 第一批 Deep Story

建議優先發展：

1. 一個山谷，一千年

Manang 作為修行之地的長時間尺度。

1. 那把弓，還在洞口

Milarepa、獵人、鹿與洞穴的故事。

1. 他們從不說自己是誰

Mase 家族數百年的修行傳統。

1. 四十多個村落，都曾來找他

Papa Rinpoche 與 Manang 村落。

1. 這片土地，不是一次買下來的

2019–2026 土地整合。

1. 血親，也是法脈

Garchen Rinpoche、GarTul Chimi Dorjee Rinpoche 與傳承。

1. 這裡要延續的，是修持

Six Yogas / Vajrayogini / retreat lineage。

1. 先讀懂這片土地，再開始蓋

SMA、風、陽光、水、積雪與建築。

1. 為什麼先從 Grand Café 開始？

施工季、pilot、既有 cottage、廚房、團體使用與公共門戶。

6. Deep Story Page Template

每篇建議使用同一個 editorial skeleton：

1. Eyebrow

STORY / LAND / PEOPLE / PRACTICE / BUILD

2. Hook

一句真正值得停下來的標題。

3. Standfirst

2–4 行，把讀者帶入情境，不把答案全部說完。

4. Opening scene

從一個人、一個地方、一個物件或一個時間點開始。

5. Narrative body

短段落。一次一個畫面／概念。

6. Evidence / artifact

照片、舊文件、影片、地圖、quote、drawing。

7. Why it matters now

這段歷史如何連到今天。

8. Next story

不要讓文章變成 dead end。

9. Contextual CTA

只有當文章已自然走到「現在」時才出現 Support CTA。

7. 網站資訊架構建議

主導航維持簡單：

HOME STORY VISION LAND BUILD SUPPORT

另有：

FROM MANANG / UPDATES

Deep Story 不必全部放進主導航。

它們由主頁與 Story 頁的卡片／文字連結進入。

可能路由：

/story /story/milarepa /story/mase-family /story/papa-rinpoche /story/the-land /story/lineage /story/practice

/land/designing-with-manang

/build/why-grand-cafe-first

/updates

8. Scroll 與 Deep Story 的關係

範例：

SCROLL：

這片土地，不是一次買下來的。

2019 到 2026。
七年，一戶一戶，一份合約一份合約地談。

讀這片土地的故事 →

DEEP STORY：

從 2019 年開始，完整說明土地如何逐步整合、村落與家庭如何參與，以及七年後這片土地如何成為今天的園區基地。

原則：

Scroll 提出一個值得追問的事實。 Deep Story 回答它。

9. Story Navigation

Deep Story 底部使用 editorial next chapter：

下一篇

七年後，土地終於完整了。
接下來，是怎麼在這片土地上蓋。

先讀懂土地，再開始蓋 →

這會讓網站像一本可以自由進出的數位書。

10. Fundraising 與 Story 的關係

不要讓每篇故事最後都變成 Donate。

Story 的第一任務是：

meaning + relationship

Build 的第一任務是：

competence + reality

From Manang 的第一任務是：

trust + proof

Support 的第一任務才是：

action

因此：

Homepage / Story main scroll → 讓人留下

Deep Story → 讓人理解與產生感情

Build / From Manang → 讓人相信這個團隊做得到

Support → 讓已經理解的人行動

11. AI Agent Content Rules

AI Agent 在生成網站文案時：

1. 不得把 Master Copy 全文塞入主頁。
2. 不得因為「short web copy」而刪除核心歷史。
3. 核心故事應移到 Deep Story，而不是消失。
4. 每個 Deep Story 必須區分 VERIFIED FACT / WORKING COPY / VERIFY。
5. 不得自行補造傳承、年代、親屬關係或土地細節。
6. 不得把傳說寫成現代可驗證歷史事實。
7. 人名、藏文名、年代需沿用 Source of Truth。
8. 未確認資料保留 [VERIFY]。
9. 每篇文章應有清楚的 next story。
10. Support CTA 只在敘事自然連到當前工程時出現。
11. 英文不是逐字翻譯；功能、節奏與事實需一致。
12. 每個頁面在 mobile 上優先閱讀。

12. 成功標準

成功的網站不是「文字越少越好」。

而是：

想快的人，可以快。 想深的人，可以一直走下去。

一個第一次來的人可以在五秒內知道這裡是什麼。

一個願意留下來的人，可以花十五分鐘真正認識 Manang。

一個陪伴多年的支持者，可以回來看見這個地方如何一年一年長出來。

這就是 Yogini Retreat Manang 網站的內容設計核心。

APPENDIX｜08 AI Agent Fundraising Handoff v2.2

Yogini Retreat Manang 群眾募款網站

AI Agent 實作交接文件（Fundraising Conversion Handoff）

文件版本：v2.2（整合 Rinpoche Manang Vision 第一手訪談）（含 Manang 現場交付機制更新）
日期：2026-08-09 專案：Yogini Retreat Manang / 瑜伽母閉關園區 目前網站：https://yogini-retreat-manang.pages.dev/ 重點頁面：https://yogini-retreat-manang.pages.dev/story 文件用途：交給 AI coding agent / design agent / content agent，作為下一輪網站修改的單一實作依據。
優先目標：不破壞現有品牌與故事質感，在現有 POC 上增加完整的 fundraising conversion layer。

0. Agent 執行指令

你正在修改一個位於尼泊爾 Manang 的佛教閉關園區募款網站。

本輪工作不是重新設計整個品牌，也不是把網站改成一般 NGO 募款頁。

你的任務是：

保留目前「安靜、紀實、克制、以土地與人物說故事」的網站語言，補上讓讀者從「理解故事」自然走到「願意支持當下工程」所需要的資訊架構、募款邏輯、CTA、進度、信任與後續更新機制。

實作時遵守以下原則：

1. 不刪除現有核心故事。
2. 不把頁面改成商業 landing page。
3. 不使用高壓募款語言。
4. 不使用浮誇功德敘事。
5. 不虛構任何工程數字、日期、捐款用途、土地權利或施工狀態。
6. 本文件標記為 [VERIFY] 的資料，在正式上線前必須由專案方確認。
7. 中文與英文都必須保留；網站目前為雙語架構。
8. Mobile first。
9. 所有募款數字必須集中管理，不得散落 hard-code 在多個 component。
10. 所有 CTA 最終必須指向同一個 Support / Donation flow，避免不同頁面各自產生不同捐款邏輯。

0A. Source of Truth Hierarchy — 新增

涉及 Vision / Practice / Programs / Vajrayogini / Tummo / 第三代角色時，Agent 必須依以下優先序：

1. Rinpoche 原始 Manang Vision 訪談：Manang_Vision_Rinpoche_Transcript_Structured_*_v1
2. Website Vision Copy v1.0：由上述第一手訪談轉成網站語言
3. Public Master Copy / Website Copy Deck
4. 舊網站現有文字

若低優先級資料與高優先級資料衝突，以高優先級為準，並標記需人工確認的事實。

核心 recurring motif：

History / Lineage → Reconnect → Acceptance → Adjustment → Harmony

核心語彙不得被一般 wellness marketing 稀釋：

• living, breathing, experiential
• body / emotion / intelligence / awareness
• View / Practice / Fruition
• depth before scale
• Vajrayogini / Tummo / Six Yogas 的傳承脈絡

Vision 頁的任務不是解釋所有建築，而是回答： What do we hope can happen in a person’s life when they come here?

1. 專案背景

Yogini Retreat Manang 是位於尼泊爾 Manang 的閉關園區計畫。

網站目前不是單純介紹一棟建築，而是在講一條延續至今的修行、家族、村落與土地關係。

現有 Story 頁的重要敘事包括：

• 「一個山谷，一千年 / One valley, a thousand years」
• 密勒日巴與獵人的故事
• Mase 家族數百年的修行傳承
• 第一代 Melong Tsampa Rinpoche
• 第二代 Mase Karma Drubgyud Tenzin Rinpoche（Papa Rinpoche）
• 第三代 GarTul Chimi Dorjee Rinpoche
• 2019–2026 年間逐戶取得園區土地
• Garchen Rinpoche 與此計畫的血親與傳承關係
• 第一世 GarTul Chimi Dorjee Rinpoche、那若六法、拙火與 Vajrayogini practice 的關聯
• SMA 園區 masterplan
• retreat cottages、orchard、wetland、moon pond、Grand Café 等設計
• 現有 Story 頁最後導向「Fund the Grand Café foundation」

這些內容是目前品牌最有價值的資產，原則上應保留。

2. 本輪募款的核心問題

目前網站最大的問題不是故事不足，而是：

Storytelling 已經成立，但 Donation Decision Path 尚未成立。

使用者讀完後大致知道：

• 這個地方有歷史。
• 這個家族與 Manang 有長期關係。
• 這不是突然出現的開發案。
• 園區有建築規劃。

但仍可能不知道：

• 為什麼現在要捐？
• 為什麼第一個募的是 Grand Café？
• Grand Café 與閉關園區有什麼關係？
• 現在到底缺多少？
• 我的 NT$1,000 / US$50 有沒有意義？
• 捐款之後如何知道工程真的完成？
• US$607K 的大計畫和眼前 US$10K 有什麼關係？

因此，本輪核心不是「增加更多故事」，而是建立：

History / Lineage → Meaning → Reconnection → Vision → Current Need → Achievable Goal → Trust → Action

注意：募款 conversion layer 不得蓋過 Vision。使用者應先理解「這個地方希望在人身上發生什麼」，再理解「現在需要蓋什麼」。

3. Fundraising Strategy

3.1 不以 US$607K 作為第一個募款目標

Phase I 的整體願景可以保留，但不能讓第一次進站的人感覺：

「他們現在要向我募 US$607,000。」

正確的 campaign architecture：

LEVEL 1 — THE VISION

完整 Phase I 目前網站資料：約 US$607K [VERIFY]

LEVEL 2 — THE NEXT BUILD

Grand Café / 第一個可施工的重要建物或節點

LEVEL 3 — RIGHT NOW

Grand Café Foundation / 第一階段地基工程 目標：約 US$10,000 [VERIFY]

目前網站曾呈現：

• Raised: US$5,000 [VERIFY LIVE VALUE]
• Goal: US$10,000 [VERIFY]
• Remaining: US$5,000（必須由程式計算，不手動輸入）

核心原則：

大願景負責建立意義；小目標負責促成行動。

4. Campaign Positioning

目前 CTA「Fund the Grand Café foundation」資訊正確，但情感上太工程化。

建議將這一輪 campaign 定義為：

中文

讓第一期真正動工

Supporting line： 從 Grand Café 的地基開始。

English

Help us break ground.

Supporting line： Beginning with the Grand Café foundation.

這樣 Grand Café foundation 是「實際工程項目」，而 campaign 的意義是：

讓整個 Manang Retreat 從規劃進入施工。

注意：

如果實際工程順序不是如此，或 Grand Café 並非園區第一個施工項目，必須修改此定位。[VERIFY]

5. 必須新增的核心內容：Why Grand Café First?

這是 P0。

目前 Story 頁從千年歷史直接跳到「Fund the Grand Café foundation」，認知上有斷點。

必須新增一個 section：

中文標題

為什麼從 Grand Café 開始？

English

Why the Grand Café first?

這一段必須回答：

1. Grand Café 在整個園區中的功能是什麼？
2. 它與 retreatants 的日常生活有什麼關係？
3. 它是否也是工作人員、訪客或地方社群使用的空間？
4. 為什麼工程從這裡開始？
5. 完成這個 foundation 之後，下一個實際工程節點是什麼？

Content rule

禁止 agent 自行推測答案。

目前可以先建立 section 與 CMS/data placeholder，但正式文案必須使用專案方確認資料。

資料欄位：

whyGrandCafe = {
  zh: {
    title: "為什麼從 Grand Café 開始？",
    body: "[VERIFY / CONTENT REQUIRED]"
  },
  en: {
    title: "Why the Grand Café first?",
    body: "[VERIFY / CONTENT REQUIRED]"
  }
}

6. 必須新增：Current Campaign Block

在首頁、Story 頁尾端、Support 頁應使用同一 campaign component。

Component

<CurrentCampaign />

建議內容順序：

Eyebrow

CURRENT CAMPAIGN / 目前工程

Campaign title

讓第一期真正動工 Help us break ground.

Project

Grand Café Foundation

Progress

US$5,000 raised US$10,000 goal 50% funded US$5,000 to go

所有數字必須由 data object 計算。

CTA

中文：一起完成這一步 英文：Help complete this step

Secondary CTA： 中文：看看工程內容 英文：See what this funds

7. Campaign Data Model

建立單一 campaign data source，例如：

export const currentCampaign = {
  id: "grand-cafe-foundation-2026",
  status: "active",

  title: {
    zh: "讓第一期真正動工",
    en: "Help us break ground."
  },

  project: {
    zh: "Grand Café 地基",
    en: "Grand Café foundation"
  },

  currency: "USD",

  goal: 10000,

  raised: 5000, // VERIFY before production

  deadline: null, // do not invent

  constructionWindow: {
    zh: null,
    en: null
  },

  donationUrl: null, // existing support flow / VERIFY

  lastUpdated: null,

  impactTiers: [],

  updates: []
}

Derived values：

remaining = Math.max(goal - raised, 0)
percentage = Math.min((raised / goal) * 100, 100)

禁止在 component 中手寫：

• 50%
• US$5,000 to go

8. Urgency /「為什麼是現在」

目前 campaign 缺少 Moment。

需要新增一個「施工時間窗口」訊息，但只能使用確認過的工程資訊。

可能的資訊類型：

• Manang 冬季施工限制
• 雪季前必須完成的工程
• 下一階段預定何時開工
• foundation 必須何時完成
• 下一個 construction milestone

資料未確認前顯示：

campaignTiming = null

如果沒有真實 deadline：

不要製造假的倒數計時器。

禁止：

• fake countdown
• fake scarcity
• 「最後機會」等未經證實語言

9. Donation Impact Tiers

目的不是做「商品化功德」，而是讓小額捐款者理解自己的參與有實際意義。

UI 可先實作，但金額與 impact 必須確認。

資料結構：

impactTiers = [
  {
    amount: null,
    currency: "USD",
    zh: "[VERIFY]",
    en: "[VERIFY]"
  }
]

未確認成本前，不可寫：

• 一塊石頭多少錢
• 一天工資多少錢
• 一平方公尺多少錢

除非有 BoQ / contractor data 支持。

文案風格：

避免：

Buy one brick.

偏好：

Help move the first ground work forward.

或把金額與「共同參與」連結，而不是虛構一對一成本。

10. Story Page 新 Funnel

目前 Story 頁核心內容保留，但重新安排後半段。

建議結構：

1. Hero

一個山谷，一千年

1. Milarepa / Hunter story

1. The Family

1. First generation

1. Papa Rinpoche / village relationship

1. Third generation

1. The Land

2019–2026 / household by household

1. Garchen Rinpoche

By blood / By transmission

1. Vajrayogini / practice lineage

1. Now

SMA masterplan

1. NEW — Who will practice here?

1. NEW — Architecture protects practice

1. NEW — Why Grand Café first?

1. NEW — Current campaign

1. NEW — Transparency / How we report progress

1. Final CTA

11. 新增：Who Will Practice Here?

Story 目前歷史人物很完整，但未來使用者不夠具體。

新增 section：

中文

未來，誰會來到這裡？

English

Who will practice here?

目的：

讓 donor 理解 retreat cottages、solitude、園區規劃不是抽象建築設計，而是為修行條件服務。

可以說明：

• retreat duration [VERIFY]
• retreatants 的基本生活方式 [VERIFY]
• cottages 的 privacy / sightline 設計
• practice / silence / solitude 的需求

核心敘事方向：

建築不是修行的主角；它的工作，是保護修行所需要的條件。

英文概念：

Architecture is not the point. Its job is to protect the conditions for practice.

此句可作為 working copy；正式上線前由內容負責人確認。

12. Architecture Narrative

把目前的建築資訊從「features」轉為「reason」。

例如：

不要只寫：

None of the cottages overlook one another.

應補充它的意義：

Privacy is designed into the landscape so that retreatants can remain in solitude.

同樣處理：

• orchard
• wetland
• moon pond
• circulation
• common spaces
• Grand Café

每個 feature 應回答：

Why does this matter to practice, community, or the land?

13. Transparency Section

這是之後從 US$10K 走向大型募資的必要基礎。

新增：

中文

這筆支持會走到哪裡

English

Where your support goes

或較中性：

工程與進度

Project & progress

建議呈現：

• Land status [VERIFY]
• Architecture: SMA
• Phase I budget [VERIFY]
• Current campaign goal
• Current amount raised
• Current construction milestone
• Last updated
• Construction updates
• Financial / project reporting mechanism [VERIFY]

避免做成官僚式 NGO report。

視覺應保持簡潔、克制。

14. Construction Updates

建立可持續更新的資料結構。

type ProjectUpdate = {
  id: string
  date: string
  title: {
    zh: string
    en: string
  }
  body?: {
    zh: string
    en: string
  }
  images?: string[]
  milestone?: string
}

UI：

From Manang / 瑪南現場

卡片顯示：

• 日期
• 一張照片
• 一句進度
• optional milestone

未來可加入：

• clearing
• excavation
• stone work
• foundation completion
• next stage

這是 repeat donor strategy 的重要部分。

15. Support Page 資訊架構

Support 頁應避免一開始就丟付款方式。

建議順序：

A. Current need

現在正在完成什麼？

B. Progress

已完成多少？還差多少？

C. Why this step matters

這一步和整個園區有什麼關係？

D. What the funds cover

資金用途。

E. Ways to support

付款方式 / currency / region。

F. Transparency

如何更新工程與款項使用。

G. The larger vision

最後才呈現 US$607K Phase I。

這樣使用者先完成「眼前決策」，再理解長期願景。

16. CTA System

整站不要出現十種不同 CTA 語言。

建立 CTA vocabulary。

Primary CTA

中文： 一起完成這一步

英文： Help complete this step

用途： 直接進 donation flow。

Campaign CTA

中文： 讓第一期真正動工

英文： Help us break ground

用途： campaign headline / section headline。

Story CTA

中文： 看看這個故事

英文： Read the story

Project detail CTA

中文： 看看工程內容

英文： See what this funds

Update CTA

中文： 看最新進度

英文： See the latest update

17. Donor Identity Line

保留並提高目前網站的一句話：

中文

如果你在乎，你就是對的人。

English

If you care, you are the right person.

這句不是主要 CTA，而是 donor identity statement。

建議位置：

1. Support page 靠近最後 CTA。
2. Campaign section 尾端。
3. 不要每頁重複多次。

18. Homepage Hierarchy

首頁第一屏不要讓 US$607K 成為最主要的心理訊號。

建議 hierarchy：

Hero

Project identity / Manang / retreat vision

Primary CTA： 一起完成這一步

Secondary： 看看這個故事

接著：

Current Campaign

Grand Café Foundation US$10K goal US$X raised US$Y to go

再往下：

Why Manang

The people / lineage

The land

What will be built

The larger vision

Phase I US$607K [VERIFY]

Latest update

Final support CTA

19. Progress Component UX

Desktop / mobile 都要非常清楚。

推薦：

Grand Café Foundation

US$5,000 raised
██████████░░░░░░░░░░ 50%

US$5,000 to go
Goal US$10,000

[ Help complete this step ]

中文：

Grand Café 地基

已募 US$5,000
██████████░░░░░░░░░░ 50%

還差 US$5,000
目標 US$10,000

[ 一起完成這一步 ]

Accessibility：

<div
  role="progressbar"
  aria-valuemin="0"
  aria-valuemax="10000"
  aria-valuenow="5000"
>

顏色不得只作為進度唯一訊號。

20. Mobile Requirements

募款流量很可能大量來自 LINE / Facebook / Instagram / Messenger，因此 mobile 為 P0。

要求：

• 375px 寬度完整測試。
• CTA 不得超出 viewport。
• Progress 數字不可因雙語而換行失控。
• Hero 不得因大圖造成 CTA 被推到兩屏以後。
• Story 長頁面中每 2–4 個 major sections 可出現一次 soft CTA。
• 不使用一直遮住內容的大型 sticky donation bar。
• 可考慮 mobile bottom CTA，但必須克制、可關閉或高度極低。
• YouTube embed 不得破版。
• 圖片 lazy load。
• 避免 layout shift。

21. Bilingual Requirements

網站現有中英文。

不要把中文與英文混成一個難讀的大段落。

若目前已有 language toggle，延續現有模式。

每個 campaign field 都要有：

{
  zh: string,
  en: string
}

禁止：

• 中文更新了 campaign number，但英文沒更新。
• 中英文使用不同 goal。
• 中文頁顯示 deadline，英文沒有。

數字使用同一 data source。

22. Tone of Voice

關鍵字

• quiet
• documentary
• grounded
• human
• specific
• restrained
• warm
• dignified

不要

• aggressive fundraising
• startup growth copy
• 「立即搶救」
• 過度煽情
• fake urgency
• 大量驚嘆號
• gamification
• 功德交換式語言
• 「捐多少就得到什麼福報」

要

具體人物、土地、時間、工程、實際進度。

讓事實本身產生力量。

23. Visual Direction

保留現有：

• 大量留白
• Manang landscape photography
• documentary portraits
• archival images
• SMA drawings
• restrained typography

新增 fundraising UI 時：

不要突然使用：

• 高飽和 campaign color
• 巨大紅色 Donate button
• 電商式 price cards
• icon-heavy SaaS layout

Progress bar、numbers、CTA 應像現有 editorial design 的自然延伸。

24. Trust / Verification Rules

任何以下內容都必須有來源：

• lineage claims
• dates
• family relationship
• land acquisition
• number of villages
• construction costs
• construction dates
• amount raised
• number of retreat cottages
• architect attribution
• donation recipient entity
• tax deductibility
• banking information
• nonprofit status

Agent 不得自行補全。

建立：

content/verification.md

格式：

| Claim | Current value | Source | Verified by | Date |
|---|---|---|---|---|
| Foundation goal | US$10,000 | TBD | | |
| Raised | US$5,000 | TBD | | |

25. Analytics

如果目前沒有 analytics，至少預留事件。

推薦 events：

view_campaign
click_primary_donate
click_story_to_campaign
click_see_what_this_funds
view_support_methods
start_donation
complete_donation
view_project_update

若付款發生於外部平台，至少追蹤 outbound donation click。

不要收集不必要的個資。

26. SEO / Social Sharing

每個主要頁面：

• unique title
• meta description
• OG title
• OG description
• OG image
• canonical

Campaign 分享尤其重要。

建議 OG：

中文： 讓瑪南的第一期工程真正動工

英文： Help Yogini Retreat Manang break ground

圖片：

• 土地 / masterplan / 現場工程
• 不建議只放 logo

27. Donation Flow

AI agent 在沒有付款系統資訊前：

不得自行新增 Stripe / PayPal / bank account。

先 audit 現有 Support flow。

確認：

• donation destination
• supported currencies
• Taiwan donors
• international donors
• receipts
• tax status
• bank fees
• payment confirmation
• success page

若付款為外部連結，Support page 仍應先完成 campaign context，再導出。

28. Donation Success Page

如果技術上可控制，新增：

/support/thank-you

內容：

中文

謝謝你一起讓這一步發生。

English

Thank you for helping this step happen.

接著：

• 簡短說明下一個 milestone
• 可選擇訂閱 project updates
• 回 Story
• 分享 campaign

不要立即要求再次捐款。

29. Future Campaign Architecture

不要把網站寫死為 Grand Café。

建立 campaign system，使之後可切換：

campaigns = [
  {
    id: "grand-cafe-foundation-2026",
    ...
  },
  {
    id: "grand-cafe-structure-2027",
    ...
  },
  {
    id: "retreat-cottage-01",
    ...
  }
]

長期策略：

Campaign 01

Ground / Foundation

Campaign 02

Grand Café superstructure

Campaign 03+

Retreat cottages / other defined milestones

每一輪完成後：

status = completed

保留 archive，成為 proof of execution。

30. Completed Campaign UI

完成後不要刪除。

顯示：

COMPLETED
US$10,000 / US$10,000
Completed: YYYY-MM-DD

See what was built →

這是未來大型募資的 trust asset。

31. Page Routes 建議

保留現有 routes，必要時增加：

/
/story
/vision
/land
/build
/sustainability
/support
/updates
/updates/[slug]

若不想增加 navigation complexity：

/updates 可以先只從 homepage / support link 進入。

32. Implementation Priority

P0 — 本輪一定做

1. 建立 single campaign data source。
2. CurrentCampaign component。
3. Progress / remaining amount。
4. Story：Why Grand Café first section。
5. Story：Current Campaign section。
6. Support page 重排。
7. 統一 CTA vocabulary。
8. Mobile QA。
9. [VERIFY] 資料不得虛構。
10. 建立 verification checklist。

P1 — 強烈建議

1. Who will practice here?
2. Architecture protects practice.
3. Transparency section.
4. Construction updates data model。
5. Homepage latest update。
6. analytics events。
7. OG metadata。

P2 — 下一輪

1. campaign archive。
2. update subscription。
3. donation success page。
4. deeper donor reporting。
5. future campaign switching。

33. Acceptance Criteria

本輪完成必須滿足：

Campaign

• [ ] Goal 從 single source 讀取。
• [ ] Raised 從 single source 讀取。
• [ ] Remaining 自動計算。
• [ ] Percentage 自動計算。
• [ ] 中英文數字一致。
• [ ] 不存在 fake deadline。
• [ ] 不存在虛構 impact cost。

Story

• [ ] 原有「一個山谷，一千年」敘事保留。
• [ ] family / village / Garchen / Vajrayogini 核心故事保留。
• [ ] Story 到 donation 之間新增邏輯橋樑。
• [ ] Why Grand Café first 已完成或明確標示 awaiting verified content。
• [ ] Current campaign 在 Story 結尾可直接行動。

Support

• [ ] 先說 current need，再出付款方式。
• [ ] 看得到 goal / raised / remaining。
• [ ] 看得到 funds cover what。
• [ ] 看得到 larger vision，但 US$607K 不壓過 current campaign。
• [ ] CTA 清楚。

UX

• [ ] 375px mobile pass。
• [ ] 768px pass。
• [ ] desktop pass。
• [ ] progress bar accessible。
• [ ] image loading reasonable。
• [ ] no broken bilingual layout。
• [ ] all donation links tested。

34. QA Checklist

測試：

Content

• 中英文姓名一致。
• 年份一致。
• 金額一致。
• currency 標示一致。
• SMA attribution 一致。
• POC notice 是否仍需保留 [VERIFY]。

Links

• Story
• Vision
• Land
• Build
• Living with the land
• Support
• Donation
• YouTube

Mobile

• iPhone Safari
• Android Chrome
• LINE in-app browser
• Facebook / Instagram in-app browser

Accessibility

• heading hierarchy
• alt text
• keyboard navigation
• contrast
• progress aria
• button labels

35. Agent 開工前必須向專案方確認的資料

不要因為缺資料而停止整個 UI 實作；可先做結構與 placeholder。

但 production publish 前必須確認：

1. Grand Café foundation 正式 goal。
2. 最新 raised amount。
3. raised amount 的更新機制。
4. Grand Café 為何是目前第一個 campaign。
5. Grand Café 的實際功能。
6. foundation 工程包含哪些項目。
7. 是否有施工 deadline / weather window。
8. 是否已有預定開工日期。
9. Phase I US$607K 是否仍為有效數字。
10. retreat cottages 數量。
11. 每間 cottage 預算是否要公開。
12. donation recipient legal entity。
13. 台灣與海外付款方式。
14. receipt / tax-deductibility statement。
15. 是否公開 financial update。
16. 工程照片由誰提供、多久更新。
17. 是否允許公開 donor names。
18. POC 標示何時移除。

36. 建議內容資料夾

content/
  campaign.ts
  story.ts
  build.ts
  transparency.ts
  updates.ts
  verification.md

Components：

components/
  fundraising/
    CurrentCampaign.tsx
    CampaignProgress.tsx
    CampaignCTA.tsx
    ImpactTiers.tsx
    TransparencySummary.tsx
    ProjectUpdates.tsx

實際 framework 依 repo 現況調整，不要為符合本文件而強制改架構。

37. Suggested Working Copy

以下為 working copy，不代表全部已核定。

Campaign

中文

讓第一期真正動工

我們正在完成 Grand Café 的地基。這是眼前可以完成的一步，也是讓園區從圖紙走向土地的一步。

已募 US$X 還差 US$Y 目標 US$Z

一起完成這一步

English

Help us break ground.

We are raising the funds needed for the Grand Café foundation — a concrete next step in bringing the retreat from drawings onto the land.

US$X raised US$Y to go Goal: US$Z

Help complete this step

注意：若 Grand Café 並非第一個實際施工項目，修改「從圖紙走向土地」相關描述。

38. Story → Campaign Transition Working Copy

中文

這個故事走了很久，才走到今天這片土地。

接下來的事情很具體：把第一階段真正蓋起來。

目前正在募集 Grand Café 地基工程所需的經費。它不是整個園區，但它是現在可以一起完成的一步。

English

It has taken a long time for this story to arrive at this piece of land.

What comes next is very concrete: beginning the build.